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Marketing Your Ministry May Presentation

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Transcript

  • 1. Marketing Your Ministry Seminar “… on a Shoe String Budget ” Presented by Ministry Marketing Solutions, Inc. www.MinistryMarketingSolutions.com
  • 2. Creating a Winning Marketing/Communications Strategy
    • Strategy: The fundamental purpose of strategy is to integrate the activities of the organization around a distinctive position in the market , which delivers value to the market over a period of time.
  • 3. Elements to Build Into Your Plan
    • Management responsibility/authority and priority
    • Specific goals & objectives (measurable)
    • Planned & continuous programming – PR/Marketing consistency is key
    • Two-way channel of communications for evaluation of response. Is it working?
    • Identify policies, procedures and processes with your audience in mind
  • 4. Questions to ask to build plan
    • What is the vision God gave me? (core message)
    • How do I translate that message? (budget)
    • Who do I translate that message to? (core audience)
    • What is the primary objective?
    • Community awareness. Member education/information. General inspiration?
    • Motivate purchases. Generate web traffic/TV viewership. Increase church visitors?
    • Promote special events. Increase donations. Public Relations. Brand building?
  • 5. Cost/Format/Frequency
    • Depending on your message and core audience and your budget, you will decide on the communication vehicles to deliver your message.
    • Look at the options available in the MMS PR 115 Tips Booklet & on the “Shoe String” card
    • There are Tons of Options!
  • 6. What the PR pros do…
    • Create EPK s and direct the production/creation of collateral materials – brochures, websites, postcards, newsletters, email campaigns
    • Keep current lists of media contacts & VIPs
    • Create a calendar of stories/articles to pitch to media
    • Write press releases, PSAs, op/ed articles, etc.
    • Monitor the media for “tie-ins” and send response letters
    • Secure and coordinate media interviews
    • ...But all according to the STRATEGY
  • 7. Keys to a flawless implementation of strategy
    • Have vision/mission statement for everyone on team – post up!
    • Create checklists for programs, handling of guests, interviews, press releases and all graphic materials (create templates)
    • Have quarterly updates on progress
  • 8. Final Step
    • Assess, retool and refine Strategy. Your marketing communications plan is a living document …not stone.
    • Get regular feedback and continue to add new technology to your plan to stay on the cutting edge!
    • Make marketing part of your ministry culture
    • Make Email list-building part of what you do. Building an elist takes time – but the rewards are worth it.
    • If you email me – I will email you the “EMAIL MARKETING POWER WORKBOOK” by Constant Contact free! [email_address]
  • 9. Remember who you Represent!
    • THANK YOU. GOD BLESS YOU!

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