Your SlideShare is downloading. ×
0
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Social Media Ebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Ebook

937

Published on

How to use facebook, twitter, linkedin, blogtalk, blogs, flickr, myspace, shelfari, and nings - OH MY. www.PamPerryPRCoach.com

How to use facebook, twitter, linkedin, blogtalk, blogs, flickr, myspace, shelfari, and nings - OH MY. www.PamPerryPRCoach.com

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
937
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL MEDIA 101 ©Red Shoes PR, Inc.
  • 2. OUTLINE What is Social Media? 1.  Why You Should Care 2.  Forms of Social Media 3.  Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking   Managing & Using Social Media 4.  2
  • 3. OUTLINE What is Social Media? 1.  Why You Should Care 2.  Forms of Social Media 3.  Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking   Managing & Using Social Media 4.  3
  • 4. WHAT IS SOCIAL MEDIA? Internet-based tools used for sharing and discussing   information among people Activities that integrate technology, social interaction,   and the construction of words, pictures, videos and audio. Information depends on the varied perspectives and   quot;buildingquot; of shared meaning among communities Wikipedia 4
  • 5. SOCIAL MEDIA IN PLAIN ENGLISH 5 http://www.youtube.com/watch?v=MpIOClX1jPE
  • 6. SOCIAL MEDIA = NETWORKING Think of Social Media as a typical networking happy hour event…   Everyone is looking to network and meet others   Everyone has something to sell but you can’t be pushy   Listen to what others have to say   Ask them about themselves and their business   Inform them about what you do and what you offer   Tell others about them 6
  • 7. SOCIAL MEDIA: BUILDING RELATIONSHIPS   Ability to start and/or continue the conversation online before or after an event   Learn more about the person   Stay in touch easier and more personally   Real-time status updates 7
  • 8. WEB 1.0 INFORMATION GATHERING 8
  • 9. WEB 2.0 INTERACTIVE 9
  • 10. OUTLINE What is Social Media? 1.  Why You Should Care 2.  Forms of Social Media 3.  Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking   Managing & Using Social Media 4.  10
  • 11. WHY YOU SHOULD CARE Shift in power from large companies to 1.  individuals Social media is not just online 2.  Transparency 3.  Many forms 4.  Decentralized and real-time 5.  11
  • 12. SEO   Keyword research lays foundation   According to Hubspot.com, the best keywords are relevant to your business, searched often and non-competitive   Done correctly, research will involve an investment of time and money   Once keywords are identified, they should be seeded in blog posts, tags, releases, page titles, site copy (one every 150 words)   Keyword research is continuous as competition 12 and available space continues to shift
  • 13. CASE STUDY 1 99DESIGNS.COM   99Designs.com   Site matching freelance designers with those seeking affordable, fast work   Allowscompanies/individuals to post projects and designers submit design work.   Cuts out the middle-man   Users can rate and comment on designs to help companies/individuals make a decision   Components: creative brief, name fee, solicit designs, pick from offered creative 13
  • 14. CASE STUDY 2 PEPSI CO. & FRIENDFEED   Pepsi is rolling out a new brand identity   To introduce the new brand they sent a package to 25 influential bloggers   Set up a Pepsi Cooler FriendFeed room where Pepsi reps held and monitored discussions around the new look   Pro: Pepsi understood the power of social media   Con: they monitored comments, defeating the purpose of social media 14
  • 15. CASE STUDY 3 MO MARKETING   SHIFTCommunications promoted Canadian Club Whiskey’s new campaign virally Blog -   http://www.pr-squared.com/2008/10/ mo_marketing.html Microsite - http://www.movember.com/   Facebook app - http://apps.facebook.com/ccmovember/     “CreatingFacebook applications is not the type of service you’d normally expect from a PR agency. Yet as our industry evolves, small-scale application development projects like this one may become one of a host of advanced services that we’d never expected to tackle,” Todd Defren 15
  • 16. OUTLINE What is Social Media? 1.  Why You Should Care 2.  Forms of Social Media 3.  Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking   Managing & Using Social Media 4.  16
  • 17. FORMS OF SOCIAL MEDIA   Video Sharing   Photo Sharing   File Sharing   Blogs   Micro Blogs   Social Networking   Social Bookmarking 17
  • 18. VIDEO, PHOTO & FILE SHARING   Web sites that allow videos, photos & files to be posted and shared   Typically free   User-Generated   Terms: viral video, tags, comments, internet celebrities 18
  • 19. VIRAL VIDEO EXAMPLE 19 http://www.youtube.com/watch?v=qg1ckCkm8YI
  • 20. PHOTO SHARING EXAMPLE 20
  • 21. FILE SHARING EXAMPLE 21
  • 22. BLOGS Web site     Platforms: Blogger.com, Blogspot.com, Wordpress.org   Maintained by an individual or an organization   Share content (written, images, video, etc.) in reverse- chronological order through “posts” Types: social, corporate, genre (fashion, political,   travel, etc.)   Informally written typically using acronyms Typically allow comments     Terms: blogosphere, internet celebrities, blogger relations 22
  • 23. BLOG EXAMPLES 23
  • 24. BLOG EXAMPLES 24
  • 25. INTERNET CELEBRITY: MARIO ARMANDO LAVANDEIRA, JR. •  Salary = over $800,000/yr 25 •  Stands for Blogger rights
  • 26. DOS & DON'TS OF BLOGGING Do Don’t   Follow other blogs   Write long posts daily   Block comments   Post comments on   Push your blog/ other blogs company on other   Include an RSS feed blogs   Include photos &   Plagiarize video   Ignore comments on   Update 2-3 times/ your blog week   Promote other blogs 26
  • 27. MICRO BLOGS   Mini Blog maintained my multiple authors   Updates: 140 characters or less   Usedfor file and information sharing and gathering   Topics: political, social, professional   Platforms: Twitter.com, Yammer.com, Pownce.com 27
  • 28. MICRO BLOG EXAMPLES 28
  • 29. MICRO BLOG EXAMPLES 29
  • 30. SOCIAL NETWORKING SITES   Onlinecommunities of like-minded people   Purpose Social: stay in touch, build relationships   Professional: network, build clientele, find jobs, post   jobs   Components: photos, profile, status, messaging, events, groups, network webs   Platforms: Facebook.com, Myspace.com, Linkedin.com 30
  • 31. FACEBOOK EXAMPLE 31
  • 32. LINKEDIN EXAMPLE 32
  • 33. SOCIAL BOOKMARKING SITES   Web site   Used to store, organize, search and manage bookmarks   Can be shared publicly or privately   Store using tags instead of traditional folders   Sites can be ranked based on how many times a site has been bookmarked by users   Keywords: tags, tagging   Platforms: del.icio.us, digg, reddit 33
  • 34. STUMBLEUPON EXAMPLE 34
  • 35. REDDIT EXAMPLE 35
  • 36. OUTLINE What is Social Media? 1.  Why You Should Care 2.  Forms of Social Media 3.  Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking   Managing & Using Social Media 4.  36
  • 37. ELEMENTS OF SOCIAL MEDIA Equal Elements Monitor Participate Publish 37
  • 38. STEP 1: MONITOR   Set up an RSS feed RSS: Really Simple Syndication   Google Reader   38
  • 39. GOOGLE READER SET-UP   www.google.com/reader   Log-in to Google email or create new one   Begin subscribing to blogs 39
  • 40. STEP 1: MONITOR CONT…   Sitesto monitor when beginning to formulate strategy Twitter   Facebook   LinkedIn   FriendFeed   Stumbleupon   del.icio.us   Reddit   Digg   Flickr   Blogs (Technorati)   Many more… 40  
  • 41. STEP 2: PARTICIPATE   Determine strategy Video, Photo & File Sharing   Blogs   Micro blogs   Social Networking   Social Bookmarking     Begin setting up accounts on selected social media sites Determine username   Ex: JessDennis, RedShoesPR, LisaRedShoesPR   Check availability of your username:   www.usernamecheck.com 41
  • 42. WWW.USERNAMECHECK.COM 42
  • 43. STEP 3: PUBLISH   Share content through social media Start your blog   Set up microblog accounts   Create a facebook page   Set up a flickr account   Tag important sites on digg and del.icio.us   43
  • 44. BLOGGING   Use a platform such as Typepad.com   Donot use Blogger.com, Blogspot.com, wordpress.org   Blog 2-3 times/week   Blog Search Engines: Technorati or Google Blog Search   Be an active blogger, post comments to other blogs 44
  • 45. BEST PRACTICES   Usernamesshould be personal and could include company name   Use a photo of yourself for profiles, not a logo   Following people   Share information   Rule of thumb: do not update more than every 15min on twitter 45
  • 46. SOURCES http://en.wikipedia.org/wiki/Social_media http://www.movember.com/ http://www.youtube.com/watch? http://apps.facebook.com/ccmovember/ v=MpIOClX1jPE http://www.yammer.com/ http://www.hubspot.com/ http://www.stumbleupon.com/ http://www.twitter.com/ http://delicious.com/ http://www.pownce.com/ http://www.slideshare.net/ http://www.facebook.com/ http://en.wikipedia.org/wiki/File_sharing http://digg.com/ http://en.wikipedia.org/wiki/ http://technorati.com/ Photo_sharing http://www.youtube.com/ http://en.wikipedia.org/wiki/ Video_sharing http://www.linkedin.com/ http://en.wikipedia.org/wiki/Will_it_blend http://flickr.com/ http://www.youtube.com/watch? http://99designs.com/ v=qg1ckCkm8YI http://friendfeed.com/ http://www.blendtec.com/ http://friendfeed.com/search?q=pepsi +coolerhttp://www.pr-squared.com/ 2008/10/mo_marketing.html 46
  • 47. SOURCES http://flickr.com/search/?q=red+shoes+pr https://www.blogger.com/start http://wordpress.org/ http://en.wikipedia.org/wiki/Blogs http://www.chrisbrogan.com/ http://www.marketingovercoffee.com/ http://perezhilton.com/ http://www.yammer.com/ http://www.myspace.com/ http://reddit.com/ http://www.google.com/reader/ http://www.usernamecheck.com http://www.tinyurl.com/ http://www.youtube.com/watch? v=MpIOClX1jPE http://www.youtube.com/watch? v=qg1ckCkm8YI 47

×