Web 2.0 for Business 2015, Postcards from a near future Luca Conti @lucaconti – Web & Media Life Daily Web Conference - Br...
Postcards from the present future <ul><li>Time machine exists (!) </li></ul><ul><li>Singularity is near </li></ul><ul><li>...
Back in 2011… <ul><li>2 billion Internet users </li></ul><ul><li>800 millions Facebook members </li></ul><ul><li>100 milli...
Online Entrepreneurship 10 Opportunities for You <ul><li>2015, Not social? You are out! </li></ul>
10 > Internet like air <ul><li>Mobile web first, desktop second </li></ul><ul><li>Wi-Fi everywhere </li></ul><ul><li>Train...
9 > Life is a game <ul><li>Education is a leaderboard </li></ul><ul><li>Incentive for virtuous behavior </li></ul><ul><li>...
8 > Tv becomes social <ul><li>Interaction, from text message to check-in </li></ul><ul><li>Group tv watching is online </l...
7 > Geolocal Web Marketing <ul><li>From Yellow Pages to unified database </li></ul><ul><li>Check-in is a commodity </li></...
6 > Europe is a market to conquer <ul><li>Contents speak english </li></ul><ul><li>Attention is very fragmented </li></ul>...
5 > Fast networks and cultural elites <ul><li>Millions of Europeans work outside… </li></ul><ul><li>…  their countries but...
4 > Google, Apple, Microsoft, Amazon <ul><li>Antitrust against new monopolies </li></ul><ul><li>Google is leader in local ...
3 > Facebook, The social network <ul><li>1 billion people in the world </li></ul><ul><li>Ecommerce platform </li></ul><ul>...
2 > Twitter and Skype, real time web <ul><li>Public commons, free access </li></ul><ul><li>Advertising is a conversation <...
1 > Consumer realoaded <ul><li>Multiplatform and hyperconnected </li></ul><ul><li>Difficult to catch and privacy aware </l...
How to be future ready? <ul><li>Continuous updating </li></ul><ul><li>English, english, english </li></ul><ul><li>Networki...
Thank You! <ul><li>[email_address]   -  Skype: pandemia </li></ul><ul><li>Twitter: @pandemia (ITA) @lucaconti (ENG) </li><...
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Web 2.0 in 2015

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Presentation for Daily Web, Bratislava 2011

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Web 2.0 in 2015

  1. 1. Web 2.0 for Business 2015, Postcards from a near future Luca Conti @lucaconti – Web & Media Life Daily Web Conference - Bratislava 7/11/2011
  2. 2. Postcards from the present future <ul><li>Time machine exists (!) </li></ul><ul><li>Singularity is near </li></ul><ul><li>Tomorrow is today </li></ul><ul><li>Lessons from the future </li></ul>
  3. 3. Back in 2011… <ul><li>2 billion Internet users </li></ul><ul><li>800 millions Facebook members </li></ul><ul><li>100 millions Twitter active users </li></ul><ul><li>120 millions Linkedin members </li></ul>
  4. 4. Online Entrepreneurship 10 Opportunities for You <ul><li>2015, Not social? You are out! </li></ul>
  5. 5. 10 > Internet like air <ul><li>Mobile web first, desktop second </li></ul><ul><li>Wi-Fi everywhere </li></ul><ul><li>Trains, more tablets than newspapers </li></ul><ul><li>Cars, always on </li></ul><ul><li>Online and Offline, no difference </li></ul>
  6. 6. 9 > Life is a game <ul><li>Education is a leaderboard </li></ul><ul><li>Incentive for virtuous behavior </li></ul><ul><li>Promotion is fun </li></ul><ul><li>Videogames are advertising targets </li></ul><ul><li>Invest in playful storytelling </li></ul>
  7. 7. 8 > Tv becomes social <ul><li>Interaction, from text message to check-in </li></ul><ul><li>Group tv watching is online </li></ul><ul><li>Stop calling, Your feedback is on Twitter </li></ul><ul><li>Hurray to streaming, live and on demand </li></ul><ul><li>Still central, but interconnected and all digital </li></ul>
  8. 8. 7 > Geolocal Web Marketing <ul><li>From Yellow Pages to unified database </li></ul><ul><li>Check-in is a commodity </li></ul><ul><li>QR Code near every sign </li></ul><ul><li>Local media are digital </li></ul><ul><li>More control on investments & efficiency </li></ul>
  9. 9. 6 > Europe is a market to conquer <ul><li>Contents speak english </li></ul><ul><li>Attention is very fragmented </li></ul><ul><li>Technology is our last hope </li></ul><ul><li>Doing business from a global perspective </li></ul>
  10. 10. 5 > Fast networks and cultural elites <ul><li>Millions of Europeans work outside… </li></ul><ul><li>… their countries but from home </li></ul><ul><li>Content is still king (and money!) </li></ul><ul><li>From digital divide to cultural divide </li></ul><ul><li>Opportunities for fast and new services </li></ul>
  11. 11. 4 > Google, Apple, Microsoft, Amazon <ul><li>Antitrust against new monopolies </li></ul><ul><li>Google is leader in local advertising </li></ul><ul><li>Amazon is the ecommerce global winner </li></ul><ul><li>Microsoft saved Nokia from bakruptcy </li></ul><ul><li>Apple, first company in the world </li></ul><ul><li>More market, more competition, more challenge </li></ul>
  12. 12. 3 > Facebook, The social network <ul><li>1 billion people in the world </li></ul><ul><li>Ecommerce platform </li></ul><ul><li>Social advertising is the new black </li></ul><ul><li>News, media and entertainment </li></ul><ul><li>Vision and creativity to be a market leader </li></ul>
  13. 13. 2 > Twitter and Skype, real time web <ul><li>Public commons, free access </li></ul><ul><li>Advertising is a conversation </li></ul><ul><li>Ecosystem of high value services </li></ul><ul><li>Multifunction PBX: voice, chat, tweets </li></ul><ul><li>Technology is the business “lingua franca” </li></ul>
  14. 14. 1 > Consumer realoaded <ul><li>Multiplatform and hyperconnected </li></ul><ul><li>Difficult to catch and privacy aware </li></ul><ul><li>First promotional channel </li></ul><ul><li>The new testimonial is You </li></ul><ul><li>Persons, not customers, not targets </li></ul>
  15. 15. How to be future ready? <ul><li>Continuous updating </li></ul><ul><li>English, english, english </li></ul><ul><li>Networking, online & offline </li></ul><ul><li>Markets are local & global </li></ul><ul><li>Unity is strenght </li></ul>
  16. 16. Thank You! <ul><li>[email_address] - Skype: pandemia </li></ul><ul><li>Twitter: @pandemia (ITA) @lucaconti (ENG) </li></ul><ul><li>Blog > http://luca.wordpress.com </li></ul><ul><li>Linkedin > http://linkedin.com/in/lucaconti </li></ul><ul><li>Facebook > http://facebook.com/lucaconti </li></ul><ul><li>Slideshare > http://slideshare.net/pandemia </li></ul>
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