 How to establish a professional online image
 How to use social media professionally
 How to dominate search results f...
 Ask questions along the way!
Download this slide deck at http://bit.ly/PAMDFS14
 Coding since 1986
 Creating websites since 1997
 Working in e-commerce since
2005
 UsedTwitter to start my own
busine...
Download this slide deck at http://bit.ly/PAMDFS14
 What is a personal brand?
 Your Strengths
 Your Uniqueness
 What is personal branding?
 Presenting your personal bra...
Download this slide deck at http://bit.ly/PAMDFS14
 No cost
 Search engine exposure
 Demonstrate expertise
 Build network
 Exposure to recruiters
 Create strong “perso...
Download this slide deck at http://bit.ly/PAMDFS14
 B2B-focused
 High income & older
users
 Build Network
 Drive website traffic
Download this slide deck at http://bit.l...
 Q&A platform
 Demonstrate expertise
Download this slide deck at http://bit.ly/PAMDFS14
 Share slide decks
 Demonstrate expertise
 Drive website traffic
Download this slide deck at http://bit.ly/PAMDFS14
 Lower exposure than
personal pages
 Good for running FB ads
Download this slide deck at http://bit.ly/PAMDFS14
 More exposure
 Can send messages, join
groups, and tag people
 Can have more than one
Download this slide deck at http...
 Build relationships
(including friendships!)
 Demonstrate expertise
(Tweetchats!)
 Drive website traffic
Download this...
 Demonstrate expertise
 Appear in Google search
results
 Google Image friendly
Download this slide deck at http://bit.l...
 Demonstrate expertise
 Search engine
exposure
 Great for visual arts
 Google Image friendly
Download this slide deck ...
 Build Network
 Leadership
Skills
 Search engine
friendly
Download this slide deck at http://bit.ly/PAMDFS14
Download this slide deck at http://bit.ly/PAMDFS14
 Social networks
dominate search results
 Create profiles on as
many appropriate social
networks as possible
Download th...
 Refer to yourself in the 3rd person in:
 Descriptions
(i.e. “Pam Aungst is an SEO expert”)
 Image filenames (i.e. Pam-...
BrandYourself.com
Download this slide deck at http://bit.ly/PAMDFS14
Download this slide deck at http://bit.ly/PAMDFS14
 PROFESSIONAL headshot
 Dressed for interview /
speech
 Professional
lighting/editing
Download this slide deck at http:...
People WILL be negative towards
you about something at some point
DON’T fuel the fire. Use the
opportunity to make yours...
Download this slide deck at http://bit.ly/PAMDFS14
 Showcase your strengths.
 Be tactful, but not too modest.
Download this slide deck at http://bit.ly/PAMDFS14
 Create separate accounts for personal
use & lock down their privacy
...
Download this slide deck at http://bit.ly/PAMDFS14
 You will be judged for your grammar.
You will be judged hard.
 Doubl...
Download this slide deck at http://bit.ly/PAMDFS14
Download this slide deck at http://bit.ly/PAMDFS14
 Online groups often have rules.
 Pay attention & adhere to them.
Download this slide deck at http://bit.ly/PAMDFS14
 Whatever it is you want to get,
give it away first
 Recommendations ...
Download this slide deck at http://bit.ly/PAMDFS14
 Personal Brand
 Your strengths & uniqueness
 Personal Branding
 Putting yourself out there
 Molding how people perce...
Download this slide deck at
http://bit.ly/PAMDFS14
Learn From
Pam!
Sign up to be notified of new
educational opportunities...
Online Personal Branding
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Online Personal Branding

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In this presentation, you will learn the fundamentals of using the internet for putting your best professional face forward online.

Published in: Marketing, Technology, Business
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Online Personal Branding

  1. 1.  How to establish a professional online image  How to use social media professionally  How to dominate search results for your name  Online reputation do's and don'ts Download this slide deck at http://bit.ly/PAMDFS14
  2. 2.  Ask questions along the way! Download this slide deck at http://bit.ly/PAMDFS14
  3. 3.  Coding since 1986  Creating websites since 1997  Working in e-commerce since 2005  UsedTwitter to start my own business in 2011 Download this slide deck at http://bit.ly/PAMDFS14
  4. 4. Download this slide deck at http://bit.ly/PAMDFS14
  5. 5.  What is a personal brand?  Your Strengths  Your Uniqueness  What is personal branding?  Presenting your personal brand to others: Putting yourself out there  Molding/shaping how you’re perceived Download this slide deck at http://bit.ly/PAMDFS14
  6. 6. Download this slide deck at http://bit.ly/PAMDFS14
  7. 7.  No cost  Search engine exposure  Demonstrate expertise  Build network  Exposure to recruiters  Create strong “personal brand” Download this slide deck at http://bit.ly/PAMDFS14
  8. 8. Download this slide deck at http://bit.ly/PAMDFS14
  9. 9.  B2B-focused  High income & older users  Build Network  Drive website traffic Download this slide deck at http://bit.ly/PAMDFS14
  10. 10.  Q&A platform  Demonstrate expertise Download this slide deck at http://bit.ly/PAMDFS14
  11. 11.  Share slide decks  Demonstrate expertise  Drive website traffic Download this slide deck at http://bit.ly/PAMDFS14
  12. 12.  Lower exposure than personal pages  Good for running FB ads Download this slide deck at http://bit.ly/PAMDFS14
  13. 13.  More exposure  Can send messages, join groups, and tag people  Can have more than one Download this slide deck at http://bit.ly/PAMDFS14
  14. 14.  Build relationships (including friendships!)  Demonstrate expertise (Tweetchats!)  Drive website traffic Download this slide deck at http://bit.ly/PAMDFS14
  15. 15.  Demonstrate expertise  Appear in Google search results  Google Image friendly Download this slide deck at http://bit.ly/PAMDFS14
  16. 16.  Demonstrate expertise  Search engine exposure  Great for visual arts  Google Image friendly Download this slide deck at http://bit.ly/PAMDFS14
  17. 17.  Build Network  Leadership Skills  Search engine friendly Download this slide deck at http://bit.ly/PAMDFS14
  18. 18. Download this slide deck at http://bit.ly/PAMDFS14
  19. 19.  Social networks dominate search results  Create profiles on as many appropriate social networks as possible Download this slide deck at http://bit.ly/PAMDFS14
  20. 20.  Refer to yourself in the 3rd person in:  Descriptions (i.e. “Pam Aungst is an SEO expert”)  Image filenames (i.e. Pam-Aungst.jpg) Download this slide deck at http://bit.ly/PAMDFS14
  21. 21. BrandYourself.com Download this slide deck at http://bit.ly/PAMDFS14
  22. 22. Download this slide deck at http://bit.ly/PAMDFS14
  23. 23.  PROFESSIONAL headshot  Dressed for interview / speech  Professional lighting/editing Download this slide deck at http://bit.ly/PAMDFS14
  24. 24. People WILL be negative towards you about something at some point DON’T fuel the fire. Use the opportunity to make yourself look good. Respond rather than react. Download this slide deck at http://bit.ly/PAMDFS14
  25. 25. Download this slide deck at http://bit.ly/PAMDFS14  Showcase your strengths.  Be tactful, but not too modest.
  26. 26. Download this slide deck at http://bit.ly/PAMDFS14  Create separate accounts for personal use & lock down their privacy  DO NOT discuss politics, religion, or other strong opinions on professional accounts
  27. 27. Download this slide deck at http://bit.ly/PAMDFS14  You will be judged for your grammar. You will be judged hard.  Double-check everything before posting.
  28. 28. Download this slide deck at http://bit.ly/PAMDFS14
  29. 29. Download this slide deck at http://bit.ly/PAMDFS14  Online groups often have rules.  Pay attention & adhere to them.
  30. 30. Download this slide deck at http://bit.ly/PAMDFS14  Whatever it is you want to get, give it away first  Recommendations & Endorsements  Reviews & Ratings  Blog comments  Referrals
  31. 31. Download this slide deck at http://bit.ly/PAMDFS14
  32. 32.  Personal Brand  Your strengths & uniqueness  Personal Branding  Putting yourself out there  Molding how people perceive you  Online Image  Social Media  Search Results come from social  Do’s  Professional Images  Give to Get  Show Off  Use SpellCheck  Don’ts  Break Rules  React to Negativity  Mix personal & professional  Forget your manners  Behave online as you wouldn’t offline Download this slide deck at http://bit.ly/PAMDFS14
  33. 33. Download this slide deck at http://bit.ly/PAMDFS14 Learn From Pam! Sign up to be notified of new educational opportunities From Pam Ann Marketing! http://bit.ly/PamNews

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