National Black Public Relations Society WEB CAFÉ Seven Social Media Strategies for Success: How to Create Buzz for Your Book, Event or Business Pam Perry President, Ministry Marketing Solutions PR Coach & Social Media Strategist, pro blogger and internet radio host July 8, 2010
Welcome to the Web Café! Wynona Redmond, President Deborah Hyman , Executive Vice President Moderator: Dawn Roberts http://www.nbprs.org
Pam Perry Pam Perry is president of Ministry Marketing Solutions and founder of the Detroit Chapter American Christian Writers Association. Known as the Connector , Pam connects the right people for the right project at the right time. A PR expert and marketing coach for the past two decades, Pam spent 10 years in ad agencies and commercial media and the last 10 marketing nonprofits. She is o-author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry. Named a “PR Guru” by Publishers Weekly, Pam has worked with the Detroit Free Press, WNIC, McDonalds and Ford. She has worked in fund development for Joy of Jesus and The Salvation Army. The Detroit Free Press describes her as a “Marketing Whiz”. She was named Power Networker of the Year by author, George Fraser, received the Woman of Excellence Award from The Michigan Chronicle and won a local Emmy as producer of The Edge with Jeffrey Miller TV show. Pam was the founder of Blacks in Advertising, Radio & Television (BART), a nonprofit networking organization for African Americans in the media. Over 10 years, BART organized professional development meetings, career conferences and created a scholarship awards program to honor African American heroes in the media industry. Her love for social media comes out her passion for networking, sharing content and and “guerilla marketing” through public relations to create buzz. An honors graduate from Wayne State University with a B.A. in journalism, Pam, and husband, Marc and their daughter, live in metro Detroit. About Our Speaker
What Type of Things do you post, how often & when?
They are want to know your STATUS!
Facebook is really good for events, photos, videos, songs, links to media releases/newsletters, notes and contests!
Twitter is really good for relationship building (RT), Foursquare, posting links, books quotes, announcements, polls, tweet chats
Linkedin primarily used for career development & job searches is really good for knowing more about a person (profiles are great & can import contacts into your Outlook), join groups, share events, post slide presentations, join in discussions, write recommendations & solicit some. No spamming tolerated!
The point of all SOCIAL MEDIA tools: NETWORK, BUILD RELATIONSHIPS AND YOUR BRAND.
What’s on your mind? What’s happening?
Niche sites, specialized social networks Hit the Target in the Social Media Jungle