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Slideshow transcript
Slide 1: Social media on Economist.com Ben Edwards Publisher, Economist.com
Slide 2: Mass media is adopting social media
Slide 3: Community Content Comments Reader forums Reader blogs File sharing on articles Nytimes.com no no no no Washingtonpost.com yes yes no no Telegraph.co.uk yes yes no no Guardian.co.uk yes* yes no no Forbes.com no no no no Time.com no no no no WSJ.com yes** yes no no Economist.com no no no no USAToday.com yes yes yes yes Techcrunch.com yes yes no no Technorati.com yes yes yes no Digg.com yes no no no *but only on “Comment is Free” ** but only on “Opinion Journal”
Slide 4: How is The Economist adopting social media?
Slide 5: Develop via the familiar channel for interaction: Letters to the Editor
Slide 6: Letters provide a development path that is consistent with our readers’ expectations about the brand
Slide 7: Debate?
Slide 8: Debate
Slide 9: Blog CMS limits social-media integration Deploy • Widget-based • Platform-agnostic • Modular (reactions, discovery, recommendations, profiling, reputation management)
Slide 10: USAToday.com: community news
Slide 11: Economist.com: next steps Plan for sequenced development: one-year roadmap Reader interaction with content Reader interaction with reader Launch a publisher’s blog Co-develop with readers/customers
Slide 12: Strategy
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