7 Social Media Strategies by Pam Perry, PR coach

7 Social Media Strategies for Success: How to Create Buzz for Your Book, Event or Business Pam Perry, PamPerryPR.com PR Coach & Social Media Strategist, pro blogger and internet radio host #prcoach February 26, 2011 1275 Kinnear Road, Columbus, OH, 43212

Where social media marketing fits in the bigger scheme of things
How to make your website/blog the hub of your online marketing efforts
How to use Facebook/Twitter/LinkedIn in an ethical manner
How to drive traffic to your sites & build a community of fans
How to establish credibility & position yourself as an expert
How to create strategic joint venture relationships using social media
How to get speaking gigs & build brand equity
Today’s Focus: 7 Steps to Success in Social Media

1. THE BIG PICTURE – YOUR WHY!
Clear brand identity
Clear cut goals
A Mindset to NETWOK
A Heart to Share
Courage, Curiosity and Cash
What you must have before you start a social media marketing campaign so you can garner success and not confusion!!

Clearly understand what your brand
Create top-notch content consistently that delivers the brand promise and adds value to your core audience
Craft messages and images to reflect your brand
Connect to every opportunity to promote and reinforce your message so you create mind-share and create a community of “raving fans” or a tribe
2. The Blog: The Hub of your Online Efforts

3. Be ethical. Be for REAL!
Facebook is really good for events, photos, videos, songs, links to media releases/newsletters, notes and contests!
Twitter is really good for relationship building (RT), Foursquare, posting links, books quotes, announcements, polls, tweet chats
Linkedin join groups, share events, post slide presentations, book recommendations, join in discussions, write recommendations & solicit some.

Quick tips to driving traffic to your site
Produce a video for Youtube
Distribute a SEO Press Release
Promote via email marketing (eblasts)
Do a post card mailer – with free gift offer
Host a contest on Twitter or Facebook
In social media updates, give away something at your site/blog
4. Getting Traffic. Build Buzz

5. Establish Credibility. Be seen as the EXPERT
Write Articles (Ezinearticles.com)
Write a book (ebook)
Produce a radio show or teleseminar series
Produce a web TV show
Become a columnist or a co-host on radio

There’s strength in numbers .
The right partnerships can help you reach your goals faster
Sharing help reduce costs
Learn how to ENGAGE and connect via your social networks!
Win-Win relationships is what social networking should be all about
6. Joint Ventures. Synergy Energy.

This Builds Brand Equity!
Tiffany Odutoye Founder and CEO, Talk Social Networking, LLC (a division of Virtual Partner)
7. Leverage to your online activities to secure offline opportunities
Speak
Train
Consult/Coach
Finally – you know you’re having success when you

www.PamPerryPR.com
Email:
[email_address]
Facebook:
http:// www.facebook.com/pamperryfanpage
Twitter:
http://www.twitter.com/pamperry #socialmediaswag
LinkedIn:
http:// www.linkedin.com/in/pamperryprcoach
Youtube:
http://www.youtube.com/pamperry1
Favorite Social Media Blogs:
http:// my.alltop.com/pamperry

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7 Social Media Strategies by Pam Perry, PR coach

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