Online Personal Branding
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Online Personal Branding

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In this presentation, you will learn the fundamentals of using the internet for putting your best professional face forward online.

In this presentation, you will learn the fundamentals of using the internet for putting your best professional face forward online.

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  • 1.  How to establish a professional online image  How to use social media professionally  How to dominate search results for your name  Online reputation do's and don'ts Download this slide deck at http://bit.ly/PAMDFS14
  • 2.  Ask questions along the way! Download this slide deck at http://bit.ly/PAMDFS14
  • 3.  Coding since 1986  Creating websites since 1997  Working in e-commerce since 2005  UsedTwitter to start my own business in 2011 Download this slide deck at http://bit.ly/PAMDFS14
  • 4. Download this slide deck at http://bit.ly/PAMDFS14
  • 5.  What is a personal brand?  Your Strengths  Your Uniqueness  What is personal branding?  Presenting your personal brand to others: Putting yourself out there  Molding/shaping how you’re perceived Download this slide deck at http://bit.ly/PAMDFS14
  • 6. Download this slide deck at http://bit.ly/PAMDFS14
  • 7.  No cost  Search engine exposure  Demonstrate expertise  Build network  Exposure to recruiters  Create strong “personal brand” Download this slide deck at http://bit.ly/PAMDFS14
  • 8. Download this slide deck at http://bit.ly/PAMDFS14
  • 9.  B2B-focused  High income & older users  Build Network  Drive website traffic Download this slide deck at http://bit.ly/PAMDFS14
  • 10.  Q&A platform  Demonstrate expertise Download this slide deck at http://bit.ly/PAMDFS14
  • 11.  Share slide decks  Demonstrate expertise  Drive website traffic Download this slide deck at http://bit.ly/PAMDFS14
  • 12.  Lower exposure than personal pages  Good for running FB ads Download this slide deck at http://bit.ly/PAMDFS14
  • 13.  More exposure  Can send messages, join groups, and tag people  Can have more than one Download this slide deck at http://bit.ly/PAMDFS14
  • 14.  Build relationships (including friendships!)  Demonstrate expertise (Tweetchats!)  Drive website traffic Download this slide deck at http://bit.ly/PAMDFS14
  • 15.  Demonstrate expertise  Appear in Google search results  Google Image friendly Download this slide deck at http://bit.ly/PAMDFS14
  • 16.  Demonstrate expertise  Search engine exposure  Great for visual arts  Google Image friendly Download this slide deck at http://bit.ly/PAMDFS14
  • 17.  Build Network  Leadership Skills  Search engine friendly Download this slide deck at http://bit.ly/PAMDFS14
  • 18. Download this slide deck at http://bit.ly/PAMDFS14
  • 19.  Social networks dominate search results  Create profiles on as many appropriate social networks as possible Download this slide deck at http://bit.ly/PAMDFS14
  • 20.  Refer to yourself in the 3rd person in:  Descriptions (i.e. “Pam Aungst is an SEO expert”)  Image filenames (i.e. Pam-Aungst.jpg) Download this slide deck at http://bit.ly/PAMDFS14
  • 21. BrandYourself.com Download this slide deck at http://bit.ly/PAMDFS14
  • 22. Download this slide deck at http://bit.ly/PAMDFS14
  • 23.  PROFESSIONAL headshot  Dressed for interview / speech  Professional lighting/editing Download this slide deck at http://bit.ly/PAMDFS14
  • 24. People WILL be negative towards you about something at some point DON’T fuel the fire. Use the opportunity to make yourself look good. Respond rather than react. Download this slide deck at http://bit.ly/PAMDFS14
  • 25. Download this slide deck at http://bit.ly/PAMDFS14  Showcase your strengths.  Be tactful, but not too modest.
  • 26. Download this slide deck at http://bit.ly/PAMDFS14  Create separate accounts for personal use & lock down their privacy  DO NOT discuss politics, religion, or other strong opinions on professional accounts
  • 27. Download this slide deck at http://bit.ly/PAMDFS14  You will be judged for your grammar. You will be judged hard.  Double-check everything before posting.
  • 28. Download this slide deck at http://bit.ly/PAMDFS14
  • 29. Download this slide deck at http://bit.ly/PAMDFS14  Online groups often have rules.  Pay attention & adhere to them.
  • 30. Download this slide deck at http://bit.ly/PAMDFS14  Whatever it is you want to get, give it away first  Recommendations & Endorsements  Reviews & Ratings  Blog comments  Referrals
  • 31. Download this slide deck at http://bit.ly/PAMDFS14
  • 32.  Personal Brand  Your strengths & uniqueness  Personal Branding  Putting yourself out there  Molding how people perceive you  Online Image  Social Media  Search Results come from social  Do’s  Professional Images  Give to Get  Show Off  Use SpellCheck  Don’ts  Break Rules  React to Negativity  Mix personal & professional  Forget your manners  Behave online as you wouldn’t offline Download this slide deck at http://bit.ly/PAMDFS14
  • 33. Download this slide deck at http://bit.ly/PAMDFS14 Learn From Pam! Sign up to be notified of new educational opportunities From Pam Ann Marketing! http://bit.ly/PamNews