Social Media Marketing & PR Tips Gift from Pam Perry
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Social Media Marketing & PR Tips Gift from Pam Perry

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Social Media and PR for Business Explained

Social Media and PR for Business Explained

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Social Media Marketing & PR Tips Gift from Pam Perry Social Media Marketing & PR Tips Gift from Pam Perry Presentation Transcript

  • Stand Out, Get Noticed, Get More Business and More Buzz With Social Media & Public Relations
  • Welcome
    “Those the show up, go up”
  • Ministry Marketing Solutions Inc., founded in 2000, is an online branding and social media PR agency that provides services for best-selling authors, nonprofit organizations and entrepreneurs. Founder, Pam Perry, who won a national contest as the Savviest in the Social Media in 2010, was featured in an article on social media in BlackEnterprise.com and is one Detroit’s top 100 Tweeters. She is a “social media evangelist” determined to convert others into “believers” in blogging, podcasting, tweeting and online branding.
    “I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another.
    Thanks!!!” Tony A. Gaskins Jr.
  • What are the goals of this teleseminar?
    Learn what it takes to build your brand online
    How to use amp up your traditional PR tactics in social media
    Learn the “law of attraction” to attract clients, buyers, media and more….
    d) Learn how to get more of the three “F”s*
    *friends, follower & fans
  • First Things First
    What is Public Relations?
  • It’s communicating with your audiences
    • Tell a story through the media (press, bloggers)
    • Announce a new book
    • Educate your audiences
    • Celebrate milestones
    • Hold special events
  • Why Do We Do It?
    The purpose of marketing & branding
  • To Increase Awareness and Drive Sales
    • Awareness = engagement
    • Engagement = trust
    • Trust = belief
    • Belief = possibilities
    • Possibilities = purchases
    • Purchases = customers
    • Customers = Cha-Ching
    & money - so you can keep doing what you love!
  • How do you do get started with limited technical knowledge & minimal PR Expertise?
    1.Understand your brand
    2. What do you want to be “known” as?
    3. Who do you want to attract? Your target?
    4. How do you want to position yourself in this target?
  • Public Relations 101 Tactics
    • Content: Spokesperson, Key messages, Website, books, articles, etc.
    • Announcements/Press Releases
    • Wire services: PRNewswire, BlackPR.com, PR.com, etc.
    • Media Outreach
    • Local & national media: print, radio, TV & magazines
    • Events
    • Book signings, seminars, cause marketing efforts, local charity events, special receptions
  • Social Media’s Impact on PR Practices?
    The Quickest Way to Get Known
  • Talking WithNot At
  • Why Do We Use It?
    Create curiosity & deliver content.
    Cheap & Fast!
    Social Networking is BIG business!
  • Building relationships – old vs. new
  • It’s simple
    • Social Media gives us new tools to share some of yourself and your business
    Blogging, podcasting, streaming, tweeting…
    Develop relationships with influencers & target audience
    Build an online following of “raving fans” or a “tribe”
    Share vast expertise and knowledge – become known as an “expert”
    Be seen and be heard
  • Where Do You Start?
  • YOU – personally
    are likely on
  • Celebrate your Fans
    Join Groups
    Share links
    Build your Network
    • Your updates are fed to your contacts
    • Receive links to important events
    • Receive news from important influencers
    • Promote Company
    • Promote Events
    Introducing the New Online Publicity Campaign by Ministry Marketing Solutions!
    • Promote Clients
    Now, let’s head over: www.facebook.com/pamperrypr and www.facebook.com/pamperryfanpage
  • Saw Facebook update from reporter writing feature story on client’s competitor.
    Quickly contacted and offered additional sources; secured an interview for client that day.
    Client was prominently included in story they would have otherwise been left out of.
     USA Today
    Email Professionals Help Get the Word Out
    By, Jefferson Graham
    Other examples from MMS Email marketing campaigns:
    Ty Adams (700 Club & secured national book contract with Time Warner)
    Monique Robinson (Life Today and James Robison)
    Bellandra Foster (CBN News)
    ROI: Media Coverage
  • Create a professional fan page or group
    Keep updates consistent
    Cross-post content (blog, video, URLs, etc.)
    Ask friends, partners, customers to join
    Be smart – it is not an open invitation to pitch media
    What Now?
  • Show Thought Leadership
    Research
    Build your Network
    • Notifications from contacts
    • Updates from group members
    • Profile Updates
  • Linkedin Groups
    Group members receive automatic updates = invitations to share knowledge
  • Linkedin Answers
    • New Partners, Customers
    • Recommendations
    • Networking
    • Responding to reporters
  • Linkedin Answers
     
  • Linkedin for Business
    Share news
    Direct feedback from contacts
  • Linkedin Answers
    Point to questions/
    Recommend Answers
  • Linkedin Answers
    • NewBusiness
    • Recommending spokesperson
    • Networking
    • Responding to reporters
  • Example: Commenting to assist
  • Linkedin Answers
    Make them an
    EXPERT
  • Create Linkedin account or become more active
    Complete your profile
    Use the status feature
    Join interesting/valuable groups
    Monitor updates/group updates
    Be the expert – post/respond/share in Answers
    What Now?
  • Follow
    Engage
    Interest
    Market
  • What do people really “tweet” about?
    Source: @Audreytan
  • What is the value of Twitter?
  • Capture/share significant events as they happen
  • Twitter Super Stars: thought leadership
    listening/responding (comcastcares)
    adding value/sharing information
    building personal brand
    Now, let’s head over to www.twitter.com/pamperry
  • Jump on Immediate Opportunities
  • ROI: Media Coverage
    • Saw@ProfNet seeking sources by noon same day.
    • Responded to writer
    • Client’s inclusion in the article later that same day
    CNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman
  • ROI: Thought Leadership
  • What Now?
    • Jump right in!
    • Create profile including picture and bio
    • Gather your followers
    • Start following us – we will follow you back! @pamperry
    • Check out who your followers are following
    • Search by keyword (Twitter search)
    • Before following, read user’s streams to determine:
    • If they are active
    • Value of their content
    • Just tweet!
    • Address people in your posts to start relationships - @ DM & RT them
    • Ask questions/answer questions
    • Be patient – 3 month rule
    • Follow proper Twitter etiquette
    What Now?
  • Top 5 reasons others might not follow you – it’s nothing personal
    You don’t have a bio or picture
    You don’t have any updates
    You have a lot of updates but are just talking to yourself
    You are following 2000 people and only 50 are following you
    All talk; no conversation
  • This is where it all starts – the blog is your springboard to Brand online….
    You must: write, comment, engage, learn & share!
  • Let’s look at some blogs
    www.MinistryMarketingSolutionsblog.com
  • How to find blogs?
    • Search Sites for Finding Blogs appropriate to comment on:
    Search Key words
    • Google Blogs www.blogsearch.google.com
    • Technorati www.technorati.com
    • My Blog Log www.mybloglog.com
    • Bloglines www.bloglines.com
  • Why comment on blogs?
    • Develop relationships with influencers and communities within your industry
    • Become a trusted, credible source of information
    • Shares your vast expertise and knowledge
    • Develop relationships with influencers
    • See and Be Seen
  • Conversation Do’s & Don’ts
    Do
    • Be honest, transparent and authentic
    • Provide ideas & advice around subjects you are knowledgeable about
    • Refer people to additional information
    Don’t
    • Add “me too” responses
    • Be a salesperson or a promoter
    • Don’t bash the competition
    • Ask to trade links
  • Bad examples of Self-promotion
    Self-promotion
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  • Next steps
    • Start reading/lurking period
    • Pay attention to tone/comments
    • Look for topics of interest and expertise
    • Jump in
    • Watch for follow up comments
    So, in 2010 hit the ground running~ I have a special offer to you who showed up!
    What Now?
  • Final Thoughts
    Cut throw the clutter – deliver content.
    Know the keywords
    Follow the leaders
    Comment on Blogs
    Buy a book a month – see the “recommended reading” list and plan to READ.
    You will get the Social Media handbook and will have all the tools, tips and techniques I use daily.
    This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010.
  • Promote & Defend Your Brand So, you ask “where do you start, again?”
    Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd
    Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.com
    www.chocolatepagesnetwork.com
    www.ezinearticles.com
    www.myspace.com
    www.blogtalkradio.com
    www.plaxo.com
    www.digg.com
    It’s about building a list of friends, followers and fans……
  • Have Fun!Engage The Media, Attract them as “friends”
    Be Genuine! Be a giver!
    Quick “take away tools” to do today! Use these secrets!
    Eventbrite.com
    Set up your Google profile (get on first page of google)
    Amazon.com - post reviews
    www.search.twitter.com find people with a problem…and give them a solution. Engage them first!
    Craigslist.com – post links
    Mikago.com – screen share now
    Freewebsite tool: http://bit.ly/websitesforfree
    www.pamperry.aweber.com
    Twitter: @pamperrypr
    Specializing in Online PR Campaigns