How to Get Found on the Internet: A Framework for a Successful SEO Strategy

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Most people now turn to Google instead of the yellow pages when looking for a company to do business with. Getting your website to appear in search results is not as straightforward as signing up for the yellow pages was, but it can be done. This presentation will explain how search engines like Google work, what an effective search engine optimization (SEO) strategy should include, and simple things you can do to increase your exposure in search engine results.

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How to Get Found on the Internet: A Framework for a Successful SEO Strategy

  1. 1.  SEO101  AThreefoldApproach to SEO  Measurement & Improvement  What’s New in SEO Download this slide deck at http://bit.ly/GetFound14
  2. 2.  Please hold questions until the end! Download this slide deck at http://bit.ly/GetFound14
  3. 3.  Coding since 1986  Creating websites since 1997  Working in e-commerce since 2005  Marketing MBA Download this slide deck at http://bit.ly/GetFound14
  4. 4. Download this slide deck at http://bit.ly/GetFound14
  5. 5.  Google does data entry with your website Download this slide deck at http://bit.ly/GetFound14
  6. 6. Download this slide deck at http://bit.ly/GetFound14
  7. 7. Download this slide deck at http://bit.ly/GetFound14
  8. 8. Download this slide deck at http://bit.ly/GetFound14
  9. 9. Download this slide deck at http://bit.ly/GetFound14
  10. 10. Download this slide deck at http://bit.ly/GetFound14 www.WooRank.com
  11. 11. Download this slide deck at http://bit.ly/GetFound14 Hand WooRank Report to Webmaster. Tell them to fix it all. (Cry if necessary)
  12. 12. Download this slide deck at http://bit.ly/GetFound14
  13. 13. Download this slide deck at http://bit.ly/GetFound14
  14. 14. Download this slide deck at http://bit.ly/GetFound14
  15. 15. Download this slide deck at http://bit.ly/GetFound14 http://adwords.google.com “Keyword Planner” Tool (No ad purchase required to use the “Keyword Planner” tool)
  16. 16. Download this slide deck at http://bit.ly/GetFound14
  17. 17. Download this slide deck at http://bit.ly/GetFound14
  18. 18. Download this slide deck at http://bit.ly/GetFound14
  19. 19. Download this slide deck at http://bit.ly/GetFound14 Each product or service needs its own page.
  20. 20. Download this slide deck at http://bit.ly/GetFound14
  21. 21. Download this slide deck at http://bit.ly/GetFound14 (Blog must be on your own website, not on WordPress.com or Blogger.com)
  22. 22. Download this slide deck at http://bit.ly/GetFound14
  23. 23. Download this slide deck at http://bit.ly/GetFound14  4 Categories = 4 Posts Per Month  ONE Key Phrase per post!
  24. 24. Download this slide deck at http://bit.ly/GetFound14
  25. 25. Download this slide deck at http://bit.ly/GetFound14
  26. 26. Download this slide deck at http://bit.ly/GetFound14
  27. 27. Download this slide deck at http://bit.ly/GetFound14
  28. 28. Download this slide deck at http://bit.ly/GetFound14
  29. 29. Download this slide deck at http://bit.ly/GetFound14
  30. 30. Download this slide deck at http://bit.ly/GetFound14
  31. 31. Download this slide deck at http://bit.ly/GetFound14 https://www.stumbleupon.com/pd Paid Discovery on Great Content = FAST Link Building
  32. 32. Download this slide deck at http://bit.ly/GetFound14  10/14: 183 links from 37 different sites  1 paid stumble on 10/15: $50 for 500 visitors  11/19: 303 links from 56 different sites  An increase of 120 links and 19 root domains in 1 month
  33. 33. Download this slide deck at http://bit.ly/GetFound14
  34. 34. Download this slide deck at http://bit.ly/GetFound14
  35. 35. Download this slide deck at http://bit.ly/GetFound14
  36. 36. Download this slide deck at http://bit.ly/GetFound14
  37. 37. Download this slide deck at http://bit.ly/GetFound14 https://moz.com/local/search
  38. 38. Download this slide deck at http://bit.ly/GetFound14
  39. 39. Download this slide deck at http://bit.ly/GetFound14 1. Organic Keywords (WebmasterTools) SearchTraffic -> Search Queries 2. Landing Pages (Analytics) Behavior -> Site Content -> Landing Pages ❶Visits ❷Bounce Rate ❸Avg.Visit Duration 3. ReferralTraffic (Analytics) Acquisition -> All Referrals
  40. 40. Download this slide deck at http://bit.ly/GetFound14 “I should blog more about that” “I should add that to my Services page” “That would make a great article”
  41. 41. Download this slide deck at http://bit.ly/GetFound14
  42. 42. Download this slide deck at http://bit.ly/GetFound14
  43. 43. Download this slide deck at http://bit.ly/GetFound14 Jump ahead of hundreds of millions of pages using Authorship! http://plus.google.com/authorship
  44. 44. Download this slide deck at http://bit.ly/GetFound14
  45. 45. 1. Fill out 100% 2. Get reviews! Download this slide deck at http://bit.ly/GetFound14 https://plus.google.com/dashboard
  46. 46. Download this slide deck at http://bit.ly/GetFound14
  47. 47. Download this slide deck at http://bit.ly/GetFound14
  48. 48. Download this slide deck at http://bit.ly/GetFound14  Technical  Fix Issues  On-Page  Keyword Research  Drilldown Pages  Editorial Calendar  Off-Page  Links (Stumble!)  Social Media  Citations  Measure & Improve  Watch the “Metrics that Matter”  Get ideas from keyword data  Stay onTop of Trends  Authorship  Local
  49. 49. Download this slide deck at http://bit.ly/GetFound14 Learn From Pam! Sign up to be notified of new educational opportunities From Pam Ann Marketing! http://bit.ly/PamNews

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