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The Future of Orgs (undistorted version ;)
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The Future of Orgs (undistorted version ;)

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10 best practices of orgs "doing it right", adapted from presentation by biro creative at Web of Change 09

10 best practices of orgs "doing it right", adapted from presentation by biro creative at Web of Change 09

Published in: Technology, Business

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Transcript

  • 1. 5 issues preventingand10 insights towardsORGANIZATIONAL EVOLUTION
    integrating – not adding on – the web
  • 2. 5 big issues that keep organizations from maximizing the internet
    The inertia issue
    The leadership issue
    The advocate issue
    The silo issue
    The fear issue
  • 3. inertia
  • 4. leadership
  • 5. advocate
  • 6. silos
  • 7. fear
  • 8. 10 insights to help youevolve your org fromHERE
  • 9.
  • 10. toHERE
  • 11.
  • 12. 1. Study the movement leaders
  • 13. 2. Engage leaders in web thinking
  • 14. 3. Involve the internet at management levels
  • 15. 4. Hire from the millennial generation
  • 16. 5. Deepen your understanding of your constituents
  • 17. 6. Speak human
  • 18. 7. Tap the movements to get smarter
  • 19. 8. Connect peopledirectly to each other
  • 20. 9. Be open & ego-free, let go of control
  • 21. 10. Emulate and innovate
  • 22. To summarize(rules to evolve by)
    The web is a total game-changer, not a piece to be added to an organigram.
    This is a cultural – not tech – issue, so approach it ac a necessary cultural shift, not just org review.
    Online success comes from building a community, fostering it, and being part of it.
    To learn the advantages of tools like Facebook, Twitter, or YouTube, you have to use them until you love them.
    Embrace – don’t fear – web values such as storytelling, listening, and user participation/content.
    Be willing to brainstorm, test, fail, evaluate, do-over, LEAD.
  • 23. Credits
    Inspiration source: Tim Walker of Biro Creative
    Photo source: Flickr Creative Commons
    Additional source: Tara Hunt, The Whuffie Factor
    Recommended resources
    Nonprofits still need to adapt online communications best practices – http://bit.ly/InSPx
    Sources for social media audience usage research –
    http://bit.ly/YGsBB