Twitter 101 for Job Searchers A Crash Course in Twitter Bob Moseley www.twitter.com/RobertMoseley @RobertMoseley
What is Twitter? <ul><li>A micro-blogging community where members post answers to a question, “What are you doing?” in 140...
Getting Started <ul><li>Open a Twitter Account at  www.twitter.com </li></ul><ul><li>Takes 10 Minutes </li></ul>
Tweet Network Specialized &quot;design&quot; page
Time to Twitter <ul><li>First you'll want to set up your profile. </li></ul><ul><li>To do that, you'll go to &quot;setting...
Account <ul><li>Use your real name </li></ul><ul><li>Create a user name symbolic of you or your business (Unlike LinkedIn,...
Passwords <ul><li>Choose a unique password.  There are a lot of secondary apps (like Tweetdeck) that will ask for your use...
Devices <ul><li>This feature proves your obsession. </li></ul><ul><li>You can have  all  messages go to your cell,  no  me...
Notices <ul><li>More addictions. </li></ul><ul><li>These are all options to have Twitter send you emails. </li></ul><ul><l...
Pictures <ul><li>Keep thinking about branding. </li></ul><ul><li>Headshot is best </li></ul><ul><li>Many folks use avatars...
Now you are ready to dive in! <ul><li>Start following people, target companies and job posting users </li></ul><ul><li>Sta...
Following <ul><li>You can search people by name to start following. </li></ul><ul><li>Look to see who they follow and foll...
Brands on Twitter (Follow your Targets)
Following <ul><li>To do that, write a Tweet with their user names using the @ sign in front of their names.  </li></ul>
Following <ul><li>Then double click on the user, and Twitter will take you to their profile.  The just hit &quot;follow&qu...
Unfollow <ul><li>You can always block or unfollow Tweople who do not live up to your expectation   </li></ul>
Favorites <ul><li>Favorites is a neat little tool that allows you to &quot;star&quot; your favorite tweets that Twitter wi...
@Replies or @Name <ul><li>@Replies or @Name is a way of grabbing someone's attention on Twitter. </li></ul><ul><li>Any tim...
DM – Direct Mail <ul><li>Direct Mail allows you to privately converse with another user without giving away your email add...
# (Hash) Tags <ul><li>Used as a way to filter / find content for group conversation </li></ul><ul><li>I.E. #job – to follo...
Download Tweetdeck http://tweetdeck.com/ie6/ <ul><li>Tweetdeck is a free application that allows you to create &quot;group...
Tweet deck for your desktop
Key Job Search Twitter Sites <ul><li>Follow me @RobertMoseley and see who I follow.  90% are recruiters or job posters </l...
Other Useful Twitter Sites <ul><li>Twitdom is a database of Twitter applications.  www.twitdom.com </li></ul><ul><li>Searc...
Go Forth and Tweet <ul><li>Enough to get you started on Twitter.  If you have any questions, please feel free to DM or @me...
Additional Info and Backup
Design <ul><li>Design is where you can add your fancy background by creating a .jpeg and uploading..  </li></ul><ul><li>Yo...
@Ellieeeille Rocks <ul><li>Ellie gives us some great links for custom  backgrounds :  http://delicious.com/ellieeille/twit...
Notices <ul><li>These are all examples of Twitter notices.  Some people following me, some people DMing me, some people @r...
The Power of @Replies <ul><li>In the time I have been creating this .PPT, I asked for some advice on Twitter.  Using @ rep...
DM – Direct Mail <ul><li>Direct Mail allows you to privately converse with another user without giving away your email add...
What a DM looks like
Everyone <ul><li>&quot;Everyone&quot; lets you see – well - everyone on the Twitter Network.  Not just those following you...
What is Twitter? <ul><li>Concept Created in 2006 by Obvious Corp. </li></ul><ul><li>Called Twttr.  </li></ul><ul><li>4-5 M...
Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
Twitter Basics @ Reply Direct Message or DM
Twitter as a Candidate Sourcing Tool <ul><ul><li>Job Openings </li></ul></ul><ul><ul><li>Powerful Keyword Search Tool </li...
Twitter as a Career Service Tool <ul><li>Campus Recruiting Updates & Events </li></ul><ul><li>Conference Live Tweeting </l...
Now What? <ul><li>Add a picture.  </li></ul><ul><li>Join the conversation daily & Engage.  </li></ul><ul><li>Follow those ...
Recruiting Resources <ul><li>Tweetmyjobs.com </li></ul><ul><li>Tweetajob.com </li></ul><ul><li>Twitter.grader.com </li></u...
Twitter Applications <ul><li>Twitter Search </li></ul><ul><li>Tweet Later </li></ul><ul><li>Tweet Deck </li></ul><ul><li>T...
Resources <ul><li>Twit Tips Blog:  twittip.com  </li></ul><ul><li>Chris Brogan Marketing Blog </li></ul><ul><li>Recruiting...
Basic <ul><li>http:// twitter.com </li></ul><ul><li>A utility to update your status to your connections </li></ul><ul><li>...
Connection <ul><li>You can follow people </li></ul><ul><li>Follow is one way: follower sees updates from the followed </li...
Syntax <ul><li>@person the message </li></ul><ul><li>The “person” account receives your message in a differentiated format...
Direct Message <ul><li>Bingo! The famous private message </li></ul>
Plugins <ul><li>There are bunches of cool plugins that make your Twitter experience cooler </li></ul>
Privacy <ul><li>Direct messages are only visible to recipient </li></ul><ul><li>Protect all updates: only approved followe...
Max no. of connections <ul><li>2000 </li></ul><ul><li>Power users might have a better cap </li></ul>
BUT TWITTER IS MORE THAN THAT
Micro-blogging <ul><li>Blog with micro-entries </li></ul><ul><li>Extremely quick </li></ul><ul><li>An interesting thought ...
Think Twitter, think Mobile <ul><li>Super fast & simple, highly compatible with Mobile use </li></ul><ul><li>Mobile is the...
Social Journalism <ul><li>140-character updates!!! </li></ul><ul><li>Faster than blogs </li></ul><ul><li>Faster than mains...
Service / Product Promotions <ul><li>Wow, another channel to promote your services / products </li></ul>
Branding <ul><li>Corporate Branding </li></ul><ul><li>Service / Product Branding </li></ul><ul><li>Personal Branding </li>...
Networking <ul><li>Meet, talk to, discuss with, empathize with, recruit Geeks </li></ul>
Communications <ul><li>Get feedbacks on your services, products, strategies </li></ul><ul><li>Small talks </li></ul><ul><l...
Information Mining <ul><li>Follow breaking news, trends, interesting stuffs </li></ul><ul><li>Track keywords, search keywo...
Trivial <ul><li>Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger scre...
<ul><li>Twitter is one of the best examples of why we want to rethink: </li></ul><ul><ul><li>The web </li></ul></ul><ul><u...
<ul><li>Twitter was meant for people to update statuses </li></ul><ul><ul><li>And it is most known as a micro-blogging pla...
<ul><li>Long-term vision for a particular website don’t always work, even for most successful ones </li></ul><ul><li>Adapt...
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Twitter101forjobsearchersrjm 124517690932 Phpapp02

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Information on how to use Twitter in job searches.

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  • 36% of Twitter users are 45-54 years old 30% of Twitter users are 25-34 years old According to Nielsen.com Twitter is fastest growing site and has had growth of 1382%. And in second, FaceBook has 228% growth.
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  • Twitter101forjobsearchersrjm 124517690932 Phpapp02

    1. 1. Twitter 101 for Job Searchers A Crash Course in Twitter Bob Moseley www.twitter.com/RobertMoseley @RobertMoseley
    2. 2. What is Twitter? <ul><li>A micro-blogging community where members post answers to a question, “What are you doing?” in 140 characters or less. </li></ul><ul><li>Explosive Growth </li></ul><ul><li>Source for information, marketing, networking, recruiting & business </li></ul>
    3. 3. Getting Started <ul><li>Open a Twitter Account at www.twitter.com </li></ul><ul><li>Takes 10 Minutes </li></ul>
    4. 4. Tweet Network Specialized &quot;design&quot; page
    5. 5. Time to Twitter <ul><li>First you'll want to set up your profile. </li></ul><ul><li>To do that, you'll go to &quot;settings&quot; (not profile) </li></ul>
    6. 6. Account <ul><li>Use your real name </li></ul><ul><li>Create a user name symbolic of you or your business (Unlike LinkedIn, you CAN have more than one profile) </li></ul><ul><li>Use a valid email address (you can always create one in gmail or hotmail just for twitter if you are worried about spam) </li></ul><ul><li>If you have a website, make sure you put your URL in here. (It should help your Google ranking.) </li></ul><ul><li>Great time to define yourself in 160 characters or less for your BIO </li></ul><ul><li>Be honest about your location. </li></ul><ul><li>Use English if you know enough of it. </li></ul><ul><li>I suggest NOT protecting your updates. If you do it will be hard to grow your network. Many people won't bother taking the extra step to follow you. </li></ul><ul><li>Don't forget to hit SAVE </li></ul>
    7. 7. Passwords <ul><li>Choose a unique password. There are a lot of secondary apps (like Tweetdeck) that will ask for your username and password. Don't use the one you use for everything else. </li></ul>
    8. 8. Devices <ul><li>This feature proves your obsession. </li></ul><ul><li>You can have all messages go to your cell, no messages go to your cell, or just DM (direct message) go to your cell. </li></ul><ul><li>You can also specify WHEN you want to get messages. </li></ul>
    9. 9. Notices <ul><li>More addictions. </li></ul><ul><li>These are all options to have Twitter send you emails. </li></ul><ul><li>I don’t have any but it’s up to you. </li></ul>
    10. 10. Pictures <ul><li>Keep thinking about branding. </li></ul><ul><li>Headshot is best </li></ul><ul><li>Many folks use avatars. </li></ul><ul><li>If you are representing your business use a logo. </li></ul>
    11. 11. Now you are ready to dive in! <ul><li>Start following people, target companies and job posting users </li></ul><ul><li>Start Tweeting (be relevant and give of yourself – or ask questions) </li></ul><ul><li>ReTweet information you think followers would appreciate. </li></ul><ul><li>Build your Network </li></ul>
    12. 12. Following <ul><li>You can search people by name to start following. </li></ul><ul><li>Look to see who they follow and follow those that are interesting. </li></ul><ul><li>Source for recruiters and job posters is later in the presentation </li></ul><ul><li>Follow those that follow you if you see value or common interest areas. Many will be mass networkers. </li></ul>
    13. 13. Brands on Twitter (Follow your Targets)
    14. 14. Following <ul><li>To do that, write a Tweet with their user names using the @ sign in front of their names. </li></ul>
    15. 15. Following <ul><li>Then double click on the user, and Twitter will take you to their profile. The just hit &quot;follow&quot;. </li></ul>
    16. 16. Unfollow <ul><li>You can always block or unfollow Tweople who do not live up to your expectation  </li></ul>
    17. 17. Favorites <ul><li>Favorites is a neat little tool that allows you to &quot;star&quot; your favorite tweets that Twitter will keep in one place for you. </li></ul>
    18. 18. @Replies or @Name <ul><li>@Replies or @Name is a way of grabbing someone's attention on Twitter. </li></ul><ul><li>Any time there is a &quot;@&quot; sign before your name, Twitter will let you know. </li></ul><ul><li>This is PUBLIC , so keep that in mind. </li></ul><ul><li>Want to start a conversation without your whole network being dragged into it, use DM (direct Mail) (Only works if they are following you) </li></ul>
    19. 19. DM – Direct Mail <ul><li>Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with. </li></ul>
    20. 20. # (Hash) Tags <ul><li>Used as a way to filter / find content for group conversation </li></ul><ul><li>I.E. #job – to follow what people are saying about jobs right now </li></ul><ul><li>All you do is include “#” + “letters” in your tweet and it becomes instantly searchable </li></ul><ul><li>People use # tags for topics – I.e. #career, #followfriday and #sales </li></ul>
    21. 21. Download Tweetdeck http://tweetdeck.com/ie6/ <ul><li>Tweetdeck is a free application that allows you to create &quot;groups&quot; for your Twitter Network. </li></ul><ul><li>Unlike Twitter, it's search function works. </li></ul><ul><li>It will allow you to create Tiny URL's right from the app screen plus much much more. </li></ul>
    22. 22. Tweet deck for your desktop
    23. 23. Key Job Search Twitter Sites <ul><li>Follow me @RobertMoseley and see who I follow. 90% are recruiters or job posters </li></ul><ul><li>Go to www.tweetmyjobs.com and set up a search agent. Receive email notices. </li></ul><ul><li>List of 1000 Recruiters on Twitter http://booleanstrings.ning.com/forum/topics/1000-recruiters-on-twitter </li></ul><ul><li>List of job search accounts on Twitter http://mashable.com/2009/03/13/twitter-jobs/ </li></ul>
    24. 24. Other Useful Twitter Sites <ul><li>Twitdom is a database of Twitter applications. www.twitdom.com </li></ul><ul><li>Search that combines Google and Twitter http://twootles.com/ </li></ul><ul><li>Hashtag listing http://hashtags.org/# </li></ul><ul><li>Post your resume for reference in Tweets http://twtjobs.com/ mine is http://twtjobs.com/0o93l9 </li></ul><ul><li>Twitter Business Card at http://twtbizcard.com/ mine at http://twtbizcard.com/RobertMoseley </li></ul><ul><li>100 Twitter Tools http://www.sociableblog.com/2009/03/18/100-twitter-tools-to-help-you-achieve-all-your-goals/ </li></ul><ul><li>Hundreds more for your requirements </li></ul>
    25. 25. Go Forth and Tweet <ul><li>Enough to get you started on Twitter. If you have any questions, please feel free to DM or @me with a question at @RobertMoseley </li></ul><ul><li>Presentation can be downloaded from my Linked In profile via SlideShare application http://www.linkedin.com/in/bobmoseley </li></ul><ul><li>Or you can email me with questions at [email_address] </li></ul>
    26. 26. Additional Info and Backup
    27. 27. Design <ul><li>Design is where you can add your fancy background by creating a .jpeg and uploading.. </li></ul><ul><li>You can pay people to do this for you </li></ul><ul><li>Or you can choose any of the designs to the right. </li></ul>
    28. 28. @Ellieeeille Rocks <ul><li>Ellie gives us some great links for custom backgrounds : http://delicious.com/ellieeille/twitter+backgrounds </li></ul>
    29. 29. Notices <ul><li>These are all examples of Twitter notices. Some people following me, some people DMing me, some people @replying to me. </li></ul>
    30. 30. The Power of @Replies <ul><li>In the time I have been creating this .PPT, I asked for some advice on Twitter. Using @ reply, here are some answers I received: </li></ul>
    31. 31. DM – Direct Mail <ul><li>Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with. </li></ul>
    32. 32. What a DM looks like
    33. 33. Everyone <ul><li>&quot;Everyone&quot; lets you see – well - everyone on the Twitter Network. Not just those following you or those you are following. This is also a good place to start following people. Then NEVER, I repeat never go back again!!!! </li></ul>I have NO idea who these people are….
    34. 34. What is Twitter? <ul><li>Concept Created in 2006 by Obvious Corp. </li></ul><ul><li>Called Twttr. </li></ul><ul><li>4-5 Million users as of Nov. 2008. </li></ul><ul><li>$57 million in secured funding. </li></ul>
    35. 35. Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
    36. 36. Twitter Basics @ Reply Direct Message or DM
    37. 37. Twitter as a Candidate Sourcing Tool <ul><ul><li>Job Openings </li></ul></ul><ul><ul><li>Powerful Keyword Search Tool </li></ul></ul><ul><ul><li>Search by Location or Key Words </li></ul></ul>
    38. 38. Twitter as a Career Service Tool <ul><li>Campus Recruiting Updates & Events </li></ul><ul><li>Conference Live Tweeting </li></ul><ul><li>Links to career content </li></ul><ul><li>Links to student profiles & blogs </li></ul>
    39. 39. Now What? <ul><li>Add a picture. </li></ul><ul><li>Join the conversation daily & Engage. </li></ul><ul><li>Follow those that interest you. </li></ul><ul><li>Don’t be afraid to make mistakes. </li></ul><ul><li>Execute your Twitter Marketing Plan. </li></ul><ul><li>Develop offline relationships. </li></ul><ul><li>Non-business tweets. </li></ul>
    40. 40. Recruiting Resources <ul><li>Tweetmyjobs.com </li></ul><ul><li>Tweetajob.com </li></ul><ul><li>Twitter.grader.com </li></ul><ul><li>Splits.org </li></ul>
    41. 41. Twitter Applications <ul><li>Twitter Search </li></ul><ul><li>Tweet Later </li></ul><ul><li>Tweet Deck </li></ul><ul><li>Tweetvisor </li></ul><ul><li>Tiny URL </li></ul>
    42. 42. Resources <ul><li>Twit Tips Blog: twittip.com </li></ul><ul><li>Chris Brogan Marketing Blog </li></ul><ul><li>Recruitingblogs.com </li></ul><ul><li>Ere.net </li></ul><ul><li>Slide Share (keyword search: Twitter) </li></ul>
    43. 43. Basic <ul><li>http:// twitter.com </li></ul><ul><li>A utility to update your status to your connections </li></ul><ul><li>Each message is limited to 140 characters, the length of SMS </li></ul><ul><li>The action of posting a Twitter message is called “tweet” </li></ul>
    44. 44. Connection <ul><li>You can follow people </li></ul><ul><li>Follow is one way: follower sees updates from the followed </li></ul><ul><li>If you are interesting enough, one you follow might follow you back </li></ul><ul><li>Updates from you and all those you follow are updated to your own homepage </li></ul><ul><li>“Follow” has been standardized </li></ul>
    45. 45. Syntax <ul><li>@person the message </li></ul><ul><li>The “person” account receives your message in a differentiated format from regular updates </li></ul><ul><li>@person automatically becomes a hyperlink for people to explore </li></ul>
    46. 46. Direct Message <ul><li>Bingo! The famous private message </li></ul>
    47. 47. Plugins <ul><li>There are bunches of cool plugins that make your Twitter experience cooler </li></ul>
    48. 48. Privacy <ul><li>Direct messages are only visible to recipient </li></ul><ul><li>Protect all updates: only approved followers can see your updates </li></ul>
    49. 49. Max no. of connections <ul><li>2000 </li></ul><ul><li>Power users might have a better cap </li></ul>
    50. 50. BUT TWITTER IS MORE THAN THAT
    51. 51. Micro-blogging <ul><li>Blog with micro-entries </li></ul><ul><li>Extremely quick </li></ul><ul><li>An interesting thought flashes on your mind, tweet it, get back to your business </li></ul><ul><li>Ultra quick </li></ul>
    52. 52. Think Twitter, think Mobile <ul><li>Super fast & simple, highly compatible with Mobile use </li></ul><ul><li>Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future. </li></ul>
    53. 53. Social Journalism <ul><li>140-character updates!!! </li></ul><ul><li>Faster than blogs </li></ul><ul><li>Faster than mainstream reporters </li></ul><ul><li>The Mumbai attack in late 2008 </li></ul><ul><li>http:// ninhnv.com/breakingnews / </li></ul>
    54. 54. Service / Product Promotions <ul><li>Wow, another channel to promote your services / products </li></ul>
    55. 55. Branding <ul><li>Corporate Branding </li></ul><ul><li>Service / Product Branding </li></ul><ul><li>Personal Branding </li></ul><ul><ul><li>Extend your influence on the industry </li></ul></ul>
    56. 56. Networking <ul><li>Meet, talk to, discuss with, empathize with, recruit Geeks </li></ul>
    57. 57. Communications <ul><li>Get feedbacks on your services, products, strategies </li></ul><ul><li>Small talks </li></ul><ul><li>Ask a question, receive answers </li></ul>
    58. 58. Information Mining <ul><li>Follow breaking news, trends, interesting stuffs </li></ul><ul><li>Track keywords, search keywords </li></ul><ul><li>Track geotarget </li></ul><ul><li>Use tools (see Bibliograph) </li></ul>
    59. 59. Trivial <ul><li>Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen? </li></ul><ul><li>With Twitter, the problem is solved </li></ul>
    60. 60. <ul><li>Twitter is one of the best examples of why we want to rethink: </li></ul><ul><ul><li>The web </li></ul></ul><ul><ul><li>Vision </li></ul></ul><ul><ul><li>Business objectives / KPI </li></ul></ul><ul><ul><li>Our clients </li></ul></ul><ul><ul><li>Ourselves </li></ul></ul>
    61. 61. <ul><li>Twitter was meant for people to update statuses </li></ul><ul><ul><li>And it is most known as a micro-blogging platform </li></ul></ul><ul><li>YouTube has always meant to be a user-generated video-sharing site </li></ul><ul><ul><li>And it has become a hosting site </li></ul></ul><ul><ul><li>Original contents: TV shows, music shows, Governmental updates </li></ul></ul><ul><ul><li>Songs with audio and beautiful pictures </li></ul></ul><ul><ul><li>If it allows uploading other file formats (zip, rar, doc, xls), I bet users will </li></ul></ul>
    62. 62. <ul><li>Long-term vision for a particular website don’t always work, even for most successful ones </li></ul><ul><li>Adapt, change, satisfy users </li></ul>
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