Tackling Social Media At The Economist
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Tackling Social Media At The Economist

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By Ben Edwards, Publisher, The Economist

By Ben Edwards, Publisher, The Economist

http://www.socialmediaforum.co.uk/

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Tackling Social Media At The Economist Presentation Transcript

  • 1. Social media on Economist.com Ben Edwards Publisher, Economist.com
  • 2. Mass media is adopting social media
  • 3. Community Content Comments Reader forums Reader blogs File sharing on articles Nytimes.com no no no no Washingtonpost.com yes yes no no Telegraph.co.uk yes yes no no Guardian.co.uk yes* yes no no Forbes.com no no no no Time.com no no no no WSJ.com yes** yes no no Economist.com no no no no USAToday.com yes yes yes yes Techcrunch.com yes yes no no Technorati.com yes yes yes no Digg.com yes no no no *but only on “Comment is Free” ** but only on “Opinion Journal”
  • 4. How is The Economist adopting social media?
  • 5. Develop via the familiar channel for interaction: Letters to the Editor
  • 6. Letters provide a development path that is consistent with our readers’ expectations about the brand
  • 7. Debate?
  • 8. Debate
  • 9. Blog CMS limits social-media integration Deploy • Widget-based • Platform-agnostic • Modular (reactions, discovery, recommendations, profiling, reputation management)
  • 10. USAToday.com: community news
  • 11. Economist.com: next steps Plan for sequenced development: one-year roadmap Reader interaction with content Reader interaction with reader Launch a publisher’s blog Co-develop with readers/customers
  • 12. Strategy