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A Framework for a Successful SEO Strategy: 2014 Edition

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  • 1.  SEO101  AThreefoldApproach to SEO  Measurement & Improvement  What’s New in SEO Download this slide deck at http://bit.ly/seostrategy2014
  • 2.  Please ask questions along the way! Download this slide deck at http://bit.ly/seostrategy2014
  • 3.  Coding since 1986  Creating websites since 1997  Working in e-commerce since 2005  Marketing MBA Download this slide deck at http://bit.ly/seostrategy2014
  • 4. Download this slide deck at http://bit.ly/seostrategy2014
  • 5.  Google does data entry with your website Download this slide deck at http://bit.ly/seostrategy2014
  • 6. Download this slide deck at http://bit.ly/seostrategy2014
  • 7. Download this slide deck at http://bit.ly/seostrategy2014
  • 8. Download this slide deck at http://bit.ly/seostrategy2014
  • 9. Download this slide deck at http://bit.ly/seostrategy2014
  • 10. Download this slide deck at http://bit.ly/seostrategy2014 www.WooRank.com
  • 11. Download this slide deck at http://bit.ly/seostrategy2014 Hand WooRank Report to Webmaster. Tell them to fix it all. (Cry if necessary)
  • 12. Download this slide deck at http://bit.ly/seostrategy2014
  • 13. Download this slide deck at http://bit.ly/seostrategy2014
  • 14. Download this slide deck at http://bit.ly/seostrategy2014
  • 15. Download this slide deck at http://bit.ly/seostrategy2014 http://adwords.google.com “Keyword Planner” Tool (No ad purchase required to use the “Keyword Planner” tool)
  • 16. Download this slide deck at http://bit.ly/seostrategy2014
  • 17. Download this slide deck at http://bit.ly/seostrategy2014
  • 18. Download this slide deck at http://bit.ly/seostrategy2014
  • 19. Download this slide deck at http://bit.ly/seostrategy2014 Each product or service needs its own page.
  • 20. Download this slide deck at http://bit.ly/seostrategy2014
  • 21. Download this slide deck at http://bit.ly/seostrategy2014 1. Expand site size 2. Keep site fresh 3. Use different keyword variations 4. Obtain links & social shares
  • 22. Download this slide deck at http://bit.ly/seostrategy2014 (Blog must be on your own website, not on WordPress.com or Blogger.com)
  • 23. Download this slide deck at http://bit.ly/seostrategy2014 Source: Hubspot
  • 24. Download this slide deck at http://bit.ly/seostrategy2014  4 Categories = 4 Posts Per Month  ONE Key Phrase per post!
  • 25. Download this slide deck at http://bit.ly/seostrategy2014
  • 26. Download this slide deck at http://bit.ly/seostrategy2014
  • 27. Download this slide deck at http://bit.ly/seostrategy2014
  • 28. Download this slide deck at http://bit.ly/seostrategy2014
  • 29. Download this slide deck at http://bit.ly/seostrategy2014
  • 30. Download this slide deck at http://bit.ly/seostrategy2014
  • 31. Download this slide deck at http://bit.ly/seostrategy2014
  • 32. Download this slide deck at http://bit.ly/seostrategy2014
  • 33. Download this slide deck at http://bit.ly/seostrategy2014 https://www.stumbleupon.com/pd Paid Discovery on Great Content = FAST Link Building
  • 34. Download this slide deck at http://bit.ly/seostrategy2014  10/14: 183 links from 37 different sites  1 paid stumble on 10/15: $50 for 500 visitors  11/19: 303 links from 56 different sites  An increase of 120 links and 19 root domains in 1 month
  • 35. Download this slide deck at http://bit.ly/seostrategy2014
  • 36. Download this slide deck at http://bit.ly/seostrategy2014
  • 37. Download this slide deck at http://bit.ly/seostrategy2014
  • 38. Download this slide deck at http://bit.ly/seostrategy2014
  • 39. Download this slide deck at http://bit.ly/seostrategy2014 https://moz.com/local/search
  • 40. Download this slide deck at http://bit.ly/seostrategy2014
  • 41. Download this slide deck at http://bit.ly/seostrategy2014 1. Organic Keywords (WebmasterTools) SearchTraffic -> Search Queries 2. Landing Pages (Analytics) Behavior -> Site Content -> Landing Pages ❶Visits ❷Bounce Rate ❸Avg.Visit Duration 3. ReferralTraffic (Analytics) Acquisition -> All Referrals
  • 42. Download this slide deck at http://bit.ly/seostrategy2014 “I should blog more about that” “I should add that to my Services page” “That would make a great article”
  • 43. Download this slide deck at http://bit.ly/seostrategy2014
  • 44. Download this slide deck at http://bit.ly/seostrategy2014
  • 45. Download this slide deck at http://bit.ly/seostrategy2014
  • 46. Download this slide deck at http://bit.ly/seostrategy2014 Jump ahead of hundreds of millions of pages using Authorship! http://plus.google.com/authorship
  • 47. Download this slide deck at http://bit.ly/seostrategy2014
  • 48. 1. Fill out 100% 2. Get reviews! Download this slide deck at http://bit.ly/seostrategy2014 https://plus.google.com/dashboard
  • 49. Download this slide deck at http://bit.ly/seostrategy2014
  • 50. Download this slide deck at http://bit.ly/seostrategy2014  Technical  Fix Issues  On-Page  Keyword Research  Drilldown Pages  Editorial Calendar  Off-Page  Links (Stumble!)  Social Media  Citations  Measure & Improve  Watch the “Metrics that Matter”  Get ideas from keyword data  Stay onTop of Trends  Authorship  Local
  • 51. Download this slide deck at http://bit.ly/seostrategy2014 $25 SEO Report Card Find out what parts of your site needs the most help. Normally $125, but for webinar attendees it’s only $25! http://pamannmarketing.com/ discounted-seo-audit/ Password: pamseo2014