Transcript of "Blogalicious presentation notes: From blog to book with Pam Perry, PR coach"
Blogalicious 2010 Pam Perry President, Ministry Marketing Solutions PR Coach, Social Media Strategist, pro blogger and internet radio host of Chocolate Pages You are never too old to set another goal or to dream a new dream. C. S. Lewis
Pam Perry Pam Perry is president of Ministry Marketing Solutions and founder of the Detroit Chapter American Christian Writers Association. Known as the Connector , Pam connects the right people for the right project at the right time. A PR expert and marketing coach for the past two decades, Pam spent 10 years in ad agencies and commercial media and the last 10 marketing nonprofits. She is o-author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry. Named a “PR Guru” by Publishers Weekly, Pam has worked with the Detroit Free Press, WNIC, McDonalds and Ford. She has worked in fund development for Joy of Jesus and The Salvation Army. The Detroit Free Press describes her as a “Marketing Whiz”. She was named Power Networker of the Year by author, George Fraser, received the Woman of Excellence Award from The Michigan Chronicle and won a local Emmy as producer of The Edge with Jeffrey Miller TV show. Pam was the founder of Blacks in Advertising, Radio & Television (BART), a nonprofit networking organization for African Americans in the media. Over 10 years, BART organized professional development meetings, career conferences and created a scholarship awards program to honor African American heroes in the media industry. Her love for social media comes out her passion for networking, sharing content and and “guerilla marketing” through public relations to create buzz. An honors graduate from Wayne State University with a B.A. in journalism, Pam, and husband, Marc and their daughter, live in metro Detroit. About me
<ul><li>What’s all the talk about Blogs? What’s a blogosphere? It’s another vehicle to “get out there.” </li></ul><ul><li>When I coach authors, I ask them if they have a blog. Then I ask them if they even subscribe to other blogs or even read and comment on other blogs. More times than not they say, “No, why?” </li></ul><ul><li>They are not trying to hear about blogs – they want to get on Oprah. They want front-page coverage and an appearance on a big show like “Good Morning America.” </li></ul><ul><li>Well, let me in on a secret. The little guy with the blogs are now making some noise and blog tours are selling books. And, hey – if you’re an author that what you want, right? </li></ul><ul><li>Don’t get me wrong, media coverage is great if you can get it. But not everybody who will want to know about your book reads newspapers, and circulation within the entire industry continues to erode year after year. As for that TV talk show, even if you get your 15 minutes of fame on “Oprah,” the publicity is here today and gone tomorrow – unless you put in on Youtube. (Another PR secret). </li></ul><ul><li>We are in the era what we call the “citizen journalist.” Bloggers can “be the media” and are in a position to rapidly spread the word about your book. Google has changed the game for every body. Even media now look online for story ideas and to see what’s hot. </li></ul><ul><li>So by having a blog and getting mentioned in a blog will make you international – automatically by virtue of the internet. And your information will remain online for months and even years, waiting to be found by people who are searching for a book like yours. </li></ul>Bloggers and Blogging Can Create Publicity for Your Book
Here are the reasons why pitching to influential bloggers can bring you far more publicity than traditional media: Bloggers usually write about niche topics. Targeting your message like a laser saves you a lot of time. Pitch only bloggers whose audiences would be interested in your book. Unlike websites, blogs are updated frequently. Typically two to three times a week. The best bloggers – blog everyday. The more frequent you blog, the search engines will pick up your blogs and often give them a high position in google. This is called the organic search list. Four out of 10 journalists say they read blogs when looking for story ideas or researching their articles. In fact, many journalists are starting their own blogs. Here’s a secret: If you want to reach a journalist quickly and make friends with them – don’t send them an email – read they blogs and comment often. This will put you head and shoulders above all the other folks clamoring for their attention via email and voice mail. Bloggers like to connect with other writers - unlike journalists who like to “get the scoop.” So, bloggers frequently link to each other blog postings. So if one influential blogger writes about your product, other bloggers might link to it, thus creating viral publicity and hitting audiences you never knew existed. Why blogs are so powerful for publicity
Remember to ENGAGE! Social Media: The way to promote your blog
When you’re ready to publicize your book, you can start researching bloggers by using google.com. Just type a topic and put blog behinds it into the search box, hit Enter. It will return to you a list of blogs that include information about that topic. You can also go to Technorati.com search there. Once you’ve found a blog that looks like a good candidate for your pitch, spend some time reading it so you get a good feel for the type of things the blogger writes about and their style. Pay particular attention to whether the blogger refers to people who have emailed them to let them know about something. That’s a good indication the blogger is open to receiving a pitch. One of the very best ways to get a blogger’s attention before you pitch is to post a comment about a topic they discuss at their blog. I’ll sometimes post two or three comments within a week or two at a particular blog before pitching that blogger with my idea. Why? Because I want the blogger to recognize me when I pitch. I have a blog ( www.MinistryMarketingSolutionsblog.com ) and I pay close attention to everyone who posts comments there. It shows me they’re willing to become involved in the conversation, not just contact me when they want something. This is good relationship building. The point of all SOCIAL MEDIA tools: NETWORK, BUILD RELATIONSHIPS AND YOUR BRAND. Where to start your blog research
What not to say to bloggers It's best not to pitch information about your book as part of a comment or it will look too self-serving. It’s better to email the blogger, catch their attention and hope they write about you or your book. Don’t say things like “It would be nice if you mentioned this in your blog” or “Perhaps you might want to interview me for your blog.” Just tell them about whatever you want them to know, and let them decide if they want to include it as a blog item. Unless you’re doing a “special” blog tour.
Now, you’re ready to start contacting bloggers and you know how they blog and what they like. Contact them and tell them you’d like to do a blog tour with them and list all the other blogs you’re like to tour with too. Says it’s 10 to 14 bloggers during the week after Valentine’s Day. Give them some time (about 2 or 3 weeks out) and see if they would be interested in blogging about your book during that particular week. They can interview you (called an online interview) or do a podcast– but see www.blogtalkradio.com/chocolatepages . Or they can just post a review of some sort or write an article about the topic of your book and interview you for the story. But always offer your book to them FREE and even through in some extra books for their blog readers. Just to sweeten the pot. Bloggers are people that you want to be friends with for a long time. They’ll blog about you – and remember you’ll want to blog about them too. It works both ways! How to Set up a Blog Tour
Are you ready? Take the 11 question quiz at www.pamperryprcoach.com Make your PR stick – make it viral! So, visit My Blog and comment! http://www.ministrymarketingsolutionsblog.com
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