Mobile Internet Futures
John Faith, MySpace Mobile
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// Introduction.cpp
//
#include \"CommonFramework.h”
LOCAL_C void HeiNokia()
{
console->Printf(\"Hello Nokia Developers!\\n\");
}
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MySpace Is:
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Schedule:!
• Agenda Slide
A Review of MySpace!
Growth Patterns and Statistics!
Trends that Influence Mobile Developers!
Developing for Mobile – Key Learnings!
Where all of this is headed!
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To the mobile web and back again
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Holy Growth!
• In 2008, MySpace had a 450% growth in mobile usage
• Our mobile web traffic has passed 7 Billion Page views per month
• Application usage rose from less than 10% to greater than 35% of
all traffic in the past year
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With Growth Comes Opportunity
• Mobile penetration rates are forecasted to rise from 46% in
2008 to 95% by 2013 according to a survey of 34 emerging
markets. *UTI research
• By 2013 the 34 countries will have grown to from 2.1 to 4.3
billion mobile users and will account for around two thirds of
global mobile users.
• China adding 6M/month India adding 10M/month *Jupiter research
• Stable trends even in a downward economy.
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What is everyone doing?
• Create a natural and intuitive
experience
• Use metric review to drive
product
• Don’t fall prey to the longtail
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Exciting Trends in the Mobile Ecosystem
• Technical Collaboration and Confluence
• Location, Presence, Persistence
• Cloud Computing & Services
• Direct Discovery and Distribution
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Collaboration
The benefits of mass collaboration… will eventually displace the traditional
corporate structures as the economy’s primary engine of wealth creation 10
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Open Stack based MySpaceID
OpenID(sign-on)
OAuth(security)
OpenSocial(profile)
Portable Contacts (friends)
Activity Streams (activities)
http://developer.yahoo.net/blog/archives/2008/12/the_open_stack.html
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Confluence of
Technology
• Mobile and Web
technologies have merged
• Leveraging well-known
standards
• Lowering technical barriers
for mobile development
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Location
Persistence
Presence
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Cloud Computing
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What does all of this mean to me?
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Monetization opportunities
By 2012
• Content – $45B
• Gaming - $9.6B
• Messaging - $14B
• Display - $1.3B
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Decision Time
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Connected Experiences in the future
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Schedule:!
• Agenda Slide
A Review of MySpace ✓!
Growth Patterns and Statistics ✓!
Trends that Influence Mobile Developers ✓!
Developing for Mobile – Key Learnings ✓!
Where all of this is headed! ✓
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Thanks!
• Agenda Slide
Reach me @ jfaith@myspace.com!
Friend me @ www.myspace.com/johnfaith!
Follow me @ www.twitter.com/surfingfaith!
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