Pam Perry's Branding & Social Media Marketing Presentation

Stand Out, Get Noticed, Get More Business and More Buzz With Social Media & Public Relations

Welcome
“Those the show up, go up”
(You are going behind the curtain)

My story…but first…sign into “my world” – www.beam123.com

Pam Perry is a marketing whiz on an almost immortal mission.
Fueled by Starbucks coffee and spiritual zeal, she works diligently drumming
up publicity for her biggest client: God.
"I'm pitching for my client, but I'm also pitching the Good News," of Jesus,
said Perry, owner of Ministry Marketing Solutions, a Farmington firm for Christian churches and authors. "What I do, I consider it both a ministry and a business."
“I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another.
Aint God Good!!! Thanks!!!”
Tony A. Gaskins Jr.

What are the goals of this teleseminar?
Learn what it takes to build your brand online
How to use amp up your traditional PR tactics in social media
Learn the “law of attraction” to attract clients, buyers, media and more….
d) Learn how to get more of the three “F”s*
*friends, follower & fans

First Things First
What is Public Relations?

It’s communicating with your audiences
Tell a story through the media (press, bloggers)
Announce a new book
Educate your audiences
Celebrate milestones
Hold special events

Why Do We Do It?
The purpose of marketing & branding

To Increase Awareness and Drive Sales
Awareness = engagement
Engagement = trust
Trust = belief
Belief = possibilities
Possibilities = purchases
Purchases = customers
Customers = Cha-Ching
& money - so you can keep doing what you love!

How do you do get started with limited technical knowledge & minimal PR Expertise?
1.Understand your brand
2. What do you want to be “known” as?
3. Who do you want to attract? Your target?
4. How do you want to position yourself in this target?

Public Relations 101 Tactics
Content: Spokesperson, Key messages, Website, books, articles, etc.
Announcements/Press Releases
Wire services: PRNewswire, BlackPR.com, PR.com, etc.
Media Outreach
Local & national media: print, radio, TV & magazines
Events
Book signings, seminars, cause marketing efforts, local charity events, special receptions

Social Media’s Impact on PR Practices?
The Quickest Way to Get Known

Talking WithNot At

Why Do We Use It?
Create curiosity & deliver content.
Cheap & Fast!
Social Networking is BIG business!

Building relationships – old vs. new

It’s simple
Social Media gives us new tools to share some of yourself and your business
Blogging, podcasting, streaming, tweeting…
Develop relationships with influencers & target audience
Build an online following of “raving fans” or a “tribe”
Share vast expertise and knowledge – become known as an “expert”
Be seen and be heard

Where Do You Start?

YOU – personally
are likely on

Celebrate your Fans
Join Groups
Share links
Build your Network

Your updates are fed to your contacts
Receive links to important events
Receive news from important influencers

Promote Company
Promote Events
Introducing the New Online Publicity Campaign by Ministry Marketing Solutions!
Promote Clients
Now, let’s head over: www.facebook.com/pamperrypr and www.facebook.com/pamperryfanpage

Saw Facebook update from reporter writing feature story on client’s competitor.
Quickly contacted and offered additional sources; secured an interview for client that day.
Client was prominently included in story they would have otherwise been left out of.
USA Today
Email Professionals Help Get the Word Out
By, Jefferson Graham
Other examples from MMS Email marketing campaigns:
Ty Adams (700 Club & secured national book contract with Time Warner)
Monique Robinson (Life Today and James Robison)
Bellandra Foster (CBN News)
ROI: Media Coverage

Create a professional fan page or group
Keep updates consistent
Cross-post content (blog, video, URLs, etc.)
Ask friends, partners, customers to join
Be smart – it is not an open invitation to pitch media
What Now?

Show Thought Leadership
Research
Build your Network

Notifications from contacts
Updates from group members
Profile Updates

Linkedin Groups
Group members receive automatic updates = invitations to share knowledge

Linkedin Answers
New Partners, Customers
Recommendations
Networking
Responding to reporters

Linkedin Answers

Linkedin for Business
Share news
Direct feedback from contacts

Linkedin Answers
Point to questions/
Recommend Answers

Linkedin Answers
NewBusiness
Recommending spokesperson
Networking
Responding to reporters

Example: Commenting to assist

Linkedin Answers
Make them an
EXPERT

Create Linkedin account or become more active
Complete your profile
Use the status feature
Join interesting/valuable groups
Monitor updates/group updates
Be the expert – post/respond/share in Answers
What Now?

Follow
Engage
Interest
Market

What do people really “tweet” about?
Source: @Audreytan

What is the value of Twitter?

Capture/share significant events as they happen

Twitter Super Stars: thought leadership
listening/responding (comcastcares)
adding value/sharing information
building personal brand
Now, let’s head over to www.twitter.com/pamperry

Jump on Immediate Opportunities

ROI: Media Coverage
Saw@ProfNet seeking sources by noon same day.
Responded to writer
Client’s inclusion in the article later that same day
CNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman

ROI: Thought Leadership

What Now?
Jump right in!
Create profile including picture and bio
Gather your followers
Start following us – we will follow you back! @pamperry
Check out who your followers are following
Search by keyword (Twitter search)
Before following, read user’s streams to determine:
If they are active
Value of their content

Just tweet!
Address people in your posts to start relationships - @ DM & RT them
Ask questions/answer questions
Be patient – 3 month rule
Follow proper Twitter etiquette
What Now?

Top 5 reasons others might not follow you – it’s nothing personal
You don’t have a bio or picture
You don’t have any updates
You have a lot of updates but are just talking to yourself
You are following 2000 people and only 50 are following you
All talk; no conversation

This is where it all starts – the blog is your springboard to Brand online….
You must: write, comment, engage, learn & share!

Let’s look at some blogs
www.MinistryMarketingSolutionsblog.com

How to find blogs?
Search Sites for Finding Blogs appropriate to comment on:
Search Key words
Google Blogs www.blogsearch.google.com
Technorati www.technorati.com
My Blog Log www.mybloglog.com
Bloglines www.bloglines.com

Why comment on blogs?
Develop relationships with influencers and communities within your industry
Become a trusted, credible source of information
Shares your vast expertise and knowledge
Develop relationships with influencers
See and Be Seen

Conversation Do’s & Don’ts
Do
Be honest, transparent and authentic
Provide ideas & advice around subjects you are knowledgeable about
Refer people to additional information
Don’t
Add “me too” responses
Be a salesperson or a promoter
Don’t bash the competition
Ask to trade links

Bad examples of Self-promotion
Self-promotion
GOT 5 MINUTES? 24/7 U Can Listen in on this 5 MINUTE Call that's changing lives around the country. 64X-XXX-0034
Where can you find Acai Berry, Mangosteen, Noni, Pomegrante AND Goji ALL in ONE Antioxidant Drink? ONLY
HER
WIN A BODY MAGIC: Have you entered to WIN a Body Magic Reshaper? If not do so now the drawing is coming up soon

Next steps
Start reading/lurking period
Pay attention to tone/comments
Look for topics of interest and expertise
Jump in
Watch for follow up comments
So, in 2010 hit the ground running~ I have a special offer to you who showed up!
What Now?

Final Thoughts
Cut throw the clutter – deliver content.
Know the keywords
Follow the leaders
Comment on Blogs
Buy a book a month – see the “recommended reading” list and plan to READ.
You will get the Social Media handbook and will have all the tools, tips and techniques I use daily.
This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010.

Promote & Defend Your Brand So, you ask “where do you start, again?”
Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd
Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.com
www.chocolatepagesnetwork.com
www.ezinearticles.com
www.myspace.com
www.blogtalkradio.com
www.plaxo.com
www.digg.com
It’s about building a list of friends, followers and fans……

Have Fun!Engage The Media, Attract them as “friends”
Be Genuine! Be a giver!
Quick “take away tools” to do today! Use these secrets!
Eventbrite.com
Set up your Google profile (get on first page of google) 
Amazon.com - post reviews
www.search.twitter.com find people with a problem…and give them a solution. Engage them first!
Craigslist.com – post links
Mikago.com – screen share now
Freewebsite tool: http://bit.ly/websitesforfree
www.pamperry.aweber.com
Twitter: @pamperrypr
Specializing in Online PR Campaigns

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Pam Perry's Branding & Social Media Marketing Presentation

by Pam Perry on Jun 18, 2010

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Pam Perry’s Branding & Social Media Marketing Presentation — Presentation Transcript