Twitter Basics for Business

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This "Twitter 101" webinar. We'll be going over:

- How to set up your Twitter account & profile
- How to post, reply, retweet, follow others, etc.
- Twitter management tools: Which to use & which to avoid
- How to start building a following
- How to take your Twitter presence to the next level

Published in: Self Improvement
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Twitter Basics for Business

  1. 1.  Creating websites for 14 years  Participating in Social Media for 7 years  MBA in Marketing  Certificates in  E-Business Marketing Management  Project ManagementPam Aungst  Google AdWordsOwner, Online Marketing ConsultantPam Ann Marketing  Advanced Social Media
  2. 2.  How to set up your Twitter account & profile How to post, reply, retweet, follow others, etc. How to start building a following Twitter management tools: Which to use & which to avoid How to take your Twitter presence to the next level Download this slide deck at http://bit.ly/TweetABDeck
  3. 3.  Submit your questions via the Q&A box Download this slide deck at http://bit.ly/TweetABDeck
  4. 4. Like a cocktail party at a trade show: You’re there to make newbusiness connections, NOT to be a pushy salesperson. Talk to people, demonstrateyour expertise, but DO NOT be “salesy” Download this slide deck at http://bit.ly/TweetABDeck
  5. 5. Just like networking “in real life”, building relationships and trust takes time. Get to know your followers by conversing with them regularly.At the same time, demonstrate your expertise and build thought leadership by sharing useful information. Download this slide deck at http://bit.ly/TweetABDeck
  6. 6. Go to Twitter.com Download this slide deck at http://bit.ly/TweetABDeck
  7. 7. Username (i.e. “handle”) = 20 charactersMake it easy to remember & related to yourbrandAvoid numbers, dashes, underscoresYour Twitter URL will behttp://Twitter.com/YourUsername Download this slide deck at http://bit.ly/TweetABDeck
  8. 8. If your desired name is taken, consider adding state or companyabbreviation instead of numbers, i.e. “GreenVisionNJ” or“GreenVisionInc” instead of “GreenVision1” Download this slide deck at http://bit.ly/TweetABDeck
  9. 9. Upload a photo NO EGGS!Add location,website & bioDO NOT connect toFacebook Download this slide deck at http://bit.ly/TweetABDeck
  10. 10. Tweets on Facebook look weird & unprofessionalDownload this slide deck at http://bit.ly/TweetABDeck
  11. 11.  Use search box at top to search for companies you know/like Click “Follow” or click on company name to preview their profile Download this slide deck at http://bit.ly/TweetABDeck
  12. 12.  Search by keywords, then click on “People” Download this slide deck at http://bit.ly/TweetABDeck
  13. 13.  Watch your stream for conversations. Follow the people they are talking to. Go to websites of prospects or companies that fit your target market. Look for a Twitter icon. Use Twitter’s “Find Friends” and “Similar To” tools Download this slide deck at http://bit.ly/TweetABDeck
  14. 14. Look for replies in a person’s stream. That tells you whether they areconversational or not. Follow conversational people. Download this slide deck at http://bit.ly/TweetABDeck
  15. 15. Updates from users you follow appear in your “feed” or “stream”Download this slide deck at http://bit.ly/TweetABDeck
  16. 16. Will be seen by your followers and/or anyonewho visits your profile page. Download this slide deck at http://bit.ly/TweetABDeck
  17. 17.  Hover over a tweet  Click “reply”  Type response after usernameDownload this slide deck at http://bit.ly/TweetABDeck
  18. 18.  The user you replied to Any other users whose usernames are included Anyone who is following the both of you will see the reply in their stream All others will only see your replies if they go to your profile Download this slide deck at http://bit.ly/TweetABDeck
  19. 19.  Replies start with username Download this slide deck at http://bit.ly/TweetABDeck
  20. 20.  Hover Click “Reply” Type in response after username Download this slide deck at http://bit.ly/TweetABDeck
  21. 21.  By default, all parties in the convo are included in a reply Delete any names you don’t want to include Download this slide deck at http://bit.ly/TweetABDeck
  22. 22.  Direct messages are private messages between two partiesDownload this slide deck at http://bit.ly/TweetABDeck
  23. 23.  Mentions are when a username is inserted in a tweet somewhere other than the beginning Unlike replies, mentions are seen by all of your followers Your mentions are found under the “Connect” tab Download this slide deck at http://bit.ly/TweetABDeck
  24. 24.  A retweet is when someone “re-shares” your tweet People retweet to redistribute useful info to their followers Also used as a way of saying “I agree!” Download this slide deck at http://bit.ly/TweetABDeck
  25. 25.  Remember your manners! Reply to Retweets with a “thank you” Download this slide deck at http://bit.ly/TweetABDeck
  26. 26.  Reply to all Mentions & Retweets with at least a “thank you” Download this slide deck at http://bit.ly/TweetABDeck
  27. 27. •A hashtag is a word (or words with no spaces)with the number sign (#) in front. I.e.#Quickbooks•Hashtags are hyperlinked (clickable)•Click on a hashtag to view all conversationswith that tag Download this slide deck at http://bit.ly/TweetABDeck
  28. 28. •Search for a hashtag in the search box•Use the results to find relevant people to follow•Use the results to “jump in” on conversations or startthem by replying to the tweets you found•Add hashtags to your tweets (sparingly) to helprelevant people to find & converse with you Download this slide deck at http://bit.ly/TweetABDeck
  29. 29. Download this slide deck at http://bit.ly/TweetABDeck
  30. 30.  Post about your new Twitter account on other social media platforms Include a link on biz cards & in email sigs Converse, Converse, Converse! The more you converse on Twitter, the more followers you will get. Download this slide deck at http://bit.ly/TweetABDeck
  31. 31. Management (via computer) Clean Up TweetDeck  ManageFlitter Hootsuite  Twit Cleaner SproutSocial (my favorite) Follower InvestigationMobile  Does Follow TweetCaster (Android)  Fake Follower Check Plume (Android) (my fav) (by Status People) Twitter (both) Echofon (iPhone) Monitoring for keywords Hootsuite (both)  Twilert Download this slide deck at http://bit.ly/TweetABDeck
  32. 32.  TrueTwit validation  Paper.li auto-tweets  FF Helper  Triberr  Who Unfollowed MeDownload this slide deck at http://bit.ly/TweetABDeck
  33. 33.  Participate in TweetChats Start & manage a TweetChat Hold Twitter contests Trade show or other live event tweeting Build topic-specific lists Watch your metrics & continuously improve them (i.e. engagement ratio) Download this slide deck at http://bit.ly/TweetABDeck
  34. 34.  Number of reply tweets divided by number of non-reply tweets multiplied by 100. Resulting percentage is engagement ratio. Should be as high as possible. Download this slide deck at http://bit.ly/TweetABDeck
  35. 35. SEO & Social Media: Tips, Tricks & Trends Download this slide deck at http://bit.ly/TweetABDeck
  36. 36. One Hour Private Consultation with “Professor Pam”Normally $150Webinar attendees: Only $99Learn more about Social Media, SEO, or Website Usability as it applies to YOUR company!Discounted Order Link: http://bit.ly/PamConsult(Must use link above to receive discount) Download this slide deck at http://bit.ly/TweetABDeck

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