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Esperienza e relazione

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Presentazione realizzata per Hotel 2010 - Bolzano

Presentazione realizzata per Hotel 2010 - Bolzano

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  • 1. Esperienza e relazione
    Consigli utili per comunicare con i social media – Luca Conti 2010
  • 2. L’agenda
    Il social web per il turismo
    Casi studio dai quali imparare
    Strumenti a vostra disposizione
    5 azioni per cominciare
    5 azioni per migliorare
  • 3. Il social web per il turismo
  • 4. Diamo i numeri
    550 milioni > utenti Facebook
    6h30m/mese > tempo medio su Facebook
    200 milioni > blog
    160 milioni > utenti Twitter
    90 milioni > messaggi al giorno su Twitter
    70% > navigatori che frequentano community
    24 milioni > navigatori in Italia
  • 5. Strategia & Monitoraggio
  • 6. Dal Wall Street Journal
    http://goo.gl/Be56
  • 7. Punti di forza
    Relazione diretta
    Non richiede troppo tempo
    Migliora il posizionamento web
    Influenza la reputazione online
    Non richiede budget importanti
    Passaparola e fidelizzazione
  • 8. 5 casi studio da cui imparare
  • 9. The Roger Smith Hotel - Blog
    http://rogersmithlife.com/
  • 10. Blunsdon House Hotel - Facebook
    http://www.facebook.com/BestWesternBlunsdon?v=app_118425384878792
  • 11. Joie de Vivre Hotels - Twitter
    http://twitter.com/JDVHotels/status/27177261370
  • 12. IBIS Hotel - Community
    http://www.tousenpyjama.com/?locale=en
  • 13. Wynn Las Vegas - Twitter
    http://twitter.com/WynnLasVegas/status/27302648584
  • 14. Strumenti a vostra disposizione
  • 15. ACE Hotel - Blog
    http://blog.acehotel.com/
    http://tumblr.com/
  • 16. Facebook
    http://www.facebook.com/pages/learn.php
  • 17. Concorde Montparnasse - Flickr
    http://www.flickr.com/groups/concordemontparnasse/
  • 18. Crowne Plaza Philadelphia - Groupon
    http://www.groupon.com/philadelphia/deals/crowne-plaza-hotel-philadelphia-west
  • 19. Four Points Milano - Foursquare
    http://foursquare.com/venue/472936
  • 20. 5 azioni per cominciare
  • 21. Ascolto
  • 22. Apertura e trasparenza
  • 23. Presidio
  • 24. Controllo statistiche
  • 25. Email + Social media
  • 26. 5 azioni per migliorare
  • 27. Online & Offline
  • 28. Il contenuto è re
    Ciò che il navigatore cerca nel web sociale:
    Informazione
    Intrattenimento
    Offerte speciali
  • 29. Impara dai migliori
    Blog > Google Blog Search
    Facebook, Flickr > Ricerca interna pagine/utenti
    Twitter > Liste, Listorius.com
    Del.icio.us > socialmedia + hotel
    Foursquare > Foursquare.com/businesses/
  • 30. Comunica da professionista
    http://hootsuite.com/dashboard
  • 31. Aggiornamento con i feed RSS
    https://www.google.com/reader/view/?tab=my
  • 32. La conversazione continua online
    Luca Conti
    Skype: pandemia
    pandemia@gmail.com
    www.pandemia.info
    http://Twitter.pandemia.info
    http://Facebook.pandemia.info
    www.Twitter.com/pandemia
    www.linkedin.com/in/lucaconti
  • 33. Risorse
    http://www.hotelmarketingstrategies.com/hotel-guide-for-using-flickr/
    http://econsultancy.com/uk/blog/4586-q-a-the-marketing-duo-behind-new-york-s-social-media-hotel-3
    http://www.techipedia.com/2010/roger-smith-hotel-nyc
    http://www.travelwires.com/wp/2010/09/10-ways-to-convert-facebook-fans-into-booking-guests/
    http://www.marketingtimes.com/2010/04/10-youtube-dos-and-donts-for-your-hotel/
  • 34. Credit – Creative Commons
    http://www.flickr.com/photos/ironrodart/4154904299/
    http://www.flickr.com/photos/mythoto/3943777830/sizes/l/
    http://www.flickr.com/photos/ocs_camp/2171492103/sizes/l/
    http://www.flickr.com/photos/s8/3638531205/sizes/l/
    http://www.flickr.com/photos/betta_design/2200198472/
    http://www.flickr.com/photos/gorgeoux/3567940810/sizes/l/
    http://www.flickr.com/photos/memestate/3159343310/
    http://www.flickr.com/photos/chazoid/2598478591/