Web 2.0 in 2015
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Web 2.0 in 2015

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Presentation for Daily Web, Bratislava 2011

Presentation for Daily Web, Bratislava 2011

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Web 2.0 in 2015 Web 2.0 in 2015 Presentation Transcript

  • Web 2.0 for Business 2015, Postcards from a near future Luca Conti @lucaconti – Web & Media Life Daily Web Conference - Bratislava 7/11/2011
  • Postcards from the present future
    • Time machine exists (!)
    • Singularity is near
    • Tomorrow is today
    • Lessons from the future
  • Back in 2011…
    • 2 billion Internet users
    • 800 millions Facebook members
    • 100 millions Twitter active users
    • 120 millions Linkedin members
  • Online Entrepreneurship 10 Opportunities for You
    • 2015, Not social? You are out!
  • 10 > Internet like air
    • Mobile web first, desktop second
    • Wi-Fi everywhere
    • Trains, more tablets than newspapers
    • Cars, always on
    • Online and Offline, no difference
  • 9 > Life is a game
    • Education is a leaderboard
    • Incentive for virtuous behavior
    • Promotion is fun
    • Videogames are advertising targets
    • Invest in playful storytelling
  • 8 > Tv becomes social
    • Interaction, from text message to check-in
    • Group tv watching is online
    • Stop calling, Your feedback is on Twitter
    • Hurray to streaming, live and on demand
    • Still central, but interconnected and all digital
  • 7 > Geolocal Web Marketing
    • From Yellow Pages to unified database
    • Check-in is a commodity
    • QR Code near every sign
    • Local media are digital
    • More control on investments & efficiency
  • 6 > Europe is a market to conquer
    • Contents speak english
    • Attention is very fragmented
    • Technology is our last hope
    • Doing business from a global perspective
  • 5 > Fast networks and cultural elites
    • Millions of Europeans work outside…
    • … their countries but from home
    • Content is still king (and money!)
    • From digital divide to cultural divide
    • Opportunities for fast and new services
  • 4 > Google, Apple, Microsoft, Amazon
    • Antitrust against new monopolies
    • Google is leader in local advertising
    • Amazon is the ecommerce global winner
    • Microsoft saved Nokia from bakruptcy
    • Apple, first company in the world
    • More market, more competition, more challenge
  • 3 > Facebook, The social network
    • 1 billion people in the world
    • Ecommerce platform
    • Social advertising is the new black
    • News, media and entertainment
    • Vision and creativity to be a market leader
  • 2 > Twitter and Skype, real time web
    • Public commons, free access
    • Advertising is a conversation
    • Ecosystem of high value services
    • Multifunction PBX: voice, chat, tweets
    • Technology is the business “lingua franca”
  • 1 > Consumer realoaded
    • Multiplatform and hyperconnected
    • Difficult to catch and privacy aware
    • First promotional channel
    • The new testimonial is You
    • Persons, not customers, not targets
  • How to be future ready?
    • Continuous updating
    • English, english, english
    • Networking, online & offline
    • Markets are local & global
    • Unity is strenght
  • Thank You!
    • [email_address] - Skype: pandemia
    • Twitter: @pandemia (ITA) @lucaconti (ENG)
    • Blog > http://luca.wordpress.com
    • Linkedin > http://linkedin.com/in/lucaconti
    • Facebook > http://facebook.com/lucaconti
    • Slideshare > http://slideshare.net/pandemia