Anti-Ageing North America is challenging the current paradigm of ageing with its proprietary formula  Nutra-Resveratrol  t...
Nutra-Resveratrol is a natural lab pure, powerful, broad spectrum supplement bio-available through the saliva glands, it i...
Comments <ul><li>The research on resveratrol is so voluminous that it’s not possible to cover it here. In addition to the ...
<ul><li>ALZHEIMER'S DISEASE COOPERATIVE STUDY (ADCS)  http://projectreporter.nih.gov/project_info_description.cfm?aid=7903...
<ul><li>SKIN PROTEOMICS CORE  http://projectreporter.nih.gov/project_info_description.cfm?aid=8131748&icde=7416502 </li></...
What is Nutra-Resveratrol™ ? <ul><li>A family of DNA repair enhancers that are formulated together because they are solubl...
<ul><li>Helps repair DNA from the damaging effects of free radicals* </li></ul><ul><li>Helps prevent free radical-initiate...
 
TIMELY <ul><li>The global anti-aging market for the boomer generation was worth $162.2 billion in 2008. This should reach ...
Valuation Summary Licensing  for Pharma License Fee $100,000 Units Sold 1,050,000  Royalty Fee $  6,689,900  Nutra-Resvera...
Nutra-Resveratrol current License Pipeline <ul><li>OTC Multi-vitamin/minerals </li></ul><ul><li>Other Beverages for additi...
Resveratrol Trans-Resveratrol Nutra-Resveratrol Free Radical Blocker Supports Cardio Health Calorie Restrictor Promotes Mu...
<ul><li>Nutra-Resveratrol Sports & Exercise Benefits   </li></ul><ul><li>Provides sustained energy & Clinically proven 54%...
Why Choose Anti-Ageing Water with Nutra-Resveratrol™ Super Antioxidant? <ul><li>Well-supported scientific studies show ing...
Acne & Resveratrol <ul><li>Oxford University found that Resveratrol lived up to the hype and then some.  By producing some...
 
 
GOODNESS FROM HEAD TO TOE <ul><li>Imagine drinking water that actually works to protect your body at the cellular level fr...
WHY ANTI-AGEING WATER <ul><li>Global Trends towards more nutritional Health & Wellness </li></ul><ul><li>World Anti-Ageing...
<ul><li>+  a very low calorie, great tasting, healthy beverage… and they want it all, with no trade-offs or competing ingr...
UNTIL NOW highly confidential <ul><li>Low calorie  </li></ul><ul><li>tastes great </li></ul><ul><li>naturally sweetened </...
Side by side… No comparison Equivalent to a Milky Way  candy bar.  Which would you rather feed your body?   Anti-Ageing Wa...
Anti-Ageing Water Fuze Sobe Life Water Powerful Beverage that Promotes Healthy Ageing Helps Prevent Free Radical Damage He...
<ul><li>5 flavor-Single 20oz :  </li></ul><ul><ul><li>8.75’’ = height </li></ul></ul><ul><ul><li>3’’ = width & depth </li>...
BRAND PERSONALITY <ul><li>We have a Life Style based product. Which is: </li></ul><ul><ul><li>Fashionable </li></ul></ul><...
ATTRIBUTES <ul><li>When you consider that to achieve just the  </li></ul><ul><li>DNA protection effects of Anti-Ageing Wat...
Current Beverage Action Plan  <ul><li>To reduce flavors from 5 to 2 leaving Pom/Berry and  Lemon/Lime marketed under the A...
Nutra-Resveratrol Summary
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Why choose Nutra-Resveratrol

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  • Self-care continues to be a key driver for food purchases. In fact, 2002 saw nearly three-quarters (71%) of shoppers trying to reduce the risk of developing a health problem through food purchases, up from 54% in 1998; 68% were looking to self manage or treat a condition, up from 31% in 1998 and 66% continued to follow the advice of a physician, up from 55% in 19981. According to Nutrition Business Journal (NBJ), San Diego, CA, functional foods grew approximately 9% to almost $21 billion in 2002. Nutrition bars saw growth of 32%, while meal replacement beverages and the cereal segment made strong gains as well2.
  • Nutra-Resveratrol

    1. 1. Anti-Ageing North America is challenging the current paradigm of ageing with its proprietary formula  Nutra-Resveratrol  to live a pro-active, healthier, stronger and happier life! Presented by: AANA, LLC March 1, 2011 Why Choose Anti-Ageing Water with Nutra-Resveratrol™ Super Antioxidant?
    2. 2. Nutra-Resveratrol is a natural lab pure, powerful, broad spectrum supplement bio-available through the saliva glands, it is water soluble and may be utilized as either a stand-alone ingredient or as a complementary active ingredient in multi-vitamin/minerals, antioxidant, and gender-specific dietary supplement formulas as well as beverages and such food products as non-baked nutrition bars and cereals, confections, cosmetics and more. All ingredients are naturally occurring, lab pure and FDA Self GRAS certified.
    3. 3. Comments <ul><li>The research on resveratrol is so voluminous that it’s not possible to cover it here. In addition to the benefits mentioned, resveratrol has been tested for its ability to stop pain, [34] stop the growth of the bacteria that causes stomach ulcers that can lead to cancer ( Helicobacter pylori ), [35] protect immune cells, [36] protect DNA, [37] protect against skin cancer, [38] and many other conditions. As pointed out earlier, recently resveratrol became the first-ever supplement known to activate a longevity gene. </li></ul>
    4. 4. <ul><li>ALZHEIMER'S DISEASE COOPERATIVE STUDY (ADCS) http://projectreporter.nih.gov/project_info_description.cfm?aid=7903260&icde=7412006 </li></ul><ul><li>TREATMENT OF AUTOIMMUNE RETINOPATHIES WITH ANTI-AGING POLYPHENOL RESVERATROL http://projectreporter.nih.gov/project_info_description.cfm?aid=7915558&icde=7412006 </li></ul><ul><li>MECHANISMS OF REDUCED HEART FAILURE PATHOGENESIS WITH PHYTOCHEMICAL INTAKE http://projectreporter.nih.gov/project_info_description.cfm?aid=8045087&icde=7412006 </li></ul><ul><li>IDENTIFICATION OF TRANSCRIPTIONAL BIOMARKERS OF CALORIE RESTRICTION IN ADIPOSE TI http://projectreporter.nih.gov/project_info_description.cfm?aid=8000518&icde=7412006 </li></ul><ul><li>Therapeutic effect of polyphenols on inflammation, oxidants, and atherogenesis http://projectreporter.nih.gov/project_info_description.cfm?aid=8230873&icde=7412006 </li></ul><ul><li>MECHANISMS OF CHEMOPREVENTIVE EFFECT OF RESVERATROL http://projectreporter.nih.gov/project_info_description.cfm?aid=7617116&icde=7412006 </li></ul><ul><li>DNA REPAIR AND AGING IN DROSOPHILA http://projectreporter.nih.gov/project_info_description.cfm?aid=7897774&icde=7412006 </li></ul><ul><li>A NOVEL TARGET FOR TYPE 1 DIABETES http://projectreporter.nih.gov/project_info_description.cfm?aid=7984928&icde=7412006 </li></ul><ul><li>RESVERATROL, CARBOHYDRATE RESTRICTION AND PROSTATE CANCER PROGRESSION http://projectreporter.nih.gov/project_info_description.cfm?aid=7885394&icde=7412006 </li></ul><ul><li>THE IMPACT OF MATERNAL HEALTH AND DIET ON DEVELOPMENT OF FETAL METABOLIC SYSTEMS http://projectreporter.nih.gov/project_info_description.cfm?aid=8053113&icde=7412006 </li></ul><ul><li>CENTER FOR CAM RESEARCH ON AUTOIMMUNE AND INFLAMMATORY DISEASES http://projectreporter.nih.gov/project_info_description.cfm?aid=7921617&icde=7412006 </li></ul><ul><li>USE OF RESVERATROL TO TREAT EXPERIMENTAL MULTIPLE SCLEROSIS http://projectreporter.nih.gov/project_info_description.cfm?aid=8142726&icde=7412006 </li></ul>
    5. 5. <ul><li>SKIN PROTEOMICS CORE http://projectreporter.nih.gov/project_info_description.cfm?aid=8131748&icde=7416502 </li></ul><ul><li>RESVERATROL FOR ENRICHING NEUROGENESIS & MEMORY IN THE AGED http://projectreporter.nih.gov/project_info_description.cfm?aid=7981581&icde=7416687 </li></ul><ul><li>Resveratrol CONTRIBUTION IN HEMORRHAGIC STROKE http://projectreporter.nih.gov/project_info_description.cfm?aid=7894207&icde=7416687 </li></ul><ul><li>Resveratrol Targets Transforming Growth Factor-β2 Signaling to Block UV-Induced Tumor Progression http://www.nature.com/jid/journal/v131/n1/full/jid2010250a.html </li></ul><ul><li>Resveratrol attenuates oxidized LDL-evoked Lox-1 signaling and consequently protects against apoptotic insults to cerebrovascular endothelial cells http://www.nature.com/jcbfm/journal/v31/n3/full/jcbfm2010180a.html </li></ul>
    6. 6. What is Nutra-Resveratrol™ ? <ul><li>A family of DNA repair enhancers that are formulated together because they are soluble, bio-available & synergistic to each other: </li></ul><ul><li>-and thus they do not undergo metabolic competition synergistically repair DNA, it is made bio-available in the saliva glands </li></ul><ul><li>-enhances their stand alone properties and provides excellent thirst quenching capabilities </li></ul>
    7. 7. <ul><li>Helps repair DNA from the damaging effects of free radicals* </li></ul><ul><li>Helps prevent free radical-initiated chemical reactions* </li></ul><ul><li>Helps protect cellular and tissue health* </li></ul><ul><li>Helps inhibit cellular oxidative stress* </li></ul><ul><li>Helps prevent cellular damage by promoting an anti-oxidative environment* </li></ul><ul><li>Helps slow the effects of aging by inhibiting oxidative damage to cells and tissues* </li></ul><ul><li>Helps retard the aging effects from oxidative cellular damage* </li></ul><ul><li>Helps protect against the effects of aging by protecting against free radical damage to cells* </li></ul><ul><li>Helps protect the skin by preventing free radical damage of cells* </li></ul><ul><li>Helps maintain skin elasticity and tone* </li></ul><ul><li>Helps protect against the visible signs of aging* </li></ul><ul><li>Helps maintain normal cardiovascular function* </li></ul>Nutra-Resveratrol Activates Genes & Protects Cells
    8. 9. TIMELY <ul><li>The global anti-aging market for the boomer generation was worth $162.2 billion in 2008. This should reach $274.5 billion in 2013, for compound annual growth rate (CAGR) of 11.1% </li></ul><ul><li>The disease segment generated $66.0 billion in 2008. This is expected to grow at a CAGR of 12.5% to reach $119.2 billion in 2013 </li></ul><ul><li>The appearance segment generated $64.4 billion in 2008. This segment should increase to $105.4 billion in 2013, for a CAGR of 10.4% </li></ul><ul><li>Report ID:HLC060A, Published: May 2009, Analyst: Sandeep Sugla BCC Research </li></ul>
    9. 10. Valuation Summary Licensing for Pharma License Fee $100,000 Units Sold 1,050,000 Royalty Fee $ 6,689,900 Nutra-Resveratrol Sales $ 294,000 Total AANA Revenue $6,983,900 Valuation Multiple 6 Valuation $41,903,400
    10. 11. Nutra-Resveratrol current License Pipeline <ul><li>OTC Multi-vitamin/minerals </li></ul><ul><li>Other Beverages for additional health claims & bottom line enhancement </li></ul><ul><li>OTC Makeup & Skincare (Working with several dermatologist to create line extension of Nutra-Resveratrol) </li></ul><ul><li>Dermatologist gel-cap/cream supplement formulas – Centurion Labs  </li></ul><ul><li>OB/GYN Supplement for Hot-Flash – Centurion Labs </li></ul><ul><li>Cardiovascular Supplement - Confidential </li></ul><ul><li>Gastroenterologist supplement for incontinence & weight control </li></ul><ul><li>Food products non-baked nutrition bars and cereals, confections, cosmetics and more. - Confidential </li></ul>
    11. 12. Resveratrol Trans-Resveratrol Nutra-Resveratrol Free Radical Blocker Supports Cardio Health Calorie Restrictor Promotes Muscle Func Reduces Muscle Fatigue Increases Hydration Level Lab pure 99.9%, No harmful pesticides, Water Soluble Added Nutrients for Effective & Efficient Delivery all FDA Self GRAS approved Bio-Available in Saliva Glands Tightens & Firms Skin
    12. 13. <ul><li>Nutra-Resveratrol Sports & Exercise Benefits </li></ul><ul><li>Provides sustained energy & Clinically proven 54% more hydrating than other sports beverages </li></ul><ul><li>Speeds workout recovery time </li></ul><ul><li>Returns the body to balance after exercise-induced stress </li></ul><ul><li>Reduces exercise-induced inflammation </li></ul><ul><li>Enhances energy levels while helping to alleviate fatigue* </li></ul><ul><li>Helps weight loss via caloric restriction* </li></ul><ul><li>Promotes a healthy response to inflammation* </li></ul>
    13. 14. Why Choose Anti-Ageing Water with Nutra-Resveratrol™ Super Antioxidant? <ul><li>Well-supported scientific studies show ingredients that make up Nutra-Resveratrol: </li></ul><ul><li>Slows down aging (by activating anti-aging genes called Sirtuins) </li></ul><ul><li>Protects against damage caused by UVB exposure and reverses existing damage </li></ul><ul><li>Promotes improved DNA repair </li></ul><ul><li>Contains disease prevention properties which improve overall health and immunity </li></ul><ul><li>Greatly reduces lines and wrinkles </li></ul><ul><li>Stops acne better than traditional acne medications, without side effects </li></ul><ul><li>Enhances lean body mass </li></ul><ul><li>Reduces fat mass to support better definition </li></ul><ul><li>Supports libido and sexual function </li></ul><ul><li>Ensures faster recovery times and more productive work outs </li></ul><ul><li>Mimics the Benefits of calorie restriction without diet or exercise </li></ul>
    14. 15. Acne & Resveratrol <ul><li>Oxford University found that Resveratrol lived up to the hype and then some.  By producing some of the most prolific results ever achieved in clinical studies of acne creams, Oxford determined that it is the number one ingredient for the treatment of acne.  That is a very large finding considering the bulk of the products are still using the chemical based alternative, Benzoyl Peroxide.  By releasing their findings and working in conjunction with dermatologists and experts industry wide, scientists at Oxford are hoping that consumers learn of this skin care revelation and change their treatment of acne over to an all natural alternative.  You risk nothing in terms of results, in fact you receive improved results, and you can be confident that there is no long term damage being done to your skin in the meantime.  </li></ul>
    15. 18. GOODNESS FROM HEAD TO TOE <ul><li>Imagine drinking water that actually works to protect your body at the cellular level from the degenerative effects of day to day living & stress? </li></ul><ul><li>A water that repairs DNA damage & prevents the production of free radicals in the body... </li></ul><ul><li>A Water that can tighten and firm your skin with 45 days of use </li></ul><ul><li>Growing Old Was Never Supposed To Be A Bad Thing ! </li></ul>
    16. 19. WHY ANTI-AGEING WATER <ul><li>Global Trends towards more nutritional Health & Wellness </li></ul><ul><li>World Anti-Ageing market is up 42% </li></ul><ul><li>Global erosion in Carbonated beverages, consumer landscape shifting </li></ul><ul><li>Consumer need states broadening from refreshment to more developed physical, mental and emotional requirements </li></ul><ul><ul><li>Routine refreshment </li></ul></ul><ul><ul><li>Hunger & digestion </li></ul></ul><ul><ul><li>Energy & stimulation </li></ul></ul><ul><ul><li>Active replenishment </li></ul></ul><ul><ul><li>Mental renewal </li></ul></ul><ul><ul><li>Health, Beauty & Nutrition </li></ul></ul><ul><li>Consumers will be looking for beverages that add real value in their daily beverage repertoire – increased pressure to deliver functional benefits; </li></ul>
    17. 20. <ul><li>+ a very low calorie, great tasting, healthy beverage… and they want it all, with no trade-offs or competing ingredients. </li></ul><ul><li>+ so far that’s been unattainable </li></ul>highly confidential low calorie great taste Good for me! what are consumers looking for?
    18. 21. UNTIL NOW highly confidential <ul><li>Low calorie </li></ul><ul><li>tastes great </li></ul><ul><li>naturally sweetened </li></ul><ul><li>Loaded with nutra - resveratrol </li></ul>with Anti Ageing water we’ve cracked the code!
    19. 22. Side by side… No comparison Equivalent to a Milky Way candy bar. Which would you rather feed your body?   Anti-Ageing Water Fuze Sobe Life Water Calories per Serving 10 100 40g Carbs 2g 25g 16g Sugar 2g 22g 16g Fat 0g 0g saturated fat 9g 1.5g saturated fat 0g 0g saturated fat Sodium 16mg 15mg 25mg
    20. 23. Anti-Ageing Water Fuze Sobe Life Water Powerful Beverage that Promotes Healthy Ageing Helps Prevent Free Radical Damage Helps Tighten & Firm Skin Promotes Heart & Cardiovascular Health Supports the Immune System Promotes Enhanced Brain Function Increases Hydration Level by 55% over Plain Water Alleviates Fatigue Promotes Muscle Function
    21. 24. <ul><li>5 flavor-Single 20oz : </li></ul><ul><ul><li>8.75’’ = height </li></ul></ul><ul><ul><li>3’’ = width & depth </li></ul></ul><ul><li>unit/package: 12 - 20oz bottles (loose) </li></ul><ul><li>case size: </li></ul><ul><ul><li>9’’ = height </li></ul></ul><ul><ul><li>12’’ = width </li></ul></ul><ul><ul><li>16’’ = length </li></ul></ul><ul><li>upc </li></ul><ul><ul><li>Lemon/Lime Vitality Drink: 99317 00247 </li></ul></ul><ul><ul><li>Natural Citrus Immunity Drink: 99317 00253 </li></ul></ul><ul><ul><li>Orange/Mango Sport: 99317 00244 </li></ul></ul><ul><ul><li>Pomegranate/Berry Cardio Drink: 99317 00245 </li></ul></ul><ul><ul><li>Stawberry/Kiwi Think Drink: 99317 00246 </li></ul></ul><ul><li>case codes: not applicable </li></ul><ul><li>weight: </li></ul><ul><ul><li>net weight = 17.5 lbs </li></ul></ul><ul><ul><li>Suggested Retail Price: $2.99per bottle; $35.88per case </li></ul></ul>20oz. Anti-Ageing Water product specifications
    22. 25. BRAND PERSONALITY <ul><li>We have a Life Style based product. Which is: </li></ul><ul><ul><li>Fashionable </li></ul></ul><ul><ul><li>Anti-Ageing </li></ul></ul><ul><ul><li>Degenerative disease prevention </li></ul></ul><ul><ul><li>General health </li></ul></ul><ul><ul><li>Longevity </li></ul></ul><ul><ul><li>Active & Healthy Lifestyle </li></ul></ul>
    23. 26. ATTRIBUTES <ul><li>When you consider that to achieve just the </li></ul><ul><li>DNA protection effects of Anti-Ageing Water </li></ul><ul><li>With Nutra-Resveratrol TM, one would have </li></ul><ul><li>to take a family of premium anti-oxidant </li></ul><ul><li>supplements, a few premium anti- </li></ul><ul><li>inflammatory minerals, a premium multi- </li></ul><ul><li>vitamin supplement plus a few potent immune </li></ul><ul><li>boosters (and don’t forget a premium bottle of </li></ul><ul><li>water), it’s easy see that Anti-Ageing Water </li></ul><ul><li>With Nutra-Resveratrol TM also offers real </li></ul><ul><li>value for money. </li></ul><ul><li>1000 times more powerful than a normal </li></ul><ul><li>glass of red wine containing Resveratrol </li></ul>
    24. 27. Current Beverage Action Plan <ul><li>To reduce flavors from 5 to 2 leaving Pom/Berry and Lemon/Lime marketed under the Anti-Ageing Water name targeted for women </li></ul><ul><li>To obtain warehouse distribution with Publix, Super Valu and/or </li></ul><ul><li>Kroger. </li></ul><ul><li>Targeted Skyy Vodka for a nationwide co-marketing rollout at restaurants and bars of Comeseutical Cocktails with Anti-Ageing Water targeted at women for Spring and Summer (see Cosmetic Cocktail attachment) </li></ul><ul><li>Obtain license from Under Armor or other visible athletic wear company and launch a Power Up & Cool Down athletic drink with Nutra-Resveratrol targeted at men and younger age groups </li></ul><ul><li>Launch a powder drink stick. Packed @ 30 sticks per box. Launched in dermatologist & plastic surgery clinics at a price point of $48-$50 per box </li></ul><ul><li>Start new LivGr8 campaign that incorporates a 60 day challenge to drink 1 AA Water per day along with a 10 position Pilates exercise online class and other food & health tips to start Living Gr8 Now! </li></ul>
    25. 28. Nutra-Resveratrol Summary

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