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LinkedIn Basics & Beyond: 2014 Edition

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LinkedIn is the #1 business networking website in the world, and it’s NOT just for job seekers. Are you making the most of this potential gold mine of B2B leads? This presentation will teach you: …

LinkedIn is the #1 business networking website in the world, and it’s NOT just for job seekers. Are you making the most of this potential gold mine of B2B leads? This presentation will teach you:


LinkedIn 101: Do’s and Don’ts
Tips for Profile Optimization
All About Recommendations and Endorsements
How to Drive Traffic to Your Website with LinkedIn
How to “Go Mining” for Warm Leads on LinkedIn

Published in Marketing , Technology , Business
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  • 1.  LinkedIn 101: Do’s and Don’ts  Tips for Profile Optimization  All About Recommendations and Endorsements  How to DriveTraffic toYour Website with LinkedIn  How to “Go Mining” forWarm Leads on LinkedIn Download this slide deck at http://bit.ly/LIBASICS14
  • 2.  We will have Q&A at the end. Download this slide deck at http://bit.ly/LIBASICS14
  • 3.  LinkedIn has over 200 million users (in total) and gains 2 new users every second.  LinkedIn has an above-average number of users that are well-educated, male, aged 25 to 64, high-income individuals  53% of B2B marketers have acquired a customer through LinkedIn, compared to 22% for B2C Download this slide deck at http://bit.ly/LIBASICS14
  • 4. Download this slide deck at http://bit.ly/LIBASICS14
  • 5.  Who EXACTLY are you looking to meet?  Prospects? Strategic Partners? Referral Sources?  Demographics? Psychographics?  What EXACTLY do you want to get from this?  Meetings? Email subscribers?Website visitors? BE STRATEGIC & SPECIFIC. Download this slide deck at http://bit.ly/LIBASICS14
  • 6.  PROFESSIONAL headshot  GREAT headline (TIP: For SEO purposes, put your name first, i.e. “Pam Aungst is a…”)  CUSTOM profile link (URL)  LINKS to Company Profile &Website  COMPLETELY filled out  SMART keywords  Projects  Multimedia Download this slide deck at http://bit.ly/LIBASICS14
  • 7. Being too picky about connecting is like going to a networking event and REFUSING to speak to people that you haven’t already met. Download this slide deck at http://bit.ly/LIBASICS14
  • 8. Download this slide deck at http://bit.ly/LIBASICS14  Share genuinely useful information  Share your own articles (if they have genuinely useful information)
  • 9. Download this slide deck at http://bit.ly/LIBASICS14
  • 10.  Do NOT join groups YOU are interested in  Join groups yourTARGET PROSPECTS are in Download this slide deck at http://bit.ly/LIBASICS14
  • 11. Download this slide deck at http://bit.ly/LIBASICS14  Research the people you’ll be meeting with  Find common ground for conversation (but don’t be creepy about it)
  • 12. Download this slide deck at http://bit.ly/LIBASICS14  Premium Feature  FreeTrial  30x more effective than cold-calling
  • 13. Download this slide deck at http://bit.ly/LIBASICS14
  • 14. Download this slide deck at http://bit.ly/LIBASICS14  Mention:  Common ground  Where/how you met  Why you’d like to connect  How you might be able to help EACH OTHER
  • 15. Download this slide deck at http://bit.ly/LIBASICS14
  • 16.  On Mondays, I post a tip about X  On Wednesdays, I post a tip aboutY  On Fridays, I share one of my recent blogs Download this slide deck at http://bit.ly/LIBASICS14
  • 17. Download this slide deck at http://bit.ly/LIBASICS14  HootSuite: Post to multiple groups, personal profile, and company profile in one shot. Schedule future posts.  CamCard: Scan business cards & connect instantly  Rapportive Plugin (Gmail) or Xobni (Outlook): Email plugin that displays social profiles of contacts  CRM Integration: Many customer Relationship Management software platforms integrate with LinkedIn
  • 18. Download this slide deck at http://bit.ly/LIBASICS14 SEO & Social Media Blog Articles Downloads Email Mktg Webinars LEADS
  • 19.  2 out of every 10 messages sent results in a meeting  1 out of every 5 meetings leads to a proposal  20% close ratio Send 50 msgs = 10 meetings = 2 proposals = 0.4 sales (oops) Send 150 msgs = 30 meetings = 6 proposals = 1 sale (yay!)  Behavior Goal = Send 150 messages per month Download this slide deck at http://bit.ly/LIBASICS14
  • 20. Download this slide deck at http://bit.ly/LIBASICS14 http://bit.ly/LIMktgPlanTemplate
  • 21. Download this slide deck at http://bit.ly/LIBASICS14
  • 22. Download this slide deck at http://bit.ly/LIBASICS14
  • 23. Download this slide deck at http://bit.ly/LIBASICS14
  • 24. Download this slide deck at http://bit.ly/LIBASICS14
  • 25. Download this slide deck at http://bit.ly/LIBASICS14
  • 26. Download this slide deck at http://bit.ly/LIBASICS14
  • 27.  Recommendations you GIVE are shown on YOUR profile.  Choose your words carefully  Be authentic  Don’t be afraid to ask for a clarification Download this slide deck at http://bit.ly/LIBASICS14
  • 28.  Do’s  Target your efforts  Optimize your profile  Post in groups  Research before meetings  Try InMails  Send tactful, personalized messages  Hunt forWarm Leads (request Introductions)  Create routines  UseTools  Track results & set behavior goals  Download my LinkedIn Marketing PlanTemplate  Don’ts  Be too restrictive about connecting  Join groups you’re interested in  Break group rules  Spam people  Forget your manners  Behave online as you wouldn’t offline Download this slide deck at http://bit.ly/LIBASICS14
  • 29. Download this slide deck at http://bit.ly/LIBASICS14 Learn From Pam! Sign up to be notified of new educational opportunities From Pam Ann Marketing! http://bit.ly/PamNews