Top 3 Google Analytics
   For SEO, there’s only ONE thing to look    for in the data:           Download these slides at: bit.ly/SEO3GA
   Look for ONE thing: OPPORTUNITIES   Look for that ONE thing in THREE places:    1. In Traffic-Driving Keywords    2. ...
Organic Search Traffic     Found in: Traffic Sources -> Sources -> Search -> Organic     Scroll down to your “Onesie-Two...
Find where you already have                    momentum, then BLOG, BLOG, BLOG!                 Also consider enhancing yo...
Individual Page Traffic    Found in: Content-> Site Content -> All Pages    Look at which pages are driving a lot of tra...
“That article did                                            better than I                                             tho...
Referral Traffic       Found in: Traffic Sources -> Sources -> Referrals       Look for new links       Look for remind...
“Wow, someone                                               linked to my site                                             ...
   Looking for opportunities in these    reports improves SEO by:     Letting you know what works, so you can do     mor...
1.   Organic Keywords     Traffic Sources -> Sources -> Search -> Organic2.   Individual Page Traffic     Content-> Site C...
Top 3 Google Analytics Reports for SEO         Download this slide deck at http://bit.ly/SEO3GA
Top 3 Google Analytics Reports for SEO
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Top 3 Google Analytics Reports for SEO

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Simplify your Google Analytics experience and gain actionable insights that will improve your SEO by focusing on these 3 reports.

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Top 3 Google Analytics Reports for SEO

  1. 1. Top 3 Google Analytics
  2. 2.  For SEO, there’s only ONE thing to look for in the data: Download these slides at: bit.ly/SEO3GA
  3. 3.  Look for ONE thing: OPPORTUNITIES Look for that ONE thing in THREE places: 1. In Traffic-Driving Keywords 2. In Traffic-Driving Content 3. In Traffic-Driving Links Download these slides at: bit.ly/SEO3GA
  4. 4. Organic Search Traffic  Found in: Traffic Sources -> Sources -> Search -> Organic  Scroll down to your “Onesie-Twosies”  Look for highly relevant phrases  Look for trendsDownload these slides at: bit.ly/SEO3GA
  5. 5. Find where you already have momentum, then BLOG, BLOG, BLOG! Also consider enhancing your “Services” pages or other areas of your site… “I should add that to my Services page” “Wow, I should definitely blog more about black hat SEO!”“That wouldmake a greatarticle title” Download these slides at: bit.ly/SEO3GA
  6. 6. Individual Page Traffic  Found in: Content-> Site Content -> All Pages  Look at which pages are driving a lot of traffic. Think about how to make more pages like those.  Look at what pages are NOT driving a lot of traffic. Think about how to change or enhance that content.  Again, look for trendsDownload these slides at: bit.ly/SEO3GA
  7. 7. “That article did better than I thought it would. I should write more like that one.” “This page is important, but isn’t getting much traffic. Maybe I should rename it…”Download these slides at: bit.ly/SEO3GA
  8. 8. Referral Traffic  Found in: Traffic Sources -> Sources -> Referrals  Look for new links  Look for remindersDownload these slides at: bit.ly/SEO3GA
  9. 9. “Wow, someone linked to my site during a Twitter chat. I’ll click on “Ooh! That’s a that to find out very reputable which chat it was.”site. I need to look into how to get syndicated on more sites like that.” “Oh, darn – I forgot to submit my latest article to StumbleUpon. Need to go do that now.” Download these slides at: bit.ly/SEO3GA
  10. 10.  Looking for opportunities in these reports improves SEO by:  Letting you know what works, so you can do more of it  Letting you know what doesn’t work, so you can change it  Giving you a data-driven way to improve your site – no more blind guessing Download these slides at: bit.ly/SEO3GA
  11. 11. 1. Organic Keywords Traffic Sources -> Sources -> Search -> Organic2. Individual Page Traffic Content-> Site Content -> All Pages3. Referral Traffic Traffic Sources -> Sources -> Referrals Download these slides at: bit.ly/SEO3GA
  12. 12. Top 3 Google Analytics Reports for SEO Download this slide deck at http://bit.ly/SEO3GA
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