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 Getting Started
 Profile Optimization
 Recommendations &
Endorsements
 MaximizingGroup
Membership
 Taking it to the ...
 We will have Q&A at the end.
Download this slide deck at http://bit.ly/LIBasicsSlides
 LinkedIn has over 200 million users (in total) and gains 2 new users
every second.
 64% of LinkedIn users are outside o...
Download this slide deck at http://bit.ly/LIBasicsSlides
 Who EXACTLY are you going after?
 What EXACTLY makes you different?
 What EXACTLY do you want to get from this?
BE SPE...
 PROFESSIONAL headshot
 GREAT headline
(TIP: For SEO purposes, put your name first, i.e.
“Pam Aungst is a…”)
 CUSTOM li...
 Companies -> Add a
Company
 Fill out 100%
 Link to your profile as
place of employment
Download this slide deck at htt...
 DON’T be too restrictive
Being too picky about
connecting is like going to a
networking event and
REFUSING to speak to p...
1. Import your email
contacts
2. Use the “PeopleYou
May Know” feature
Download this slide deck at http://bit.ly/LIBasicsSl...
Download this slide deck at http://bit.ly/LIBasicsSlides
Download this slide deck at http://bit.ly/LIBasicsSlides
Download this slide deck at http://bit.ly/LIBasicsSlides
Download this slide deck at http://bit.ly/LIBasicsSlides
 Recommendations you GIVE are shown
on YOUR profile.
 Choose your words carefully
 Be authentic
 Don’t be afraid to as...
Download this slide deck at http://bit.ly/LIBasicsSlides
 Do NOT join groups YOU are interested in
 Join groups yourTARGET PROSPECTS are in
Download this slide deck at http://bi...
 On Mondays, I post a tip about X
 On Wednesdays, I post a tip aboutY
 On Fridays, I share one of my recent blogs
Downl...
 LinkedIn Bookmarklet
lets you post a link to several groups at once
http://www.linkedin.com/static?key=browser_bookmarkl...
 Do NOT post anything in a group
without asking yourself:
“Will they find this information
GENUINELY USEFUL whether they
...
 Link Quora to LinkedIn to demonstrate expertise
Download this slide deck at http://bit.ly/LIBasicsSlides
 CardMunch (iPhone) or CamCard (Android)
Scan business cards & connect instantly
 Rapportive Plugin (Gmail) or Xobni (Ou...
 Getting Started
 Strategize
 Build network
 Profile Optimization
 Professional photo
 Multimedia
 Keywords
 Custo...
LinkedIn Basics & Beyond
Download this slide deck at http://bit.ly/LIBasicsSlides
Discounted private
consultations
For web...
20130716 linked in basics and beyond
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20130716 linked in basics and beyond

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Transcript of "20130716 linked in basics and beyond"

  1. 1.  Getting Started  Profile Optimization  Recommendations & Endorsements  MaximizingGroup Membership  Taking it to the Next Level Download this slide deck at http://bit.ly/LIBasicsSlides
  2. 2.  We will have Q&A at the end. Download this slide deck at http://bit.ly/LIBasicsSlides
  3. 3.  LinkedIn has over 200 million users (in total) and gains 2 new users every second.  64% of LinkedIn users are outside of the US.  45 million people visited LinkedIn in June 2013.  LinkedIn has an above-average number of users that are well- educated, male, aged 25 to 64, high-income whites or Asians with no kids.  53% of business-to-business marketers have acquired a customer through LinkedIn, compared to 22% for business-to-consumer  43% of all marketers have found a customer via LinkedIn in 2013 Download this slide deck at http://bit.ly/LIBasicsSlides
  4. 4. Download this slide deck at http://bit.ly/LIBasicsSlides
  5. 5.  Who EXACTLY are you going after?  What EXACTLY makes you different?  What EXACTLY do you want to get from this? BE SPECIFIC. Download this slide deck at http://bit.ly/LIBasicsSlides
  6. 6.  PROFESSIONAL headshot  GREAT headline (TIP: For SEO purposes, put your name first, i.e. “Pam Aungst is a…”)  CUSTOM link (URL)  COMPLETELY filled out  SMART keywords  NEW! Multimedia Download this slide deck at http://bit.ly/LIBasicsSlides
  7. 7.  Companies -> Add a Company  Fill out 100%  Link to your profile as place of employment Download this slide deck at http://bit.ly/LIBasicsSlides
  8. 8.  DON’T be too restrictive Being too picky about connecting is like going to a networking event and REFUSING to speak to people that you haven’t already met. Download this slide deck at http://bit.ly/LIBasicsSlides
  9. 9. 1. Import your email contacts 2. Use the “PeopleYou May Know” feature Download this slide deck at http://bit.ly/LIBasicsSlides
  10. 10. Download this slide deck at http://bit.ly/LIBasicsSlides
  11. 11. Download this slide deck at http://bit.ly/LIBasicsSlides
  12. 12. Download this slide deck at http://bit.ly/LIBasicsSlides
  13. 13. Download this slide deck at http://bit.ly/LIBasicsSlides
  14. 14.  Recommendations you GIVE are shown on YOUR profile.  Choose your words carefully  Be authentic  Don’t be afraid to ask for a clarification Download this slide deck at http://bit.ly/LIBasicsSlides
  15. 15. Download this slide deck at http://bit.ly/LIBasicsSlides
  16. 16.  Do NOT join groups YOU are interested in  Join groups yourTARGET PROSPECTS are in Download this slide deck at http://bit.ly/LIBasicsSlides
  17. 17.  On Mondays, I post a tip about X  On Wednesdays, I post a tip aboutY  On Fridays, I share one of my recent blogs Download this slide deck at http://bit.ly/LIBasicsSlides
  18. 18.  LinkedIn Bookmarklet lets you post a link to several groups at once http://www.linkedin.com/static?key=browser_bookmarklet Download this slide deck at http://bit.ly/LIBasicsSlides
  19. 19.  Do NOT post anything in a group without asking yourself: “Will they find this information GENUINELY USEFUL whether they do business with me or not?” Download this slide deck at http://bit.ly/LIBasicsSlides
  20. 20.  Link Quora to LinkedIn to demonstrate expertise Download this slide deck at http://bit.ly/LIBasicsSlides
  21. 21.  CardMunch (iPhone) or CamCard (Android) Scan business cards & connect instantly  Rapportive Plugin (Gmail) or Xobni (Outlook) Email plugin that displays social profiles of contacts  Nimble (Social CRM system) Customer Relationship Management software that integrates social communications Download this slide deck at http://bit.ly/LIBasicsSlides
  22. 22.  Getting Started  Strategize  Build network  Profile Optimization  Professional photo  Multimedia  Keywords  Custom link  Create company profile  ONE HUNDRED PERCENT  Give to Get  Recommend  Endorse  Groups  PostGENUINELYUSEFUL info  Strategy & Schedule  Next Level  LinkQuora  Use tools ▪ Card scanner on phone ▪ Inbox plugin ▪ SocialCRM system Download this slide deck at http://bit.ly/LIBasicsSlides
  23. 23. LinkedIn Basics & Beyond Download this slide deck at http://bit.ly/LIBasicsSlides Discounted private consultations For webinar guests ONLY! http://bit.ly/PamConsult
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