Twitter101forjobsearchersrjm 124517690932 Phpapp02
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Twitter101forjobsearchersrjm 124517690932 Phpapp02

on

  • 903 views

Information on how to use Twitter in job searches.

Information on how to use Twitter in job searches.

Statistics

Views

Total Views
903
Views on SlideShare
902
Embed Views
1

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 36% of Twitter users are 45-54 years old 30% of Twitter users are 25-34 years old According to Nielsen.com Twitter is fastest growing site and has had growth of 1382%. And in second, FaceBook has 228% growth.
  • Retweeting

Twitter101forjobsearchersrjm 124517690932 Phpapp02 Presentation Transcript

  • 1. Twitter 101 for Job Searchers A Crash Course in Twitter Bob Moseley www.twitter.com/RobertMoseley @RobertMoseley
  • 2. What is Twitter?
    • A micro-blogging community where members post answers to a question, “What are you doing?” in 140 characters or less.
    • Explosive Growth
    • Source for information, marketing, networking, recruiting & business
  • 3. Getting Started
    • Open a Twitter Account at www.twitter.com
    • Takes 10 Minutes
  • 4. Tweet Network Specialized "design" page
  • 5. Time to Twitter
    • First you'll want to set up your profile.
    • To do that, you'll go to "settings" (not profile)
  • 6. Account
    • Use your real name
    • Create a user name symbolic of you or your business (Unlike LinkedIn, you CAN have more than one profile)
    • Use a valid email address (you can always create one in gmail or hotmail just for twitter if you are worried about spam)
    • If you have a website, make sure you put your URL in here. (It should help your Google ranking.)
    • Great time to define yourself in 160 characters or less for your BIO
    • Be honest about your location.
    • Use English if you know enough of it.
    • I suggest NOT protecting your updates. If you do it will be hard to grow your network. Many people won't bother taking the extra step to follow you.
    • Don't forget to hit SAVE
  • 7. Passwords
    • Choose a unique password. There are a lot of secondary apps (like Tweetdeck) that will ask for your username and password. Don't use the one you use for everything else.
  • 8. Devices
    • This feature proves your obsession.
    • You can have all messages go to your cell, no messages go to your cell, or just DM (direct message) go to your cell.
    • You can also specify WHEN you want to get messages.
  • 9. Notices
    • More addictions.
    • These are all options to have Twitter send you emails.
    • I don’t have any but it’s up to you.
  • 10. Pictures
    • Keep thinking about branding.
    • Headshot is best
    • Many folks use avatars.
    • If you are representing your business use a logo.
  • 11. Now you are ready to dive in!
    • Start following people, target companies and job posting users
    • Start Tweeting (be relevant and give of yourself – or ask questions)
    • ReTweet information you think followers would appreciate.
    • Build your Network
  • 12. Following
    • You can search people by name to start following.
    • Look to see who they follow and follow those that are interesting.
    • Source for recruiters and job posters is later in the presentation
    • Follow those that follow you if you see value or common interest areas. Many will be mass networkers.
  • 13. Brands on Twitter (Follow your Targets)
  • 14. Following
    • To do that, write a Tweet with their user names using the @ sign in front of their names.
  • 15. Following
    • Then double click on the user, and Twitter will take you to their profile. The just hit "follow".
  • 16. Unfollow
    • You can always block or unfollow Tweople who do not live up to your expectation 
  • 17. Favorites
    • Favorites is a neat little tool that allows you to "star" your favorite tweets that Twitter will keep in one place for you.
  • 18. @Replies or @Name
    • @Replies or @Name is a way of grabbing someone's attention on Twitter.
    • Any time there is a "@" sign before your name, Twitter will let you know.
    • This is PUBLIC , so keep that in mind.
    • Want to start a conversation without your whole network being dragged into it, use DM (direct Mail) (Only works if they are following you)
  • 19. DM – Direct Mail
    • Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.
  • 20. # (Hash) Tags
    • Used as a way to filter / find content for group conversation
    • I.E. #job – to follow what people are saying about jobs right now
    • All you do is include “#” + “letters” in your tweet and it becomes instantly searchable
    • People use # tags for topics – I.e. #career, #followfriday and #sales
  • 21. Download Tweetdeck http://tweetdeck.com/ie6/
    • Tweetdeck is a free application that allows you to create "groups" for your Twitter Network.
    • Unlike Twitter, it's search function works.
    • It will allow you to create Tiny URL's right from the app screen plus much much more.
  • 22. Tweet deck for your desktop
  • 23. Key Job Search Twitter Sites
    • Follow me @RobertMoseley and see who I follow. 90% are recruiters or job posters
    • Go to www.tweetmyjobs.com and set up a search agent. Receive email notices.
    • List of 1000 Recruiters on Twitter http://booleanstrings.ning.com/forum/topics/1000-recruiters-on-twitter
    • List of job search accounts on Twitter http://mashable.com/2009/03/13/twitter-jobs/
  • 24. Other Useful Twitter Sites
    • Twitdom is a database of Twitter applications. www.twitdom.com
    • Search that combines Google and Twitter http://twootles.com/
    • Hashtag listing http://hashtags.org/#
    • Post your resume for reference in Tweets http://twtjobs.com/ mine is http://twtjobs.com/0o93l9
    • Twitter Business Card at http://twtbizcard.com/ mine at http://twtbizcard.com/RobertMoseley
    • 100 Twitter Tools http://www.sociableblog.com/2009/03/18/100-twitter-tools-to-help-you-achieve-all-your-goals/
    • Hundreds more for your requirements
  • 25. Go Forth and Tweet
    • Enough to get you started on Twitter. If you have any questions, please feel free to DM or @me with a question at @RobertMoseley
    • Presentation can be downloaded from my Linked In profile via SlideShare application http://www.linkedin.com/in/bobmoseley
    • Or you can email me with questions at [email_address]
  • 26. Additional Info and Backup
  • 27. Design
    • Design is where you can add your fancy background by creating a .jpeg and uploading..
    • You can pay people to do this for you
    • Or you can choose any of the designs to the right.
  • 28. @Ellieeeille Rocks
    • Ellie gives us some great links for custom backgrounds : http://delicious.com/ellieeille/twitter+backgrounds
  • 29. Notices
    • These are all examples of Twitter notices. Some people following me, some people DMing me, some people @replying to me.
  • 30. The Power of @Replies
    • In the time I have been creating this .PPT, I asked for some advice on Twitter. Using @ reply, here are some answers I received:
  • 31. DM – Direct Mail
    • Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.
  • 32. What a DM looks like
  • 33. Everyone
    • "Everyone" lets you see – well - everyone on the Twitter Network. Not just those following you or those you are following. This is also a good place to start following people. Then NEVER, I repeat never go back again!!!!
    I have NO idea who these people are….
  • 34. What is Twitter?
    • Concept Created in 2006 by Obvious Corp.
    • Called Twttr.
    • 4-5 Million users as of Nov. 2008.
    • $57 million in secured funding.
  • 35. Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
  • 36. Twitter Basics @ Reply Direct Message or DM
  • 37. Twitter as a Candidate Sourcing Tool
      • Job Openings
      • Powerful Keyword Search Tool
      • Search by Location or Key Words
  • 38. Twitter as a Career Service Tool
    • Campus Recruiting Updates & Events
    • Conference Live Tweeting
    • Links to career content
    • Links to student profiles & blogs
  • 39. Now What?
    • Add a picture.
    • Join the conversation daily & Engage.
    • Follow those that interest you.
    • Don’t be afraid to make mistakes.
    • Execute your Twitter Marketing Plan.
    • Develop offline relationships.
    • Non-business tweets.
  • 40. Recruiting Resources
    • Tweetmyjobs.com
    • Tweetajob.com
    • Twitter.grader.com
    • Splits.org
  • 41. Twitter Applications
    • Twitter Search
    • Tweet Later
    • Tweet Deck
    • Tweetvisor
    • Tiny URL
  • 42. Resources
    • Twit Tips Blog: twittip.com
    • Chris Brogan Marketing Blog
    • Recruitingblogs.com
    • Ere.net
    • Slide Share (keyword search: Twitter)
  • 43. Basic
    • http:// twitter.com
    • A utility to update your status to your connections
    • Each message is limited to 140 characters, the length of SMS
    • The action of posting a Twitter message is called “tweet”
  • 44. Connection
    • You can follow people
    • Follow is one way: follower sees updates from the followed
    • If you are interesting enough, one you follow might follow you back
    • Updates from you and all those you follow are updated to your own homepage
    • “Follow” has been standardized
  • 45. Syntax
    • @person the message
    • The “person” account receives your message in a differentiated format from regular updates
    • @person automatically becomes a hyperlink for people to explore
  • 46. Direct Message
    • Bingo! The famous private message
  • 47. Plugins
    • There are bunches of cool plugins that make your Twitter experience cooler
  • 48. Privacy
    • Direct messages are only visible to recipient
    • Protect all updates: only approved followers can see your updates
  • 49. Max no. of connections
    • 2000
    • Power users might have a better cap
  • 50. BUT TWITTER IS MORE THAN THAT
  • 51. Micro-blogging
    • Blog with micro-entries
    • Extremely quick
    • An interesting thought flashes on your mind, tweet it, get back to your business
    • Ultra quick
  • 52. Think Twitter, think Mobile
    • Super fast & simple, highly compatible with Mobile use
    • Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future.
  • 53. Social Journalism
    • 140-character updates!!!
    • Faster than blogs
    • Faster than mainstream reporters
    • The Mumbai attack in late 2008
    • http:// ninhnv.com/breakingnews /
  • 54. Service / Product Promotions
    • Wow, another channel to promote your services / products
  • 55. Branding
    • Corporate Branding
    • Service / Product Branding
    • Personal Branding
      • Extend your influence on the industry
  • 56. Networking
    • Meet, talk to, discuss with, empathize with, recruit Geeks
  • 57. Communications
    • Get feedbacks on your services, products, strategies
    • Small talks
    • Ask a question, receive answers
  • 58. Information Mining
    • Follow breaking news, trends, interesting stuffs
    • Track keywords, search keywords
    • Track geotarget
    • Use tools (see Bibliograph)
  • 59. Trivial
    • Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen?
    • With Twitter, the problem is solved
  • 60.
    • Twitter is one of the best examples of why we want to rethink:
      • The web
      • Vision
      • Business objectives / KPI
      • Our clients
      • Ourselves
  • 61.
    • Twitter was meant for people to update statuses
      • And it is most known as a micro-blogging platform
    • YouTube has always meant to be a user-generated video-sharing site
      • And it has become a hosting site
      • Original contents: TV shows, music shows, Governmental updates
      • Songs with audio and beautiful pictures
      • If it allows uploading other file formats (zip, rar, doc, xls), I bet users will
  • 62.
    • Long-term vision for a particular website don’t always work, even for most successful ones
    • Adapt, change, satisfy users