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20130716 linked in basics and beyond
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20130716 linked in basics and beyond

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  • 1.  Getting Started  Profile Optimization  Recommendations & Endorsements  MaximizingGroup Membership  Taking it to the Next Level Download this slide deck at http://bit.ly/LIBasicsSlides
  • 2.  We will have Q&A at the end. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 3.  LinkedIn has over 200 million users (in total) and gains 2 new users every second.  64% of LinkedIn users are outside of the US.  45 million people visited LinkedIn in June 2013.  LinkedIn has an above-average number of users that are well- educated, male, aged 25 to 64, high-income whites or Asians with no kids.  53% of business-to-business marketers have acquired a customer through LinkedIn, compared to 22% for business-to-consumer  43% of all marketers have found a customer via LinkedIn in 2013 Download this slide deck at http://bit.ly/LIBasicsSlides
  • 4. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 5.  Who EXACTLY are you going after?  What EXACTLY makes you different?  What EXACTLY do you want to get from this? BE SPECIFIC. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 6.  PROFESSIONAL headshot  GREAT headline (TIP: For SEO purposes, put your name first, i.e. “Pam Aungst is a…”)  CUSTOM link (URL)  COMPLETELY filled out  SMART keywords  NEW! Multimedia Download this slide deck at http://bit.ly/LIBasicsSlides
  • 7.  Companies -> Add a Company  Fill out 100%  Link to your profile as place of employment Download this slide deck at http://bit.ly/LIBasicsSlides
  • 8.  DON’T be too restrictive Being too picky about connecting is like going to a networking event and REFUSING to speak to people that you haven’t already met. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 9. 1. Import your email contacts 2. Use the “PeopleYou May Know” feature Download this slide deck at http://bit.ly/LIBasicsSlides
  • 10. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 11. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 12. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 13. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 14.  Recommendations you GIVE are shown on YOUR profile.  Choose your words carefully  Be authentic  Don’t be afraid to ask for a clarification Download this slide deck at http://bit.ly/LIBasicsSlides
  • 15. Download this slide deck at http://bit.ly/LIBasicsSlides
  • 16.  Do NOT join groups YOU are interested in  Join groups yourTARGET PROSPECTS are in Download this slide deck at http://bit.ly/LIBasicsSlides
  • 17.  On Mondays, I post a tip about X  On Wednesdays, I post a tip aboutY  On Fridays, I share one of my recent blogs Download this slide deck at http://bit.ly/LIBasicsSlides
  • 18.  LinkedIn Bookmarklet lets you post a link to several groups at once http://www.linkedin.com/static?key=browser_bookmarklet Download this slide deck at http://bit.ly/LIBasicsSlides
  • 19.  Do NOT post anything in a group without asking yourself: “Will they find this information GENUINELY USEFUL whether they do business with me or not?” Download this slide deck at http://bit.ly/LIBasicsSlides
  • 20.  Link Quora to LinkedIn to demonstrate expertise Download this slide deck at http://bit.ly/LIBasicsSlides
  • 21.  CardMunch (iPhone) or CamCard (Android) Scan business cards & connect instantly  Rapportive Plugin (Gmail) or Xobni (Outlook) Email plugin that displays social profiles of contacts  Nimble (Social CRM system) Customer Relationship Management software that integrates social communications Download this slide deck at http://bit.ly/LIBasicsSlides
  • 22.  Getting Started  Strategize  Build network  Profile Optimization  Professional photo  Multimedia  Keywords  Custom link  Create company profile  ONE HUNDRED PERCENT  Give to Get  Recommend  Endorse  Groups  PostGENUINELYUSEFUL info  Strategy & Schedule  Next Level  LinkQuora  Use tools ▪ Card scanner on phone ▪ Inbox plugin ▪ SocialCRM system Download this slide deck at http://bit.ly/LIBasicsSlides
  • 23. LinkedIn Basics & Beyond Download this slide deck at http://bit.ly/LIBasicsSlides Discounted private consultations For webinar guests ONLY! http://bit.ly/PamConsult

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