A Practical Guide To Finding Great SEO Keywords Using
A Practical Guide To Finding Great SEO Keywords Using
G arrett Moon
Every blogger, no matter the topic or type of blog, is looking for an edge to gain more traffic. How can you get more
traffic to your blog? T here are many ways, but one of the most successful is through the use of Search Engine O
ptimiz ation (SEO ). You’ve heard of the term, but might not have taken the time to become an expert.
T he truth is that SEO is one of the top tools for better traffic, mainly because it is based on a (somewhat) scientific
method. If you can get better at SEO , you can increase traffic to your blog. And one way to get better at SEO is to
use the free Keyword Tool from G oogle AdWords.
What is Google AdWords and why does it mat t er f or a blogger?
Adwords is an online advertising platform created by G oogle that matches key search terms with paid- for ads.
Basically, AdWords is a program that allows you to buy text- based ads for certain search phrases that people use
when performing a search. T his post isn’t about buying search traffic, though. You don’t want to pay for traffic that you
could get for free, right? T his post is about using the power of the G oogle AdWords program to write better blog
posts that perform better in search.
How do Keywords work?
Every time someone performs a search, the text on your website comes into play. G oogle’s job is to connect those
who are performing a search with the content that they want. T his means that if your website uses certain terms that G
oogle’s visitors are looking for, G oogle will become more likeley to match that visitor with your website. T his is why a
big part of good SEO is built on the use of important keywords and phrases.
Because the G oogle AdWords program is built on keywords, G oogle has tons of data on which keywords are the
most popular for each industry and website. So, how can you use it to improve the SEO on your blog? It’s as easy
as following these simple steps.
St ep 1 – Get An AdWords Account
T he first thing you need to do is to make sure you have a G oogle AdWords account. You can use your current
G oogle or G mail account to do this by simple navigating to https://adwords.google.com. T his is the easy part.
St ep 2 – Find t he Right Keywords
O nce you have created your account and logged in, you will need to find the Keyword Tool. T his is the tool that you
will use to find important keywords surrounding your blog or business.
St ep 3 – Ent er T he Keywords T hat You Would Like t o Know More About
After reaching the keyword tool, you will need to type in a few terms that you would like to know more about. T he
terms you search for should surround your industry. For the purposes of this blog post, we used the internet
marketing category. To start, I entered a few important terms surrounding this topic.
T hese are not necessarily the best example of keyword terms. T hey are very broad, and when selecting keywords it
is better to be as specific as you can. Luckily, the Keyword Tool can help us narrow down our topics as we go by
suggesting alternate terms that could work a little better.
Le t G o o g l e s u g g e s t b e tte r te r m s fo r th e b e s t r e s u l ts .
As you begin browsing through the list of suggested terms, begin selecting the terms that you think could help your
blogging efforts. Ask yourself, which of these terms could I easily work into my article headlines or blog posts? As
you check each keyword, they will automatically be added to a “Saved ideas” list that will come into play later.
St ep 4 – Underst and How To Select T he Best Keywords
It is important to remember that not all keywords are created equal. Some are better than others. In the listing of each
keyword, you will see three key metrics that can help us determine the value of each word.
Co mp et it io n – T his metric will give us an idea of how popular a keyword term is. Now, this doesn’t mean
how many people search for it, it really means how many people purchase the keyword. Remember, most
people use this tool for buying ads, not writing blog posts. For the blogger, this metric isn’t the most important,
but there is something that we can learn. Keywords with a ranking of “High” competition could potentially be
harder for us to compete against because they are more sought out by buyers.
G lo b al Mo nt hly Searches – T his will tell you how many times the keyword or phrase has been searched for
, globally, in the last month. Now we’re getting somewhere. T he more popular the term, the larger the number.
However, bigger isn’t always better here. In the chart above, the terms with the lowest numbers might actually
be the easiest to target. Remember, the more popular the term, the more competition you will have.
Lo cal Mo nt hly Searches – T he third data column will tell you how many people are searching for a
suggested keyword on a more local level. T his is generally by country. Similar to G lobal Monthly Searches,
this metric will give you a more local flavor on search terms.
St ep 5 – Downloading Your Keyword List
O nce you have run through steps 3 and 4 a few times, you should have compiled a list of several hundred keywords
in your ”Saved ideas” list. You will be able to download this list as an Excel file for easy reference. To do this, just
click “Download” and choose “My keyword ideas” from the drop down menu.
Ho w to d o wn l o a d a l i s t o f ke ywo r d s fr o m G o o g l e Ad wo r d s .
St ep 6 – Put Your Keywords Int o Pract ice
O nce you have compiled a list of great keywords, you will need to put them into practice. T his means you need to
actually incorporate them into your blog posts. I like to open the spreadsheet and a blank text document side- byside when I write new headline ideas for blog posts. T his is great, because writing powerful SEO - driven headlines is
really important for successful blogging. As I write headlines, I attempt to incorporate as many keyword phrases that I
can. For example, using the keywords above you might generate headlines like:
What Is SEO ? A Companion G uide To An Important Internet Marketing Technique.
Internet Marketing Strategies T hat Even Your Boss Can Understand
Why O nline Marketing Strategies T hat Bring Business O nline Elude Most Companies
Don’t stop there. Use your important keywords as you write your post and as you write subheadlines within your post.
T he more you use them (in a natural way) the better. You don’t want to get too agressive, of course, but sprinkling
them throughout your post is great SEO .
What do you do t o increase SEO?