How to use social media to create an audience who wants to hear you speak

How to use social media to create an audience that wants to hear you speak Pamela Slim (@pamslim) escapefromcubiclenation.com Delivered at Harvard Center for Public Leadership Public Words Conference June 10, 2010

“ I came across your site while trying to decide if its right for me to leave my job right now to pursue a passion of mine since i was a kid. I’m 23 now, and have worked at this job straight out of college at 21, and recently was given the opportunity to play semi-pro baseball in germany . the catch being the team can only pay my rent, so it is a great opportunity cost to leave. I have a nice chunk of money saved up, so financially im ok to do this for a summer, but this is a really good and high paying job that im sure a lot of people would kill tohave right now. this should be an easy choice, because i hate this job and cannot see myself in not only this job, but this entire field, ever again . baseball has been my love since i can remember, and this would be the perfect end of an era for me to say goodbye to my playing days with this trip, as my job allows me to do basically nothing with my free time.

“ One of the events on my life accomplishment checklist was to sign an autograph for someone who actually wanted it. I’m proud to say that I’ve done this hundreds of times here, for both kids and adults. Not bad for a financial analyst.”

“ Without a doubt, Jon made the right decision. Meeting him at the airport in Hamburg, I saw a different son. He was more sophisticated, more mature, more respectful. What a great week we had while he proudly showed us the beautiful city. (Without saying I told you so)”

The essence of my work is Jon the Ballplayer. SOCIAL MEDIA made it happen .

What is at the ROOT of the work you do?

WHOM are you meant to serve?

NEED? What do your people

My People Knowledge Inspiration Promotion Community

your success. People get bored of

YOU in the perspective of what THEY need

Connect. Amplify. Advocate. When you know whom you serve and what they need:

Amanda Wang.

Willie L. Jackson.

Herdian Mohammad.

YOUR POSSE Ecosystem of smart, generous peers Connect. Amplify. Advocate.

One fish picture

Multiple fishes picture

Gigantic Love Magnet

A bloated PRESS RELEASE about HOW GREAT YOU ARE is NOT NEWS. Journalists are right.

How are YOUR PEOPLE applying YOUR IDEAS with SIGNIFICANT RESULTS and CHANGING THE WORLD? Application is news.

is not about numbers, it is about connections. Human connections. Daily visits. SEO stats. Facebook followers. Monthly reports. Hits. Conversion rates. Ranking. Trackbacks. A-listers. Tweets. Followers. Retweets. DMs. Ratings. Alexa. Google. Subscribers. Ezines.Views. Forwards. PLATFORM

LEAVE THE ROOM? What happens when you Continue the conversation.

Stay Connected www.escapefromcubiclenation.com/publicwords @pamslim [email_address] THANK YOU!

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How to use social media to create an audience who wants to hear you speak

by Pamela Slim

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