Credibility Advantage 2.0
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Tools for increasing Credibility. ...
Tools for increasing Credibility.
Specifically: 1) How to pre-position your credibility so prospects sell themselves, 2) How to ensure your overall brand (website, print materials, advertising and social media) create maximum credibility, 3) How to enlist "other messengers" to become advocates for you, 4) How to borrow credibility and leverage associations and relationships, 5) How to ensure maximum personal credibility (how you look, speak, and write)
Created by Michael Lovas and Pam Holloway authors of Axis of Influence - How Credibility and Likeability Intersect to Drive Success, and The Credibility Advantage - Strategies and Tools for Increasing Business Results.
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