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How Does the soothe Regimen Work?
Based on Multi-Med® Therapy, soothe is a complete skincare
system that uses OTC pharmaceuticals and active cosmetic
ingredients to protect sensitive, irritated skin and to soothe and
calm facial redness. By combining the right ingredients, in the
right formulations, and using them in the right order, the regimen:

 Helps to interrupt the inflammatory cascade, reducing the
 appearance of irritation and redness.
 Fortifies skin’s natural moisture barrier to reduce sensitivity.
 Reduces and neutralizes irritants on skin.
 Immediately improves skin tone with optical correctors.
 Defends against future damage with broad spectrum UVA/
 UVB sunscreen.
Write Your Prescription for Change.                                                         AdditionAl Questions?
                                                                                            For a customized skincare recommen-
As practicing dermatologists, we know the difference that great                             dation from Dr. Katie Rodan and Dr.
skin can make in people’s lives. We also know that though every-                            Kathy Fields, visit the Solution Tool at
day skin conditions can be complex, the solutions don’t have to                             your Rodan + Fields Consultant’s per-
                                                                                            sonal website or www.rodanandfields.
be. That’s why we developed Rodan + Fields® skincare with our
                                                                                            com. For skin or product related ques-
Multi-Med® Therapy approach, designed to deliver the right med-                             tions, contact our team of nurses and
icines, in the right formulations, in the right order, to truly trans-                      skincare experts at the RF Connection
form your skin. With our clinically-proven, easy-to-use regimens,                           at rfconnection@rodanandfields.com
                                                                                            or 415.273.8000.
great skin, and the confidence and self-esteem that come with it,
are available to everyone without a trip to the dermatologist.




                                    Disclaimer: The information in this brochure is not intended to be used as a substitute for medical advice.
                                    Results may vary depending upon the individual. Rodan + Fields makes no guarantee as to the results that
                                    you may experience.

                                    © 2009 Rodan & Fields, LLC. All rights reserved. 6000 08 0138 0A
soothe
Regimen for Sensitive,
Irritated Skin, and Facial Redness
When your face
can’t take it anymore.
         Sensitive skin is a common concern among our patients. It is
         estimated that over 50% of people experience sensitive skin to
         some degree. While some have an underlying condition such as
         rosacea, eczema or psoriasis, we see a larger percentage who
         have a genetic predisposition for sensitive skin, making them more
         susceptible to oxidative stress, climate change, sun exposure,
         cosmetic intolerance, and even friction or rubbing. Symptoms can
         include dryness and redness, as well as stinging and itching.
         We created the Rodan + Fields® soothe Regimen for anyone exhibiting
         the signs of sensitive skin. This daily system helps to interrupt the
         inflammatory cascade, strengthens skin’s natural moisture barrier,
         calms redness and reduces irritation so that you can take comfort in
         having a healthy-looking, luminous complexion every day.
soothe Results
With your first use, the soothe Regimen will relieve your skin of                     BEFORE TREATMENT         AFTER TREATMENT

dryness, redness, stinging and burning. With continual use, your
skin will feel more comfortable, smooth, and soft, with a visible
reduction in facial redness. Over time, the ingredients in the soothe
Regimen will support repair of your skin’s natural moisture barrier,
improving resiliency and making skin less prone to irritation.
                                                                                      Unretouched photos after 4 weeks of use.
                                                                                      Results may vary.




DECREASE IN SYMPTOMS FOR PARTICIPANTS SEEING AN IMPROVEMENT:
Average results fo subjects with hyper-sensitive skin, including mild to moderate
rosacea, as independently and clinically graded after 2 weeks of use. Clinical data
exludes use of SPF 15 Sunscreen.

                      AFTER 5 MINUTES                                                    AFTER 2 WEEKS
        REDNESS    PEELING   DRYNESS    STINGING    OVERALL            REDNESS    PEELING       DRYNESS      STINGING      OVERALL
                                                   IRRITATION                                                             IRRITATION


 20%                                                            20%


 40%                                                            40%


 60%                                                            60%


 80%                                                            80%


100%                                                            100%
The 3-Product soothe Regimen


            1
                 soothe Gentle Cream Wash
                 Dissolves and sweeps away makeup and other skin impurities
                 without the use of harsh surfactants. With essential barrier-nurturing
                 ceramides, this wash is the first step to supporting your skin’s recovery
                 and resiliency.




             2
                 soothe Sensitive Skin Treatment
                 Hydrating cream with exclusive RFp3 peptide technology helps to
                 interrupt the inflammatory cascade to promote smooth, clear,
                 healthy-looking skin. FDA-recognized skin protectants, dimethicone
                 and allantoin, along with anti-oxidants and natural lipids, restore
                 the skin’s barrier to relieve dryness, reduce sensitivity, and calm
                 irritation. Optical filters immediately neutralize the look of redness.



             3
                 soothe UVA/UVB SPF 15 Sunscreen
                 Multi-purpose formula with zinc oxide deflects damaging UV rays and
                 keeps skin’s surface cool to lessen facial flushing. Strengthens and
                 hydrates with a blend of anti-oxidants, moisturizers, and dimethicone.
Getting Started                                                                supplement Your regimen
                                                                               For intense flare-ups, use soothe As
For best results, follow the schedule below:                                   Needed Hydrocortisone Lotion to deliver
                D AY 1   D AY 2   D AY 3   D AY 4   D AY 5   D AY 6   D AY 7   acute relief to patches of dry, irritated,
                                                                               itchy skin.
 MORNING          •        •        •        •        •        •        •
 EVENING          •        •        •        •        •        •        •
                                                                               To instantly neutralize redness and
                                                                               even skin tone, try enhAnCements Mineral
 Omit UVA/UVB SPF 15 Sunscreen in the evening.                                 Peptides SPF 20.

                                                                               To remove eye makeup and revitalize
Patch Testing                                                                  and firm the eye area, try Anti-Age
                                                                               Eye Cloths.
If you have concerns that your skin may be reactive or sensitive
to ingredients, apply any new product in a small area on the jaw               To minimize the appearance of crow’s
                                                                               feet, dark circles, and puffiness, try
line before introducing them on your face. We suggest this patch               Anti-Age Multi-Function Eye Cream.
test for three days, three times a day:

 Apply a small amount of the product for 30 seconds,
 then rinse it off.
 Apply each product on a separate area and re-apply the products
 over themselves.
 Watch for a product reaction - redness, dryness, irritation,
 or swelling.
 When you re-introduce the soothe Regimen, do not use any
 products that irritate your skin.
doCtors’ tips                                 Frequently Asked Questions
Less is more when it comes to caring          Do I need to use all of the steps to get results?
for sensitive skin. Avoid fragranced          Yes, each product in the soothe Regimen builds on the last and addresses
formulas, toners, alcohol-based formulas,     the key causes of sensitive, irritated red skin. Each product in the system has
and glycolic acids. Also avoid hot showers,   been carefully formulated with ingredients and medicines specifically designed
steam rooms, and saunas to minimize           to address the causes and manifestations of sensitive skin, i.e. disruption of
facial flushing.                              the skin’s outer barrier, moisture loss, redness, dryness, burning and stinging.
                                              Skipping any one of these steps can minimize results.
soothe Gentle Cream Wash doubles as
a calming shaving lotion to help reduce       My skin is less red and irritated. Now what do I do?
razor burn and irritation, and soothe         The biggest mistake customers make is stopping the regimen at the first sign of
Sensitive Skin Treatment is an excellent      improvement. The secret to great skin is consistent care. Continue using the soothe
aftershave treatment for men with             Regimen to treat and help prevent sensitive, irritated skin and facial redness and
sensitive skin.                               consider including additional products, such as Anti-Age Multi-Function Eye Cream
                                              and Night Recovery Cream. Before transitioning to a new product, we recommend
                                              patch testing the new product on your jaw line.
soothe Sensitive Skin Treatment may be
used as a moisturizer after Step 3 of the
                                              Can I use the soothe Regimen on rosacea, eczema, or psoriasis?
unBlemish or reVerse Regimens.                As dermatologists, we know that to address the sensitive, irritated skin associated
                                              with rosacea, eczema, or psoriasis, you need to first repair and strengthen the
                                              skin’s moisture barrier. The soothe Regimen provides the skin with dimethoicone,
                                              allantoin and lipids to fill in and repair this barrier. This allows the skin to heal,
                                              keeping moisture in and irritants and microbial agents out.

                                              Can soothe Regimen be used on the body?
                                              Yes, you can use the soothe Regimen on your body. Many customers treat their
                                              neck and chest, as these non-facial areas often are red and irritated.

                                              Can I use the soothe Regimen if I’m pregnant or nursing?
                                              Yes, you may use soothe Gentle Cream Wash, Sensitive Skin Treatment and
                                              the UVA/UVB SPF 15 Sunscreen during your pregnancy and while nursing.
                                              We recommend consulting with your Physician before using the soothe As
                                              Needed Hydrocortisone Lotion.

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Soothe regimen brochure_10_03_09

  • 1. How Does the soothe Regimen Work? Based on Multi-Med® Therapy, soothe is a complete skincare system that uses OTC pharmaceuticals and active cosmetic ingredients to protect sensitive, irritated skin and to soothe and calm facial redness. By combining the right ingredients, in the right formulations, and using them in the right order, the regimen: Helps to interrupt the inflammatory cascade, reducing the appearance of irritation and redness. Fortifies skin’s natural moisture barrier to reduce sensitivity. Reduces and neutralizes irritants on skin. Immediately improves skin tone with optical correctors. Defends against future damage with broad spectrum UVA/ UVB sunscreen.
  • 2. Write Your Prescription for Change. AdditionAl Questions? For a customized skincare recommen- As practicing dermatologists, we know the difference that great dation from Dr. Katie Rodan and Dr. skin can make in people’s lives. We also know that though every- Kathy Fields, visit the Solution Tool at day skin conditions can be complex, the solutions don’t have to your Rodan + Fields Consultant’s per- sonal website or www.rodanandfields. be. That’s why we developed Rodan + Fields® skincare with our com. For skin or product related ques- Multi-Med® Therapy approach, designed to deliver the right med- tions, contact our team of nurses and icines, in the right formulations, in the right order, to truly trans- skincare experts at the RF Connection form your skin. With our clinically-proven, easy-to-use regimens, at rfconnection@rodanandfields.com or 415.273.8000. great skin, and the confidence and self-esteem that come with it, are available to everyone without a trip to the dermatologist. Disclaimer: The information in this brochure is not intended to be used as a substitute for medical advice. Results may vary depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience. © 2009 Rodan & Fields, LLC. All rights reserved. 6000 08 0138 0A
  • 3. soothe Regimen for Sensitive, Irritated Skin, and Facial Redness
  • 4. When your face can’t take it anymore. Sensitive skin is a common concern among our patients. It is estimated that over 50% of people experience sensitive skin to some degree. While some have an underlying condition such as rosacea, eczema or psoriasis, we see a larger percentage who have a genetic predisposition for sensitive skin, making them more susceptible to oxidative stress, climate change, sun exposure, cosmetic intolerance, and even friction or rubbing. Symptoms can include dryness and redness, as well as stinging and itching. We created the Rodan + Fields® soothe Regimen for anyone exhibiting the signs of sensitive skin. This daily system helps to interrupt the inflammatory cascade, strengthens skin’s natural moisture barrier, calms redness and reduces irritation so that you can take comfort in having a healthy-looking, luminous complexion every day.
  • 5. soothe Results With your first use, the soothe Regimen will relieve your skin of BEFORE TREATMENT AFTER TREATMENT dryness, redness, stinging and burning. With continual use, your skin will feel more comfortable, smooth, and soft, with a visible reduction in facial redness. Over time, the ingredients in the soothe Regimen will support repair of your skin’s natural moisture barrier, improving resiliency and making skin less prone to irritation. Unretouched photos after 4 weeks of use. Results may vary. DECREASE IN SYMPTOMS FOR PARTICIPANTS SEEING AN IMPROVEMENT: Average results fo subjects with hyper-sensitive skin, including mild to moderate rosacea, as independently and clinically graded after 2 weeks of use. Clinical data exludes use of SPF 15 Sunscreen. AFTER 5 MINUTES AFTER 2 WEEKS REDNESS PEELING DRYNESS STINGING OVERALL REDNESS PEELING DRYNESS STINGING OVERALL IRRITATION IRRITATION 20% 20% 40% 40% 60% 60% 80% 80% 100% 100%
  • 6. The 3-Product soothe Regimen 1 soothe Gentle Cream Wash Dissolves and sweeps away makeup and other skin impurities without the use of harsh surfactants. With essential barrier-nurturing ceramides, this wash is the first step to supporting your skin’s recovery and resiliency. 2 soothe Sensitive Skin Treatment Hydrating cream with exclusive RFp3 peptide technology helps to interrupt the inflammatory cascade to promote smooth, clear, healthy-looking skin. FDA-recognized skin protectants, dimethicone and allantoin, along with anti-oxidants and natural lipids, restore the skin’s barrier to relieve dryness, reduce sensitivity, and calm irritation. Optical filters immediately neutralize the look of redness. 3 soothe UVA/UVB SPF 15 Sunscreen Multi-purpose formula with zinc oxide deflects damaging UV rays and keeps skin’s surface cool to lessen facial flushing. Strengthens and hydrates with a blend of anti-oxidants, moisturizers, and dimethicone.
  • 7. Getting Started supplement Your regimen For intense flare-ups, use soothe As For best results, follow the schedule below: Needed Hydrocortisone Lotion to deliver D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 acute relief to patches of dry, irritated, itchy skin. MORNING • • • • • • • EVENING • • • • • • • To instantly neutralize redness and even skin tone, try enhAnCements Mineral Omit UVA/UVB SPF 15 Sunscreen in the evening. Peptides SPF 20. To remove eye makeup and revitalize Patch Testing and firm the eye area, try Anti-Age Eye Cloths. If you have concerns that your skin may be reactive or sensitive to ingredients, apply any new product in a small area on the jaw To minimize the appearance of crow’s feet, dark circles, and puffiness, try line before introducing them on your face. We suggest this patch Anti-Age Multi-Function Eye Cream. test for three days, three times a day: Apply a small amount of the product for 30 seconds, then rinse it off. Apply each product on a separate area and re-apply the products over themselves. Watch for a product reaction - redness, dryness, irritation, or swelling. When you re-introduce the soothe Regimen, do not use any products that irritate your skin.
  • 8. doCtors’ tips Frequently Asked Questions Less is more when it comes to caring Do I need to use all of the steps to get results? for sensitive skin. Avoid fragranced Yes, each product in the soothe Regimen builds on the last and addresses formulas, toners, alcohol-based formulas, the key causes of sensitive, irritated red skin. Each product in the system has and glycolic acids. Also avoid hot showers, been carefully formulated with ingredients and medicines specifically designed steam rooms, and saunas to minimize to address the causes and manifestations of sensitive skin, i.e. disruption of facial flushing. the skin’s outer barrier, moisture loss, redness, dryness, burning and stinging. Skipping any one of these steps can minimize results. soothe Gentle Cream Wash doubles as a calming shaving lotion to help reduce My skin is less red and irritated. Now what do I do? razor burn and irritation, and soothe The biggest mistake customers make is stopping the regimen at the first sign of Sensitive Skin Treatment is an excellent improvement. The secret to great skin is consistent care. Continue using the soothe aftershave treatment for men with Regimen to treat and help prevent sensitive, irritated skin and facial redness and sensitive skin. consider including additional products, such as Anti-Age Multi-Function Eye Cream and Night Recovery Cream. Before transitioning to a new product, we recommend patch testing the new product on your jaw line. soothe Sensitive Skin Treatment may be used as a moisturizer after Step 3 of the Can I use the soothe Regimen on rosacea, eczema, or psoriasis? unBlemish or reVerse Regimens. As dermatologists, we know that to address the sensitive, irritated skin associated with rosacea, eczema, or psoriasis, you need to first repair and strengthen the skin’s moisture barrier. The soothe Regimen provides the skin with dimethoicone, allantoin and lipids to fill in and repair this barrier. This allows the skin to heal, keeping moisture in and irritants and microbial agents out. Can soothe Regimen be used on the body? Yes, you can use the soothe Regimen on your body. Many customers treat their neck and chest, as these non-facial areas often are red and irritated. Can I use the soothe Regimen if I’m pregnant or nursing? Yes, you may use soothe Gentle Cream Wash, Sensitive Skin Treatment and the UVA/UVB SPF 15 Sunscreen during your pregnancy and while nursing. We recommend consulting with your Physician before using the soothe As Needed Hydrocortisone Lotion.