Tackling Social Media At The Economist

Social media on Economist.com Ben Edwards Publisher, Economist.com

Mass media is adopting social media

Community Content Comments Reader forums Reader blogs File sharing on articles Nytimes.com no no no no Washingtonpost.com yes yes no no Telegraph.co.uk yes yes no no Guardian.co.uk yes* yes no no Forbes.com no no no no Time.com no no no no WSJ.com yes** yes no no Economist.com no no no no USAToday.com yes yes yes yes Techcrunch.com yes yes no no Technorati.com yes yes yes no Digg.com yes no no no *but only on “Comment is Free” ** but only on “Opinion Journal”

How is The Economist adopting social media?

Develop via the familiar channel for interaction: Letters to the Editor

Letters provide a development path that is consistent with our readers’ expectations about the brand

Debate?

Debate

Blog CMS limits social-media integration Deploy • Widget-based • Platform-agnostic • Modular (reactions, discovery, recommendations, profiling, reputation management)

USAToday.com: community news

Economist.com: next steps Plan for sequenced development: one-year roadmap Reader interaction with content Reader interaction with reader Launch a publisher’s blog Co-develop with readers/customers

Strategy

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Tackling Social Media At The Economist

by Luca Conti on Jun 09, 2007

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Tackling Social Media At The Economist — Presentation Transcript