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What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
What is Inbound Marketing?
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What is Inbound Marketing?

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  • 1.  Creating websites for 14 years  Participating in Social Media for 7 years  MBA in Marketing  Certificates in  E-Business Marketing Management  Project ManagementPam Aungst  Google AdWordsOwner, Online Marketing ConsultantPam Ann Marketing  Advanced Social Media
  • 2.  Think of one piece of inbound marketing content you could create for YOUR business Share YOUR ideas after the presentation
  • 3. “Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets” Clay Schossow –
  • 4. Outbound InboundMarketing Marketing•Telemarketing •Blogging & SEO•Trade Shows •Video & Social Media•Direct Mail •Webinars•Email Blasts •White Papers•Print Ads •eBooks & Guides•TV/Radio Ads
  • 5. Educate Sales Funnel Inbound Marketing &Inform EstablishReputation Prove Yourself
  • 6. What to Publish Blog Posts “How-to” Tutorials White Papers E-Books Videos Webinars
  • 7.  Customer FAQ’s Review an industry publication or summarize latest industry news Lists! “Top 10” Tips For… Interview someone Repurpose old content (newsletters, case studies, etc.) Record what you’re already doing Repurpose new content  Blog articles to e-book  E-book to webinar  Webinar to video
  • 8. Download Blog SocialRegistrations Comments MediaWebinars
  • 9.  LinkedIn = Giant virtual show floor  Prospects are there asking technical questions - Answer them!  Point them to your resources (that genuinely useful content you made) Google Plus = Trade show sponsorship  Easy way to get your name out there Facebook & Pinterest = Brochures on tabletop  Visually show off your capabilities (Pictures, pictures, and more pictures) Twitter = Cocktail party after the show  Converse to build relationships
  • 10. • Push out the same old sales info (copy that sound “salesy”)• Act differently online than in person (i.e. obnoxious)• Be inconsistent
  • 11.  Talk about yourself LESS than you talk about genuinely useful information  Less of “We are awesome, our stuff is great”  More of “Hey, this information is pretty great” Here’s where partnerships come in  Customers  Vendors / Distributors  Trade Associations  Chambers Of Commerce  Charitable Associations Partnerships  Make it easy to keep self-promotion to a minimum  Strengthen existing relationships  Allows for sharing of resources
  • 12.  More effective and memorable than a cold call  “People love to be made to feel special.” UnMarketing – Scott Stratten,  Drives traffic to your site“Hey, look, Pam Ann Marketing wrote an article about us!”
  • 13.  Measurable Inbound Marketing Metrics:  Blog metrics ▪ Number of subscribers ▪ Average time on page ▪ Bounce Rate  Number of content downloads  Social Media Engagement (comments, “likes”, mentions, retweets, shares, etc.)  Number of inbound links gained  Number of inquiries/leads Use metrics to define objectives & analyze success  Example: “Increase blog subscribership by 5% per quarter”  Example: “Increase social-driven website traffic by 10% per year”
  • 14. Recommended Reading •eMarketing Strategies for the Complex Sale by Ardath Albee •Unmarketing by Scott StrattenInbound Marketing Download this slide deck at http://bit.ly/PamInbound

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