Your SlideShare is downloading. ×
0
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Show, Don’t Tell
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Show, Don’t Tell

738

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
738
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. “ Connecting with Audiences through Patient Experience Video Sharing” PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
  • 2. aka: SHOW Don’t Tell ! Using Video to Tell Your Stories
  • 3. Because we're addicted to technology! Why Video? Why Now?
  • 4.
    • >30 minutes of video online daily
    • 71% year-over-year growth
    • >2 billion unique YouTube views daily
    • 1 in 3 people regularly watch healthcare videos
    • Health videos = 6th most popular category
      • Behind movies, news, humor, music & weather
    People Love Watching Video Online
  • 5.
    • True fans love sharing the love
    • Videos permanently celebrate success
    • Real people are today’s best spokespeople
    • In a techie world few are camera shy
      • Even when the story is embarrassing
    People Love Starring in Video Online
  • 6. Case in Point: The Beautiful Becky
  • 7. Inside Job: Meet Your PCP
  • 8. Dare to Experiment
  • 9. Facebook Contests and Giveaways Stuff We’ve Tried
  • 10. “ Ask The Doc” More Stuff We’ve Tried
  • 11. Topical News You Can Use Even More Stuff We’ve Tried
  • 12. Concepts to Consider:
    • Success Stories
    • Testimonials
    • Tours
    • Patient Education
    • Promotions
    • Introductions
    • Topical Info
    • News you can use
    • Procedures
    • Events
  • 13. Getting Started
    • Who are you trying to reach and why?
    • Select ideas that resonate with that audience
    • Develop a strategy and editorial calendar
    • Ask for help and feedback
    • Produce, share and measure
    • Rinse and repeat
  • 14.
    • Inexpensive
      • Flipcam, video phone, HD digital camera
    • High quality
    • Light kit
    • Tripod
    Basic Equipment Rifa Lite Kit $650 Panasonic HPX5000 $10,000 Cannon VIXIA $300 Flipcam $175
  • 15.
    • Share positive, strategic stories
    • Encourage customers to tell their own stories
    • Create value, not commercials
    • Shoot something worth sharing
    • Practice, Create, Share & Learn
    Key Takeaways
  • 16. Thank You! PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
  • 17. URLs for Videos Addicted to Technology : http://www.youtube.com/watch?v=8P9gBq_ntus Dr. Mourtzinos on Bladder Control: http://www.youtube.com/watch?v=_aPyBTvJ7so&feature=youtu.be Becky on YouTube: http://www.youtube.com/watch?v=ISBJSjaME54&feature=youtu.be Becky on Lahey.org: http://www.lahey.org/About_Lahey/Patient_Stories/Becky_s_Story.aspx Meet Dr. Elizabeth Nilson: http://www.youtube.com/watch?v=MDntk1SRzw0&feature=youtu.be Meet Dr. Polly Fraga: http://www.youtube.com/watch?v=XhNjvvT7VrQ&feature=channel_video_title Unsedated Colonoscopy: http://www.youtube.com/watch?v=XhRy4HE64j0&feature=youtu.be Lahey’s New Info Desk: http://www.youtube.com/watch?v=H9sZp8b-4hg&feature=youtu.be Facebook Contest: http://www.youtube.com/watch?v=AVLAEmP-Ybw&feature=youtu.be Ask The Doc: http://www.youtube.com/watch?v=zAFsJH0JUws&feature=youtu.be Slip and Fall: http://www.youtube.com/watch?v=TqWJSmREnSk&feature=youtu.be Pink Glove Dance: http://www.youtube.com/watch?v=OEdVfyt-mLw&feature=youtu.be Lahey Clinic Cancer Walk: http:// www.youtube.com/watch?v =xf5QMNQ_qXM&feature= youtu.be

×