Enough to get you started on Twitter. If you have any questions, please feel free to DM or @me with a question at @RobertMoseley
Presentation can be downloaded from my Linked In profile via SlideShare application http://www.linkedin.com/in/bobmoseley
Or you can email me with questions at [email_address]
Additional Info and Backup
Design is where you can add your fancy background by creating a .jpeg and uploading..
You can pay people to do this for you
Or you can choose any of the designs to the right.
Ellie gives us some great links for custom backgrounds : http://delicious.com/ellieeille/twitter+backgrounds
These are all examples of Twitter notices. Some people following me, some people DMing me, some people @replying to me.
The Power of @Replies
In the time I have been creating this .PPT, I asked for some advice on Twitter. Using @ reply, here are some answers I received:
DM – Direct Mail
Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.
What a DM looks like
"Everyone" lets you see – well - everyone on the Twitter Network. Not just those following you or those you are following. This is also a good place to start following people. Then NEVER, I repeat never go back again!!!!
I have NO idea who these people are….
What is Twitter?
Concept Created in 2006 by Obvious Corp.
4-5 Million users as of Nov. 2008.
$57 million in secured funding.
Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
Twitter Basics @ Reply Direct Message or DM
Twitter as a Candidate Sourcing Tool
Powerful Keyword Search Tool
Search by Location or Key Words
Twitter as a Career Service Tool
Campus Recruiting Updates & Events
Conference Live Tweeting
Links to career content
Links to student profiles & blogs
Add a picture.
Join the conversation daily & Engage.
Follow those that interest you.
Don’t be afraid to make mistakes.
Execute your Twitter Marketing Plan.
Develop offline relationships.
Twit Tips Blog: twittip.com
Chris Brogan Marketing Blog
Slide Share (keyword search: Twitter)
A utility to update your status to your connections
Each message is limited to 140 characters, the length of SMS
The action of posting a Twitter message is called “tweet”
You can follow people
Follow is one way: follower sees updates from the followed
If you are interesting enough, one you follow might follow you back
Updates from you and all those you follow are updated to your own homepage
“Follow” has been standardized
@person the message
The “person” account receives your message in a differentiated format from regular updates
@person automatically becomes a hyperlink for people to explore
Bingo! The famous private message
There are bunches of cool plugins that make your Twitter experience cooler
Direct messages are only visible to recipient
Protect all updates: only approved followers can see your updates
Max no. of connections
Power users might have a better cap
BUT TWITTER IS MORE THAN THAT
Blog with micro-entries
An interesting thought flashes on your mind, tweet it, get back to your business
Think Twitter, think Mobile
Super fast & simple, highly compatible with Mobile use
Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future.
Faster than blogs
Faster than mainstream reporters
The Mumbai attack in late 2008
http:// ninhnv.com/breakingnews /
Service / Product Promotions
Wow, another channel to promote your services / products
Service / Product Branding
Extend your influence on the industry
Meet, talk to, discuss with, empathize with, recruit Geeks
Get feedbacks on your services, products, strategies
Ask a question, receive answers
Follow breaking news, trends, interesting stuffs
Track keywords, search keywords
Use tools (see Bibliograph)
Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen?
With Twitter, the problem is solved
Twitter is one of the best examples of why we want to rethink:
Business objectives / KPI
Twitter was meant for people to update statuses
And it is most known as a micro-blogging platform
YouTube has always meant to be a user-generated video-sharing site
And it has become a hosting site
Original contents: TV shows, music shows, Governmental updates
Songs with audio and beautiful pictures
If it allows uploading other file formats (zip, rar, doc, xls), I bet users will
Long-term vision for a particular website don’t always work, even for most successful ones