A Framework for a Successful SEO Strategy

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Slide deck that accompanies my "Framework for a Successful SEO Strategy" presentation

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A Framework for a Successful SEO Strategy

  1. 1.  SEO101  AThreefoldApproach to SEO  Measurement & Improvement  What’s New in SEO Download this slide deck at http://bit.ly/MorrisSEO
  2. 2.  Please hold questions until the end! Download this slide deck at http://bit.ly/MorrisSEO
  3. 3. Download this slide deck at http://bit.ly/MorrisSEO
  4. 4.  Google does data entry with your website Download this slide deck at http://bit.ly/MorrisSEO
  5. 5. Download this slide deck at http://bit.ly/MorrisSEO
  6. 6. Download this slide deck at http://bit.ly/MorrisSEO
  7. 7. Download this slide deck at http://bit.ly/MorrisSEO
  8. 8. Download this slide deck at http://bit.ly/MorrisSEO
  9. 9. Download this slide deck at http://bit.ly/MorrisSEO www.WooRank.com
  10. 10. Download this slide deck at http://bit.ly/MorrisSEO HandWooRank Report to Webmaster. Tell them to fix it all. (Cry if necessary)
  11. 11. Download this slide deck at http://bit.ly/MorrisSEO
  12. 12. Download this slide deck at http://bit.ly/MorrisSEO
  13. 13. Download this slide deck at http://bit.ly/MorrisSEO
  14. 14. Download this slide deck at http://bit.ly/MorrisSEO http://adwords.google.com “Keyword Planner” Tool (No ad purchase required to use the “Keyword Planner” tool)
  15. 15. Download this slide deck at http://bit.ly/MorrisSEO
  16. 16. Download this slide deck at http://bit.ly/MorrisSEO
  17. 17. Download this slide deck at http://bit.ly/MorrisSEO
  18. 18. Download this slide deck at http://bit.ly/MorrisSEO Each product or service needs its own page.
  19. 19. Download this slide deck at http://bit.ly/MorrisSEO
  20. 20. Download this slide deck at http://bit.ly/MorrisSEO (Blog must be on your own website, not on WordPress.com or Blogger.com)
  21. 21. Download this slide deck at http://bit.ly/MorrisSEO
  22. 22. Download this slide deck at http://bit.ly/MorrisSEO  4 Categories = 4 Posts Per Month  ONE Key Phrase per post!
  23. 23. Download this slide deck at http://bit.ly/MorrisSEO
  24. 24. Download this slide deck at http://bit.ly/MorrisSEO
  25. 25. Download this slide deck at http://bit.ly/MorrisSEO
  26. 26. Download this slide deck at http://bit.ly/MorrisSEO
  27. 27. Download this slide deck at http://bit.ly/MorrisSEO
  28. 28. Download this slide deck at http://bit.ly/MorrisSEO https://www.stumbleupon.com/pd Paid Discovery on Great Content = FAST Link Building
  29. 29. Download this slide deck at http://bit.ly/MorrisSEO
  30. 30. Download this slide deck at http://bit.ly/MorrisSEO
  31. 31. Download this slide deck at http://bit.ly/MorrisSEO
  32. 32. Download this slide deck at http://bit.ly/MorrisSEO 1. Organic Keywords Traffic Sources -> Sources -> Search -> Organic 2. Individual PageTraffic Content-> Site Content -> All Pages 3. ReferralTraffic Traffic Sources -> Sources -> Referrals
  33. 33. Download this slide deck at http://bit.ly/MorrisSEO Find where you already have momentum, then BLOG, BLOG, BLOG! Also consider enhancing your “Services” pages or other areas of your site… “Wow, I should definitely blog more about black hat SEO!” “I should add that to my Services page” “That would make a great article title”
  34. 34. Download this slide deck at http://bit.ly/MorrisSEO
  35. 35. Download this slide deck at http://bit.ly/MorrisSEO
  36. 36. Download this slide deck at http://bit.ly/MorrisSEO Jump ahead of hundreds of millions of pages using Authorship! http://plus.google.com/authorship
  37. 37. Download this slide deck at http://bit.ly/MorrisSEO
  38. 38. 1. Fill out 100% 2. Get reviews! Download this slide deck at http://bit.ly/MorrisSEO http://places.google.com
  39. 39. Download this slide deck at http://bit.ly/MorrisSEO
  40. 40. Download this slide deck at http://bit.ly/MorrisSEO  Technical  Fix Issues  On-Page  Keyword Research  Revisit Site Structure  Editorial Calendar  Off-Page  Links (Stumble!)  Social Media  Measure & Improve  Watch the “Metrics that Matter”  Get ideas from keyword data  Stay onTop of Trends  Authorship  Local
  41. 41. pam@pamannmarketing.com Download this slide deck at http://bit.ly/MorrisSEO FREE Website SEO Audit For seminar guests ONLY!

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