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    Pgc nsaoh branding final Pgc nsaoh branding final Presentation Transcript

    • gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Pamela Gilchrist Chief Strategist l CEO Gilchrist Group @pamgilchrist # NSAOHIOgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • About Your Speaker Pamela Gilchrist, MA, APR, CPT Strategist | Speaker | Author @pamgilchrist 859-431-9090 info@gilchristgroup.com• As chief strategist at the Gilchrist Group®, Pam Gilchrist is a Fortune 100 leadership and communications expert. She advises organizations on how to have more impact by focusing on breakthrough business strategies, leadership, brand identity and influencer engagement.• She works with organizations during times of dramatic growth and change and is well-known for her go-to-market roadmaps and high impact communications proven to increase influencer engagement.• Pam is a requested speaker for organizations and events across the country. She shares insider best practices on optimizing strategic outcomes, strengthening leadership and engaging stakeholders. gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • http://www.fastcompany.com/magazine/10/brandyou.htmlgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Why Build A Personal Brand?1. Enhance value2. Stand out from competitors3. Grow prominence and awareness4. Build business Not Just For Celebrities and Athletes Anymore5. Share expertisegilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What Makes This A Strong Brand?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What Makes This A Strong Brand?• General Electric• Legendary Manager• Ruthless (fire the bottom 10%)• Nearly $130 billion in revenue• Prolific author and speakergilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What Makes This A Strong Brand?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What We Will Cover…BRANDING• What is “Personal Branding?”• Why do you need it?• Where do you start? (Or how do you sharpen it?)• Learn how to stand out from competitors and carve out a niche• How to become an industry thought leader or “Expert with Influence™”gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Two Guys And A Pianogilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What Is Your DNA?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Three Elements Of Personal Branding1. Value Proposition: What do you stand for?2. Differentiation: What makes you stand out?3. Marketability: What makes you compelling?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Build On Your Credibility & Experience• What has made you successful?• Are you credible? How did you earn your credibility? (If your aren’t STOP now!)• What’s your personality like? (reserved, charming, extroverted?)• What are your personal passions (racing, climbing, gold, charities?)• What values drive your behaviors (this is your cornerstone) gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Focus On Expertise• Technical or subject matter expertise• Outline your career path, major milestones/achievements• How has this expertise been leveraged in the past? – Is there a track record to build from? – Is there a “body of evidence”? (If not you need to start building one)gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What’s That One Thing?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • 5 Keys To Personal Branding• Identify Your Target Market• Discover Your Strengths• Develop Your Brand Identity• Build Your Brand Awareness• Sustain And Grow Your Brandgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What to Know: Identify Your Target Market• Who do you want to reach? – New or existing – Local, regional, national, international – Horizontal, vertical• Why do you want to reach them? – What is your objective – Does it make financial sense – Are you willing/able to commit resources to do so gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What To Know: Discover Your Strengths• 1 -2 - 3’s Testimonials• Expertise/Experience• Credibility/Authenticity• Personal Character Traitsgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Does 1,000 Followers Make You A Guru?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What Makes This A Strong Brand?Patrick Henry is aprofessional speaker who uses music,original songs, andhumor to entertain,educate and http://www.patrickhenryspeaker.com/inspire audiencesacross the country.gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What To Do: Develop Your Brand Identity1. Key Messages2. Brand Promise3. Look/Feel4. Emotional Connection5. Marketing Materialsgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What To Do: Build Your Brand Awareness• Social Media/Social Networking• Word-of-Mouth• Speaking• Published Articlesgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • What To Do: Sustain And Grow Your Brand• Brands need proper care and feeding• Fresh, relevant content• Commitment to conversation• Consistent use of marketing materials• Regularly scheduled outreach on major channels• Look for brand extension opportunitiesgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Three Brand tenets1.Present a cohesive personal brand, or if that’s too much, simply present a cohesive sense of yourself2. Always be consistent3. Engage with your network Eileen is a leadership and change expert. She draws upon practical business know-how, lifes experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine continually ranks her as one of the top 50 thought leaders in self- leadership development.• http://leadershipgurus.net/leadershipgurus30.phpgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Any Questions?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
    • Continue The Conversation Pamela Gilchrist, MA, APR, CPT Chief Strategist, Gilchrist Group Strategist | Speaker | Author 859-431-9090 @pamgilchrist info@gilchristgroup.comConnect With Pam At: http://www.gilchristgroup.comhttp://www.linkedin.com/in/pamelagilchrist.comhttp://www.twitter.com/pamgilchristhttp://www.youtube.com/pamgilchristgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved