“ Connecting with Audiences through Patient Experience Video Sharing” PAMELA JOHNSTON Lahey Clinic Director of New Media @...
aka:   SHOW   Don’t Tell ! Using Video to Tell Your Stories
Because we're addicted to technology! Why Video? Why Now?
<ul><li>>30 minutes of video online daily </li></ul><ul><li>71% year-over-year growth </li></ul><ul><li>>2 billion unique ...
<ul><li>True fans love sharing the love </li></ul><ul><li>Videos permanently celebrate success </li></ul><ul><li>Real peop...
Case in Point: The  Beautiful  Becky
Inside Job:  Meet Your PCP
Dare to  Experiment
Facebook Contests and Giveaways Stuff We’ve Tried
“ Ask The Doc” More Stuff We’ve Tried
Topical News You Can Use Even More Stuff We’ve Tried
Concepts to Consider: <ul><li>Success Stories </li></ul><ul><li>Testimonials </li></ul><ul><li>Tours </li></ul><ul><li>Pat...
Getting Started <ul><li>Who are you trying to reach and why? </li></ul><ul><li>Select ideas that resonate with that audien...
<ul><li>Inexpensive </li></ul><ul><ul><li>Flipcam, video phone, HD digital camera </li></ul></ul><ul><li>High quality </li...
<ul><li>Share positive, strategic stories </li></ul><ul><li>Encourage customers to tell their own stories </li></ul><ul><l...
Thank You! PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
URLs for Videos Addicted to Technology :  http://www.youtube.com/watch?v=8P9gBq_ntus Dr. Mourtzinos on Bladder Control: ht...
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Show, Don’t Tell

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Show, Don’t Tell

  1. 1. “ Connecting with Audiences through Patient Experience Video Sharing” PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
  2. 2. aka: SHOW Don’t Tell ! Using Video to Tell Your Stories
  3. 3. Because we're addicted to technology! Why Video? Why Now?
  4. 4. <ul><li>>30 minutes of video online daily </li></ul><ul><li>71% year-over-year growth </li></ul><ul><li>>2 billion unique YouTube views daily </li></ul><ul><li>1 in 3 people regularly watch healthcare videos </li></ul><ul><li>Health videos = 6th most popular category </li></ul><ul><ul><li>Behind movies, news, humor, music & weather </li></ul></ul>People Love Watching Video Online
  5. 5. <ul><li>True fans love sharing the love </li></ul><ul><li>Videos permanently celebrate success </li></ul><ul><li>Real people are today’s best spokespeople </li></ul><ul><li>In a techie world few are camera shy </li></ul><ul><ul><li>Even when the story is embarrassing </li></ul></ul>People Love Starring in Video Online
  6. 6. Case in Point: The Beautiful Becky
  7. 7. Inside Job: Meet Your PCP
  8. 8. Dare to Experiment
  9. 9. Facebook Contests and Giveaways Stuff We’ve Tried
  10. 10. “ Ask The Doc” More Stuff We’ve Tried
  11. 11. Topical News You Can Use Even More Stuff We’ve Tried
  12. 12. Concepts to Consider: <ul><li>Success Stories </li></ul><ul><li>Testimonials </li></ul><ul><li>Tours </li></ul><ul><li>Patient Education </li></ul><ul><li>Promotions </li></ul><ul><li>Introductions </li></ul><ul><li>Topical Info </li></ul><ul><li>News you can use </li></ul><ul><li>Procedures </li></ul><ul><li>Events </li></ul>
  13. 13. Getting Started <ul><li>Who are you trying to reach and why? </li></ul><ul><li>Select ideas that resonate with that audience </li></ul><ul><li>Develop a strategy and editorial calendar </li></ul><ul><li>Ask for help and feedback </li></ul><ul><li>Produce, share and measure </li></ul><ul><li>Rinse and repeat </li></ul>
  14. 14. <ul><li>Inexpensive </li></ul><ul><ul><li>Flipcam, video phone, HD digital camera </li></ul></ul><ul><li>High quality </li></ul><ul><li>Light kit </li></ul><ul><li>Tripod </li></ul>Basic Equipment Rifa Lite Kit $650 Panasonic HPX5000 $10,000 Cannon VIXIA $300 Flipcam $175
  15. 15. <ul><li>Share positive, strategic stories </li></ul><ul><li>Encourage customers to tell their own stories </li></ul><ul><li>Create value, not commercials </li></ul><ul><li>Shoot something worth sharing </li></ul><ul><li>Practice, Create, Share & Learn </li></ul>Key Takeaways
  16. 16. Thank You! PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
  17. 17. URLs for Videos Addicted to Technology : http://www.youtube.com/watch?v=8P9gBq_ntus Dr. Mourtzinos on Bladder Control: http://www.youtube.com/watch?v=_aPyBTvJ7so&feature=youtu.be Becky on YouTube: http://www.youtube.com/watch?v=ISBJSjaME54&feature=youtu.be Becky on Lahey.org: http://www.lahey.org/About_Lahey/Patient_Stories/Becky_s_Story.aspx Meet Dr. Elizabeth Nilson: http://www.youtube.com/watch?v=MDntk1SRzw0&feature=youtu.be Meet Dr. Polly Fraga: http://www.youtube.com/watch?v=XhNjvvT7VrQ&feature=channel_video_title Unsedated Colonoscopy: http://www.youtube.com/watch?v=XhRy4HE64j0&feature=youtu.be Lahey’s New Info Desk: http://www.youtube.com/watch?v=H9sZp8b-4hg&feature=youtu.be Facebook Contest: http://www.youtube.com/watch?v=AVLAEmP-Ybw&feature=youtu.be Ask The Doc: http://www.youtube.com/watch?v=zAFsJH0JUws&feature=youtu.be Slip and Fall: http://www.youtube.com/watch?v=TqWJSmREnSk&feature=youtu.be Pink Glove Dance: http://www.youtube.com/watch?v=OEdVfyt-mLw&feature=youtu.be Lahey Clinic Cancer Walk: http:// www.youtube.com/watch?v =xf5QMNQ_qXM&feature= youtu.be
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