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Social media on Economist.com




Ben Edwards
Publisher, Economist.com
Mass media is adopting social media
Community Content


                                   Comments      Reader forums   Reader blogs   File sharing
         ...
How is The Economist adopting social media?
Develop via the familiar channel for interaction: Letters to the Editor
Letters provide a development path that is consistent with our
readers’ expectations about the brand
Debate?
Debate
Blog CMS limits social-media integration

Deploy

•   Widget-based
•   Platform-agnostic
•   Modular (reactions, discovery...
USAToday.com: community news
Economist.com: next steps




 Plan for sequenced development: one-year roadmap
     Reader interaction with content
     ...
Strategy
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Tackling Social Media At The Economist

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By Ben Edwards, Publisher, The Economist

http://www.socialmediaforum.co.uk/

Published in: Business, Technology
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Transcript of "Tackling Social Media At The Economist"

  1. 1. Social media on Economist.com Ben Edwards Publisher, Economist.com
  2. 2. Mass media is adopting social media
  3. 3. Community Content Comments Reader forums Reader blogs File sharing on articles Nytimes.com no no no no Washingtonpost.com yes yes no no Telegraph.co.uk yes yes no no Guardian.co.uk yes* yes no no Forbes.com no no no no Time.com no no no no WSJ.com yes** yes no no Economist.com no no no no USAToday.com yes yes yes yes Techcrunch.com yes yes no no Technorati.com yes yes yes no Digg.com yes no no no *but only on “Comment is Free” ** but only on “Opinion Journal”
  4. 4. How is The Economist adopting social media?
  5. 5. Develop via the familiar channel for interaction: Letters to the Editor
  6. 6. Letters provide a development path that is consistent with our readers’ expectations about the brand
  7. 7. Debate?
  8. 8. Debate
  9. 9. Blog CMS limits social-media integration Deploy • Widget-based • Platform-agnostic • Modular (reactions, discovery, recommendations, profiling, reputation management)
  10. 10. USAToday.com: community news
  11. 11. Economist.com: next steps Plan for sequenced development: one-year roadmap Reader interaction with content Reader interaction with reader Launch a publisher’s blog Co-develop with readers/customers
  12. 12. Strategy
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