Social Media Marketing by Pam Perry, PR coach

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  • 1. National Black Public Relations Society WEB CAFÉ Seven Social Media Strategies for Success: How to Create Buzz for Your Book, Event or Business Pam Perry President, Ministry Marketing Solutions PR Coach & Social Media Strategist, pro blogger and internet radio host July 8, 2010
  • 2. Welcome to the Web Café! Wynona Redmond, President Deborah Hyman , Executive Vice President Moderator: Dawn Roberts http://www.nbprs.org
  • 3. Pam Perry Pam Perry is president of Ministry Marketing Solutions and founder of the Detroit Chapter American Christian Writers Association. Known as the Connector , Pam connects the right people for the right project at the right time. A PR expert and marketing coach for the past two decades, Pam spent 10 years in ad agencies and commercial media and the last 10 marketing nonprofits. She is o-author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry. Named a “PR Guru” by Publishers Weekly, Pam has worked with the Detroit Free Press, WNIC, McDonalds and Ford. She has worked in fund development for Joy of Jesus and The Salvation Army. The Detroit Free Press describes her as a “Marketing Whiz”. She was named Power Networker of the Year by author, George Fraser, received the Woman of Excellence Award from The Michigan Chronicle and won a local Emmy as producer of The Edge with Jeffrey Miller TV show. Pam was the founder of Blacks in Advertising, Radio & Television (BART), a nonprofit networking organization for African Americans in the media. Over 10 years, BART organized professional development meetings, career conferences and created a scholarship awards program to honor African American heroes in the media industry. Her love for social media comes out her passion for networking, sharing content and and “guerilla marketing” through public relations to create buzz. An honors graduate from Wayne State University with a B.A. in journalism, Pam, and husband, Marc and their daughter, live in metro Detroit. About Our Speaker
  • 4.
    • #1 The secret to getting ink, airtime and buzz consistently from the media
    • #2 Social media’s Big Three: What to post where and when is the most effective time
    • #3 How to target a niche market using specific social media platforms and become the BIG FISH in the pond
    • #4 Social media short cuts and favorite tools to save you time online & are easy to use
    Today’s Learning Objectives
  • 5.
    • The Secret to Getting Ink or Airtime from the media and have buzz consistently
    • Creating a dynamic online presence for you and your clients
    • Be Buzz-Worthy (Brand like a Superstar) http:// bit.ly/pamperryipk
    • Connect with journalists directly
    • http://bit.ly/pamperryconnect
    • http://bit.ly/pamperrypitchrate
    • http://www.helpareporter.com
    For PR Pros, We Can Figure Anything OUT!
  • 6. The Big Three in Social Media Social Media Jungle
  • 7.
    • What Type of Things do you post, how often & when?
    • They are want to know your STATUS!
    • Facebook is really good for events, photos, videos, songs, links to media releases/newsletters, notes and contests!
    • Twitter is really good for relationship building (RT), Foursquare, posting links, books quotes, announcements, polls, tweet chats
    • Linkedin primarily used for career development & job searches is really good for knowing more about a person (profiles are great & can import contacts into your Outlook), join groups, share events, post slide presentations, join in discussions, write recommendations & solicit some. No spamming tolerated!
    • The point of all SOCIAL MEDIA tools: NETWORK, BUILD RELATIONSHIPS AND YOUR BRAND.
    What’s on your mind? What’s happening?
  • 8. Niche sites, specialized social networks Hit the Target in the Social Media Jungle
  • 9.
    • There’s a Social Media Site for Everything! Find them, dominate them and you’ve struck GOLD!
    • Ning.com http://bookmarket.ning.com/profile/pamperry1
    • ConnectPlatform.com ( www.chocolatepagesnetwork.com )
    • Shelfari.com
    • BookTour.com
    • GoodReads.com
    • LibraryThing.com
    • Amazon.com
    • If you’re an author, hang out where readers are! There are groups on Facebook, Linkedin and lists in Twitter too. Get in where you fit in!
    Don’t try to be everything to everybody
  • 10. Save Time = Save Money Build Brand Equity Shortcuts/Favorite Tools to Make It All Pay Off
  • 11.
    • Social Media Short Cuts & Fav Tools
    • 7x 2 Things that make life online easier & fun!
    • Firefox.com (get the Shareaholic addon)
    • Pamperry.aweber.com (connect to twitter)
    • SocialOomph.com
    • Social RSS (for facebook)
    • HootSuite.com
    • Photobucket.com & Flickr.com
    • Connect Facebook Page to Twitter
    • Link your Youtube channel to your BLOG, Twitter and Facebook
    • Widgetbox.com & slideshare.net
    • Friendfeed.com and ping.fm
    • Bit.ly or tinyurl.com
    • Animato.com or OneTrueMedia.com
    • Cinchcast.com
    • EventBrite.com
    How do I do it all? Is it Possible? See the tools & shortcuts in use at www.ministrymarketingsolutionsblog.com “ It’s About Engagement, Not Eyeballs” – Pam Perry, PR Coach
  • 12. Got Questions? For More Information: Email: [email_address] Facebook: http://www.facebook.com/pamperryfanpage Twitter: http://www.twitter.com/pamperry LinkedIn: http://www.linkedin.com/in/pamperryprcoach Youtube: http://www.youtube.com/pamperry1 Favorite Social Media Blogs: http://my.alltop.com/pamperry
  • 13. For more information on national and chapter programs or to join, visit www.nbprs.org Mark Your Calendar! Next Webinar: August 12 th Slide Title/ Subhead Thank You for Your Support