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Twitter Basics for Business
 

Twitter Basics for Business

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This "Twitter 101" webinar. We'll be going over: ...

This "Twitter 101" webinar. We'll be going over:

- How to set up your Twitter account & profile
- How to post, reply, retweet, follow others, etc.
- Twitter management tools: Which to use & which to avoid
- How to start building a following
- How to take your Twitter presence to the next level

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    Twitter Basics for Business Twitter Basics for Business Presentation Transcript

    •  Creating websites for 14 years  Participating in Social Media for 7 years  MBA in Marketing  Certificates in  E-Business Marketing Management  Project ManagementPam Aungst  Google AdWordsOwner, Online Marketing ConsultantPam Ann Marketing  Advanced Social Media
    •  How to set up your Twitter account & profile How to post, reply, retweet, follow others, etc. How to start building a following Twitter management tools: Which to use & which to avoid How to take your Twitter presence to the next level Download this slide deck at http://bit.ly/TweetABDeck
    •  Submit your questions via the Q&A box Download this slide deck at http://bit.ly/TweetABDeck
    • Like a cocktail party at a trade show: You’re there to make newbusiness connections, NOT to be a pushy salesperson. Talk to people, demonstrateyour expertise, but DO NOT be “salesy” Download this slide deck at http://bit.ly/TweetABDeck
    • Just like networking “in real life”, building relationships and trust takes time. Get to know your followers by conversing with them regularly.At the same time, demonstrate your expertise and build thought leadership by sharing useful information. Download this slide deck at http://bit.ly/TweetABDeck
    • Go to Twitter.com Download this slide deck at http://bit.ly/TweetABDeck
    • Username (i.e. “handle”) = 20 charactersMake it easy to remember & related to yourbrandAvoid numbers, dashes, underscoresYour Twitter URL will behttp://Twitter.com/YourUsername Download this slide deck at http://bit.ly/TweetABDeck
    • If your desired name is taken, consider adding state or companyabbreviation instead of numbers, i.e. “GreenVisionNJ” or“GreenVisionInc” instead of “GreenVision1” Download this slide deck at http://bit.ly/TweetABDeck
    • Upload a photo NO EGGS!Add location,website & bioDO NOT connect toFacebook Download this slide deck at http://bit.ly/TweetABDeck
    • Tweets on Facebook look weird & unprofessionalDownload this slide deck at http://bit.ly/TweetABDeck
    •  Use search box at top to search for companies you know/like Click “Follow” or click on company name to preview their profile Download this slide deck at http://bit.ly/TweetABDeck
    •  Search by keywords, then click on “People” Download this slide deck at http://bit.ly/TweetABDeck
    •  Watch your stream for conversations. Follow the people they are talking to. Go to websites of prospects or companies that fit your target market. Look for a Twitter icon. Use Twitter’s “Find Friends” and “Similar To” tools Download this slide deck at http://bit.ly/TweetABDeck
    • Look for replies in a person’s stream. That tells you whether they areconversational or not. Follow conversational people. Download this slide deck at http://bit.ly/TweetABDeck
    • Updates from users you follow appear in your “feed” or “stream”Download this slide deck at http://bit.ly/TweetABDeck
    • Will be seen by your followers and/or anyonewho visits your profile page. Download this slide deck at http://bit.ly/TweetABDeck
    •  Hover over a tweet  Click “reply”  Type response after usernameDownload this slide deck at http://bit.ly/TweetABDeck
    •  The user you replied to Any other users whose usernames are included Anyone who is following the both of you will see the reply in their stream All others will only see your replies if they go to your profile Download this slide deck at http://bit.ly/TweetABDeck
    •  Replies start with username Download this slide deck at http://bit.ly/TweetABDeck
    •  Hover Click “Reply” Type in response after username Download this slide deck at http://bit.ly/TweetABDeck
    •  By default, all parties in the convo are included in a reply Delete any names you don’t want to include Download this slide deck at http://bit.ly/TweetABDeck
    •  Direct messages are private messages between two partiesDownload this slide deck at http://bit.ly/TweetABDeck
    •  Mentions are when a username is inserted in a tweet somewhere other than the beginning Unlike replies, mentions are seen by all of your followers Your mentions are found under the “Connect” tab Download this slide deck at http://bit.ly/TweetABDeck
    •  A retweet is when someone “re-shares” your tweet People retweet to redistribute useful info to their followers Also used as a way of saying “I agree!” Download this slide deck at http://bit.ly/TweetABDeck
    •  Remember your manners! Reply to Retweets with a “thank you” Download this slide deck at http://bit.ly/TweetABDeck
    •  Reply to all Mentions & Retweets with at least a “thank you” Download this slide deck at http://bit.ly/TweetABDeck
    • •A hashtag is a word (or words with no spaces)with the number sign (#) in front. I.e.#Quickbooks•Hashtags are hyperlinked (clickable)•Click on a hashtag to view all conversationswith that tag Download this slide deck at http://bit.ly/TweetABDeck
    • •Search for a hashtag in the search box•Use the results to find relevant people to follow•Use the results to “jump in” on conversations or startthem by replying to the tweets you found•Add hashtags to your tweets (sparingly) to helprelevant people to find & converse with you Download this slide deck at http://bit.ly/TweetABDeck
    • Download this slide deck at http://bit.ly/TweetABDeck
    •  Post about your new Twitter account on other social media platforms Include a link on biz cards & in email sigs Converse, Converse, Converse! The more you converse on Twitter, the more followers you will get. Download this slide deck at http://bit.ly/TweetABDeck
    • Management (via computer) Clean Up TweetDeck  ManageFlitter Hootsuite  Twit Cleaner SproutSocial (my favorite) Follower InvestigationMobile  Does Follow TweetCaster (Android)  Fake Follower Check Plume (Android) (my fav) (by Status People) Twitter (both) Echofon (iPhone) Monitoring for keywords Hootsuite (both)  Twilert Download this slide deck at http://bit.ly/TweetABDeck
    •  TrueTwit validation  Paper.li auto-tweets  FF Helper  Triberr  Who Unfollowed MeDownload this slide deck at http://bit.ly/TweetABDeck
    •  Participate in TweetChats Start & manage a TweetChat Hold Twitter contests Trade show or other live event tweeting Build topic-specific lists Watch your metrics & continuously improve them (i.e. engagement ratio) Download this slide deck at http://bit.ly/TweetABDeck
    •  Number of reply tweets divided by number of non-reply tweets multiplied by 100. Resulting percentage is engagement ratio. Should be as high as possible. Download this slide deck at http://bit.ly/TweetABDeck
    • SEO & Social Media: Tips, Tricks & Trends Download this slide deck at http://bit.ly/TweetABDeck
    • One Hour Private Consultation with “Professor Pam”Normally $150Webinar attendees: Only $99Learn more about Social Media, SEO, or Website Usability as it applies to YOUR company!Discounted Order Link: http://bit.ly/PamConsult(Must use link above to receive discount) Download this slide deck at http://bit.ly/TweetABDeck