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MarketingSherpa B2B Marketing Summit

by Interim VP of Marketing at Rackspace, the Open Cloud Company on Jul 01, 2010

  • 952 views

Case study in viral marketing for B2B companies. O'Neal shares viral video campaign she developed based on a simple, animated depiction of network traffic developed by one of her in-house engineers. ...

Case study in viral marketing for B2B companies. O'Neal shares viral video campaign she developed based on a simple, animated depiction of network traffic developed by one of her in-house engineers. After creating a microsite for the video piece, posting it to YouTube, and seeding a few key industry sites with mentions of the demonstration, she created a viral video phenomenon that delivered a 6330% return on investment and cost per qualified lead of just $16.

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MarketingSherpa B2B Marketing Summit MarketingSherpa B2B Marketing Summit Presentation Transcript