Social media swag seminar by Pam Perry

Social Media Swag Seminar “make sure you get found in Google” Pam Perry , your laptop workshop Facilitator

Old School Meets New School

Trying to “one up” ‘em How DOES a video go VIRAL?

What Do You Know?
Leverage your knowledge both as an author (and as a human being) that you are interested in teaching or sharing with others.
What are you asked by others on a continual basis and zeroes in on the one passion that you are most interesting in sharing on social media.
This is called Content Marketing . This is how to be seen as an expert which you then can create “raving fans” or lead a tribe

Content is KING

Who Do You Know?
Locate your audience – where are they
How to they like to receive info & interact with you
Who are the influencers, benchmarks
Who is on your email list – do you have one. “The gold is in the list”

Build a Content Hub
The blog (a blog/website is a must) this is your HOME
Be consistent with good/valuable, updated information on a regular basis
This is the most important piece of your social network toolbox
This is known as “ inbound marketing .”

Blog Options
Wordpress.com and Wordpress.org
Blogger ( the ol’ blogspot.com )
Tumblr , Typepad , Posterous
“ If you can't be a creator, be an aggregator.”
– Shama Kabani
New > Aggregators: Storify , amplify
Friend feed & Digg and StumbleUpon

Social Media Networks

Using Social Media Networks
Facebook, Twitter, LinkedIn, Youtube – can direct people to your BLOG (Hub)
Must be consistent. Create a schedule & provide GOOD content
Idea > create an ebook!

Email is not dead …
But eblasts ARE…no one likes spam
Creating An Email Newsletter
Building a list (ethical bribe)
Further engagement via your personal messages
Favs: Constant Contact , Awebe r

Quick & Easy Strategy
1. Set up blog - create good content - (That's a workshop all by itself) – if you don’t like to write… Podcast ! Blogtalk
2. Set up Facebook page and network your blog over to it
3. Set up Twitter and connect your FB posts to Twitter - ENGAGE!
4. Set up a Youtube channel (can do webinars or use Animoto ) and post videos on blog
wash, rinse and repeat..........

Big Picture View
Before any of this though - listen to what your customers want!
Then provide it......and show them your SWAG (your expertise) via social media vehicles
The key is to attract an audience that would be interested in what you offer by proving that you are serious about your business by providing good information/value and solutions to their problems .

So, now what? www.PamPerryPR.com

Thank you! So, let’s ENGAGE!
Email:
[email_address]
Facebook:
http:// www.facebook.com/pamperryfanpage
Twitter:
http:// www.twitter.com/pamperry #socialmediaswag
LinkedIn:
http:// www.linkedin.com/in/pamperryprcoach
Youtube:
http://www.youtube.com/pamperry1
Favorite Social Media Blogs:
http:// my.alltop.com/pamperry

Now YOUR Questions…
ASK Pam Perry – and get straight answers. You can also tweet @pamperry
Thank you! Now go get your #socialmediaswag

P.S. Type of things I share online
Blog posts from articles ( Ezinearticles.com or my own)
Videos – others or my own – adding commentary
I tweet music from Pandora or Blip.fm
Repurpose my books, articles – as blogs or quotes
Quotes from Brilliant quotes or retweet from others
Repost links from other fav blogs via my RSS Reader
Tips, Lists, Reviews, emails, mp3s, blogtalk shows, webinars or replay #’s (from conference calls)
Request guest bloggers and take polls and surveys

http://ministrymarketingsolutions.blogspot.com	250
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Social media swag seminar by Pam Perry

by Pam Perry on May 13, 2011

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Social media swag seminar by Pam Perry — Presentation Transcript