The Future of Orgs (undistorted version ;)
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The Future of Orgs (undistorted version ;)



10 best practices of orgs "doing it right", adapted from presentation by biro creative at Web of Change 09

10 best practices of orgs "doing it right", adapted from presentation by biro creative at Web of Change 09



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    The Future of Orgs (undistorted version ;) The Future of Orgs (undistorted version ;) Presentation Transcript

    • 5 issues preventingand10 insights towardsORGANIZATIONAL EVOLUTION
      integrating – not adding on – the web
    • 5 big issues that keep organizations from maximizing the internet
      The inertia issue
      The leadership issue
      The advocate issue
      The silo issue
      The fear issue
    • inertia
    • leadership
    • advocate
    • silos
    • fear
    • 10 insights to help youevolve your org fromHERE
    • toHERE
    • 1. Study the movement leaders
    • 2. Engage leaders in web thinking
    • 3. Involve the internet at management levels
    • 4. Hire from the millennial generation
    • 5. Deepen your understanding of your constituents
    • 6. Speak human
    • 7. Tap the movements to get smarter
    • 8. Connect peopledirectly to each other
    • 9. Be open & ego-free, let go of control
    • 10. Emulate and innovate
    • To summarize(rules to evolve by)
      The web is a total game-changer, not a piece to be added to an organigram.
      This is a cultural – not tech – issue, so approach it ac a necessary cultural shift, not just org review.
      Online success comes from building a community, fostering it, and being part of it.
      To learn the advantages of tools like Facebook, Twitter, or YouTube, you have to use them until you love them.
      Embrace – don’t fear – web values such as storytelling, listening, and user participation/content.
      Be willing to brainstorm, test, fail, evaluate, do-over, LEAD.
    • Credits
      Inspiration source: Tim Walker of Biro Creative
      Photo source: Flickr Creative Commons
      Additional source: Tara Hunt, The Whuffie Factor
      Recommended resources
      Nonprofits still need to adapt online communications best practices –
      Sources for social media audience usage research –