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Social media swag seminar by Pam Perry
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Social media swag seminar by Pam Perry



http://socialmediaswag.tv - and see http://facebook.com/pamperryfanpage

http://socialmediaswag.tv - and see http://facebook.com/pamperryfanpage



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    Social media swag seminar by Pam Perry Social media swag seminar by Pam Perry Presentation Transcript

    • Social Media Swag Seminar “make sure you get found in Google” Pam Perry , your laptop workshop Facilitator
    • Old School Meets New School
    • Trying to “one up” ‘em How DOES a video go VIRAL?
    • What Do You Know?
      • Leverage your knowledge both as an author (and as a human being) that you are interested in teaching or sharing with others.
      • What are you asked by others on a continual basis and zeroes in on the one passion that you are most interesting in sharing on social media.
      • This is called Content Marketing . This is how to be seen as an expert which you then can create “raving fans” or lead a tribe
    • Content is KING
    • Who Do You Know?
      • Locate your audience – where are they
      • How to they like to receive info & interact with you
      • Who are the influencers, benchmarks
      • Who is on your email list – do you have one. “The gold is in the list”
    • Build a Content Hub
      • The blog (a blog/website is a must) this is your HOME
      • Be consistent with good/valuable, updated information on a regular basis
      • This is the most important piece of your social network toolbox
      • This is known as “ inbound marketing .”
    • Blog Options
      • Wordpress.com and Wordpress.org
      • Blogger ( the ol’ blogspot.com )
      • Tumblr , Typepad , Posterous
      • “ If you can't be a creator, be an aggregator.”
      • – Shama Kabani
      • New > Aggregators: Storify , amplify
      • Friend feed & Digg and StumbleUpon
    • Social Media Networks
    • Using Social Media Networks
      • Facebook, Twitter, LinkedIn, Youtube – can direct people to your BLOG (Hub)
      • Must be consistent. Create a schedule & provide GOOD content
      • Idea > create an ebook!
    • Email is not dead …
      • But eblasts ARE…no one likes spam
      • Creating An Email Newsletter
      • Building a list (ethical bribe)
      • Further engagement via your personal messages
      • Favs: Constant Contact , Awebe r
    • Quick & Easy Strategy
      • 1. Set up blog - create good content - (That's a workshop all by itself) – if you don’t like to write… Podcast ! Blogtalk
      • 2. Set up Facebook page and network your blog over to it
      • 3. Set up Twitter and connect your FB posts to Twitter - ENGAGE!
      • 4. Set up a Youtube channel (can do webinars or use Animoto ) and post videos on blog
      • wash, rinse and repeat..........
    • Big Picture View
      • Before any of this though - listen to what your customers want!
      • Then provide it......and show them your SWAG (your expertise) via social media vehicles
      The key is to attract an audience that would be interested in what you offer by proving that you are serious about your business by providing good information/value and solutions to their problems .
    • So, now what? www.PamPerryPR.com
    • Thank you! So, let’s ENGAGE!
      • Email:
      • [email_address]
      • Facebook:
      • http:// www.facebook.com/pamperryfanpage
      • Twitter:
      • http:// www.twitter.com/pamperry #socialmediaswag
      • LinkedIn:
      • http:// www.linkedin.com/in/pamperryprcoach
      • Youtube:
      • http://www.youtube.com/pamperry1
      • Favorite Social Media Blogs:
      • http:// my.alltop.com/pamperry
    • Now YOUR Questions…
      • ASK Pam Perry – and get straight answers. You can also tweet @pamperry
      Thank you! Now go get your #socialmediaswag
    • P.S. Type of things I share online
      • Blog posts from articles ( Ezinearticles.com or my own)
      • Videos – others or my own – adding commentary
      • I tweet music from Pandora or Blip.fm
      • Repurpose my books, articles – as blogs or quotes
      • Quotes from Brilliant quotes or retweet from others
      • Repost links from other fav blogs via my RSS Reader
      • Tips, Lists, Reviews, emails, mp3s, blogtalk shows, webinars or replay #’s (from conference calls)
      • Request guest bloggers and take polls and surveys