Building a LinkedIn Civic Profile

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Lunch & Learn presented at the Central Exchange, 7/9/13.

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  • Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale.  We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: On fundamentally transforming the way the world works.
  • For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. This means not only helping people to find their dream jobs, but also enabling them to be great at the jobs they’re already in.
  • We’re making great strides toward our mission:LinkedIn has over 225 million members, and we’re now adding more than two members per second. This is the fastest rate of absolute member growth in the company’s history. Sixty-four percent of LinkedIn members are currently located outside of the United States.LinkedIn counts executives from all 2012 Fortune 500 companies as members; its corporate talent solutions are used by 88 of the Fortune 100 companies.More than 2.9 million companies have LinkedIn Company Pages.LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
  • But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
  • But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
  • Monster’s tool – BeKnown.com -- BranchOut - career networkingThat 30 second description, the essense of who you are and what you do it your personal elevator pitch. Use it in the summary section to engage readers.You’ve got 5-10 seconds to capture their attention. The more meaninful your summary is, the more time you’ll get from readers.Use specialties to point out your skills. http://www.slideshare.net/Heather_Farquhar/linkedin-2066073
  • Building a LinkedIn Civic Profile

    1. 1. Building Your Civic Resume Presented by Pamela Potts Web Strategist, Director Interactive Solutions - Mersoft linkedin.com/in/pamelapotts1 @pamelapotts
    2. 2. LinkedIn connects talent with opportunity at massive scale + Fundamentally transforming the way the world works
    3. 3. Mission. Connect the world’s professionals to make them more productive and successful
    4. 4. The world’s largest professional network 1 As of May 2, 2013 2 As of March 31, 2013 225M+Members Worldwide Growing at more than two members per second 1 1 >5.7M 88% 2 1 Professionally-oriented searches by members in 2012 Fortune 100 companies use LinkedIn Talent Solutions to hire 22ndMost visited website in March 2013
    5. 5. Profile. Key to Success on Linked In **Have a completed profile**
    6. 6. Identity. Helps professionals connect, find, and be found. LinkedIn – powerful search engine
    7. 7. Civic Profile. A completed profile is a searchable profile. Edit profile to include your Civic Responsibilities.
    8. 8. Vol Exp/Causes
    9. 9. Civic Leader Resume Statements  Design and develop community programs to advance local communities.  Create community activities to promote entertainment and well being while celebrating local events.  Analyze and identify opportunities to save costs for local utilities and services.  Negotiate contracts with local city merchants, vendors and utility companies.  Develop strategies to increase business and economic activity and fill business leases to capacity.  Lead projects to revitalize, renovate and restore old businesses in order to increase lease values.  Create new opportunities for businesses to participate in marketing programs to increase out of area economic activity. 9
    10. 10. Join a Group 10
    11. 11. Create a Group 11
    12. 12. Start a Discussion 12
    13. 13. Search 13
    14. 14. LinkedIn Profile Tips  Make sure your profile is complete and detailed (think of it as an online resume).  Act naturally – don’t write in third person unless that formality suits your brand – picture yourself at a conference or client meeting – how do you introduce yourself? That’s your authentic voice, so use it.  Write a personal tagline.  Put your elevator pitch to work – that 30 second description – use it in the Summary section to engage readers.  Add a photo – make sure it represents you professionally.  Make your profile public.  Customize your URL (example: http://linkedin.com/in/pamelapotts1)  Get recommendations from others.  Build your connects. 14
    15. 15. Thank you

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