Simple Google Analytics: The 3 Metrics that Matter

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Focus on what matters in Google Analytics!

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Simple Google Analytics: The 3 Metrics that Matter

  1. 1. The 3 Metrics that Matter
  2. 2.  If you owned a physical store…  If 50% of people walked in and immediately left, would you try to find out why?  Would you pay attention to your shopper’s behavior?  If shoppers failed to notice a new sign, would you move it?
  3. 3.  Visitor reaction to your site is most important  Do they leave immediately?  If not, how long do they stay?  If they stay, how many “aisles” do they browse?
  4. 4.  Do they leave immediately?  Bounce rate  Found in: Content -> Site Content -> All Pages  Look at overall average  Look at individual rates for popular pages  Look at different periods of time (Getting better or worse?)  High is bad, low is good
  5. 5.  How long do they stay?  Average Time on Page  Found in: Content -> Site Content -> All Pages  Look at overall average  Look at individual rates for popular pages  Look at different periods of time (Getting better or worse?)  High is good, low is bad
  6. 6.  How many pages do they visit?  Visitors Flow  Found in: Audience -> Visitors Flow  Look at visual patterns  Look at drop off rates and through traffic for popular pages (Hover on light blue)  Drop offs are bad, through traffic is good
  7. 7.  “Watching” visitor reactions provides:  Quick conclusions as to which pages work well and which don’t  Easy way to prioritize your attention (which pages have the WORST metrics?)  A way to watch for improvements (or lack thereof) over time
  8. 8.  Curious about click reactions on a particular page?  In-Page Analytics shows activity visually  Found in: Content -> In-Page Analytics  Look at click percentages  Easy to see what’s drawing the eye and what’s not
  9. 9. Simple Google Analytics: The 3 Metrics that Matter Download this slide deck at http://slidesha.re/SimpleGA

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