STEPS to positioning / branding yourself in the African American Christian Market (AACM) Step 1. Define your Target Market...
Step 2. What’s your PLATFORM. Find your “book hook.” What message are you marketing?
Step 3. Build a media “wish list”
Step 4. Create Dazzling Press Materials
.  How do you capture the right  media mix  to tell your message?
Step 5: Media contacts – they are your friends!
Who is Pam Perry?   One of the nation's foremost experts in the African American Christian market. Some author clients inc...
.  For information about publicity coaching or entire PR campaigns contact:  Pam Perry, publicist  Ministry Marketing Solu...
Social Media and Ministry. PR 2.0
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Social Media and Ministry. PR 2.0

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Transcript of "Social Media and Ministry. PR 2.0"

  1. 2. STEPS to positioning / branding yourself in the African American Christian Market (AACM) Step 1. Define your Target Market .
  2. 3. Step 2. What’s your PLATFORM. Find your “book hook.” What message are you marketing?
  3. 4. Step 3. Build a media “wish list”
  4. 5. Step 4. Create Dazzling Press Materials
  5. 6. . How do you capture the right media mix to tell your message?
  6. 7. Step 5: Media contacts – they are your friends!
  7. 8. Who is Pam Perry? One of the nation's foremost experts in the African American Christian market. Some author clients include Bishop Thomas Weeks, Bishop T.D. Jakes, Bishop Donald Hilliard, Dr. Suzan Johnson Cook, Dr. Fred Price and Pastor Bill Winston. She is the author of the booklet: “ 115 PR Tips to Brand Your Ministry”
  8. 9. . For information about publicity coaching or entire PR campaigns contact: Pam Perry, publicist Ministry Marketing Solutions,Inc. 248.426.2300 www.MinistryMarketingSolutions.com email: [email_address]

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