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Twitter101forjobsearchersrjm 124517690932 Phpapp02

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Information on how to use Twitter in job searches.

Information on how to use Twitter in job searches.

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  • 36% of Twitter users are 45-54 years old 30% of Twitter users are 25-34 years old According to Nielsen.com Twitter is fastest growing site and has had growth of 1382%. And in second, FaceBook has 228% growth.
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Twitter101forjobsearchersrjm 124517690932 Phpapp02 Twitter101forjobsearchersrjm 124517690932 Phpapp02 Presentation Transcript

  • Twitter 101 for Job Searchers A Crash Course in Twitter Bob Moseley www.twitter.com/RobertMoseley @RobertMoseley
  • What is Twitter?
    • A micro-blogging community where members post answers to a question, “What are you doing?” in 140 characters or less.
    • Explosive Growth
    • Source for information, marketing, networking, recruiting & business
  • Getting Started
    • Open a Twitter Account at www.twitter.com
    • Takes 10 Minutes
  • Tweet Network Specialized "design" page
  • Time to Twitter
    • First you'll want to set up your profile.
    • To do that, you'll go to "settings" (not profile)
  • Account
    • Use your real name
    • Create a user name symbolic of you or your business (Unlike LinkedIn, you CAN have more than one profile)
    • Use a valid email address (you can always create one in gmail or hotmail just for twitter if you are worried about spam)
    • If you have a website, make sure you put your URL in here. (It should help your Google ranking.)
    • Great time to define yourself in 160 characters or less for your BIO
    • Be honest about your location.
    • Use English if you know enough of it.
    • I suggest NOT protecting your updates. If you do it will be hard to grow your network. Many people won't bother taking the extra step to follow you.
    • Don't forget to hit SAVE
  • Passwords
    • Choose a unique password. There are a lot of secondary apps (like Tweetdeck) that will ask for your username and password. Don't use the one you use for everything else.
  • Devices
    • This feature proves your obsession.
    • You can have all messages go to your cell, no messages go to your cell, or just DM (direct message) go to your cell.
    • You can also specify WHEN you want to get messages.
  • Notices
    • More addictions.
    • These are all options to have Twitter send you emails.
    • I don’t have any but it’s up to you.
  • Pictures
    • Keep thinking about branding.
    • Headshot is best
    • Many folks use avatars.
    • If you are representing your business use a logo.
  • Now you are ready to dive in!
    • Start following people, target companies and job posting users
    • Start Tweeting (be relevant and give of yourself – or ask questions)
    • ReTweet information you think followers would appreciate.
    • Build your Network
  • Following
    • You can search people by name to start following.
    • Look to see who they follow and follow those that are interesting.
    • Source for recruiters and job posters is later in the presentation
    • Follow those that follow you if you see value or common interest areas. Many will be mass networkers.
  • Brands on Twitter (Follow your Targets)
  • Following
    • To do that, write a Tweet with their user names using the @ sign in front of their names.
  • Following
    • Then double click on the user, and Twitter will take you to their profile. The just hit "follow".
  • Unfollow
    • You can always block or unfollow Tweople who do not live up to your expectation 
  • Favorites
    • Favorites is a neat little tool that allows you to "star" your favorite tweets that Twitter will keep in one place for you.
  • @Replies or @Name
    • @Replies or @Name is a way of grabbing someone's attention on Twitter.
    • Any time there is a "@" sign before your name, Twitter will let you know.
    • This is PUBLIC , so keep that in mind.
    • Want to start a conversation without your whole network being dragged into it, use DM (direct Mail) (Only works if they are following you)
  • DM – Direct Mail
    • Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.
  • # (Hash) Tags
    • Used as a way to filter / find content for group conversation
    • I.E. #job – to follow what people are saying about jobs right now
    • All you do is include “#” + “letters” in your tweet and it becomes instantly searchable
    • People use # tags for topics – I.e. #career, #followfriday and #sales
  • Download Tweetdeck http://tweetdeck.com/ie6/
    • Tweetdeck is a free application that allows you to create "groups" for your Twitter Network.
    • Unlike Twitter, it's search function works.
    • It will allow you to create Tiny URL's right from the app screen plus much much more.
  • Tweet deck for your desktop
  • Key Job Search Twitter Sites
    • Follow me @RobertMoseley and see who I follow. 90% are recruiters or job posters
    • Go to www.tweetmyjobs.com and set up a search agent. Receive email notices.
    • List of 1000 Recruiters on Twitter http://booleanstrings.ning.com/forum/topics/1000-recruiters-on-twitter
    • List of job search accounts on Twitter http://mashable.com/2009/03/13/twitter-jobs/
  • Other Useful Twitter Sites
    • Twitdom is a database of Twitter applications. www.twitdom.com
    • Search that combines Google and Twitter http://twootles.com/
    • Hashtag listing http://hashtags.org/#
    • Post your resume for reference in Tweets http://twtjobs.com/ mine is http://twtjobs.com/0o93l9
    • Twitter Business Card at http://twtbizcard.com/ mine at http://twtbizcard.com/RobertMoseley
    • 100 Twitter Tools http://www.sociableblog.com/2009/03/18/100-twitter-tools-to-help-you-achieve-all-your-goals/
    • Hundreds more for your requirements
  • Go Forth and Tweet
    • Enough to get you started on Twitter. If you have any questions, please feel free to DM or @me with a question at @RobertMoseley
    • Presentation can be downloaded from my Linked In profile via SlideShare application http://www.linkedin.com/in/bobmoseley
    • Or you can email me with questions at [email_address]
  • Additional Info and Backup
  • Design
    • Design is where you can add your fancy background by creating a .jpeg and uploading..
    • You can pay people to do this for you
    • Or you can choose any of the designs to the right.
  • @Ellieeeille Rocks
    • Ellie gives us some great links for custom backgrounds : http://delicious.com/ellieeille/twitter+backgrounds
  • Notices
    • These are all examples of Twitter notices. Some people following me, some people DMing me, some people @replying to me.
  • The Power of @Replies
    • In the time I have been creating this .PPT, I asked for some advice on Twitter. Using @ reply, here are some answers I received:
  • DM – Direct Mail
    • Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.
  • What a DM looks like
  • Everyone
    • "Everyone" lets you see – well - everyone on the Twitter Network. Not just those following you or those you are following. This is also a good place to start following people. Then NEVER, I repeat never go back again!!!!
    I have NO idea who these people are….
  • What is Twitter?
    • Concept Created in 2006 by Obvious Corp.
    • Called Twttr.
    • 4-5 Million users as of Nov. 2008.
    • $57 million in secured funding.
  • Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
  • Twitter Basics @ Reply Direct Message or DM
  • Twitter as a Candidate Sourcing Tool
      • Job Openings
      • Powerful Keyword Search Tool
      • Search by Location or Key Words
  • Twitter as a Career Service Tool
    • Campus Recruiting Updates & Events
    • Conference Live Tweeting
    • Links to career content
    • Links to student profiles & blogs
  • Now What?
    • Add a picture.
    • Join the conversation daily & Engage.
    • Follow those that interest you.
    • Don’t be afraid to make mistakes.
    • Execute your Twitter Marketing Plan.
    • Develop offline relationships.
    • Non-business tweets.
  • Recruiting Resources
    • Tweetmyjobs.com
    • Tweetajob.com
    • Twitter.grader.com
    • Splits.org
  • Twitter Applications
    • Twitter Search
    • Tweet Later
    • Tweet Deck
    • Tweetvisor
    • Tiny URL
  • Resources
    • Twit Tips Blog: twittip.com
    • Chris Brogan Marketing Blog
    • Recruitingblogs.com
    • Ere.net
    • Slide Share (keyword search: Twitter)
  • Basic
    • http:// twitter.com
    • A utility to update your status to your connections
    • Each message is limited to 140 characters, the length of SMS
    • The action of posting a Twitter message is called “tweet”
  • Connection
    • You can follow people
    • Follow is one way: follower sees updates from the followed
    • If you are interesting enough, one you follow might follow you back
    • Updates from you and all those you follow are updated to your own homepage
    • “Follow” has been standardized
  • Syntax
    • @person the message
    • The “person” account receives your message in a differentiated format from regular updates
    • @person automatically becomes a hyperlink for people to explore
  • Direct Message
    • Bingo! The famous private message
  • Plugins
    • There are bunches of cool plugins that make your Twitter experience cooler
  • Privacy
    • Direct messages are only visible to recipient
    • Protect all updates: only approved followers can see your updates
  • Max no. of connections
    • 2000
    • Power users might have a better cap
  • BUT TWITTER IS MORE THAN THAT
  • Micro-blogging
    • Blog with micro-entries
    • Extremely quick
    • An interesting thought flashes on your mind, tweet it, get back to your business
    • Ultra quick
  • Think Twitter, think Mobile
    • Super fast & simple, highly compatible with Mobile use
    • Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future.
  • Social Journalism
    • 140-character updates!!!
    • Faster than blogs
    • Faster than mainstream reporters
    • The Mumbai attack in late 2008
    • http:// ninhnv.com/breakingnews /
  • Service / Product Promotions
    • Wow, another channel to promote your services / products
  • Branding
    • Corporate Branding
    • Service / Product Branding
    • Personal Branding
      • Extend your influence on the industry
  • Networking
    • Meet, talk to, discuss with, empathize with, recruit Geeks
  • Communications
    • Get feedbacks on your services, products, strategies
    • Small talks
    • Ask a question, receive answers
  • Information Mining
    • Follow breaking news, trends, interesting stuffs
    • Track keywords, search keywords
    • Track geotarget
    • Use tools (see Bibliograph)
  • Trivial
    • Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen?
    • With Twitter, the problem is solved
    • Twitter is one of the best examples of why we want to rethink:
      • The web
      • Vision
      • Business objectives / KPI
      • Our clients
      • Ourselves
    • Twitter was meant for people to update statuses
      • And it is most known as a micro-blogging platform
    • YouTube has always meant to be a user-generated video-sharing site
      • And it has become a hosting site
      • Original contents: TV shows, music shows, Governmental updates
      • Songs with audio and beautiful pictures
      • If it allows uploading other file formats (zip, rar, doc, xls), I bet users will
    • Long-term vision for a particular website don’t always work, even for most successful ones
    • Adapt, change, satisfy users