5 Tips To Help You Write An Effective Online Press Release


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Discover The 3 Strategic Marketing Techniques That Will Help You Create Wealth From Out Of Thin Air. Get Instant Access To This Life Changing Information Here ⇨ http://MakeMoneyWithPamLawhorne.com

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5 Tips To Help You Write An Effective Online Press Release

  1. 1. www.MakeMoneyWithPamLawhorne.com
  2. 2. With the ability to instantly publish a press release online, the world of PR has changed.Press releases now have the power to both attract media attention and drive traffic.This change in accessibility has also changed how businesses write press releases.Here are a few tips to help you write effective online press releases.Tip # 1: Write An Attention-Grabbing HeadlineThe headline of your press release has two jobs and it needs to be newsworthy.That is, it needs to demonstrate to a journalist that you’re up to something important.It also needs to grab the attention of prospects.The best way to accomplish both is to focus on a benefit of your product, service or event.If you’re launching a new information product, what problem does the product solve?How does it provide value and how is that newsworthy? www.MakeMoneyWithPamLawhorne.com
  3. 3. Tip # 2: Pull Them Into Your Press ReleaseAssuming you have their attention with the headline, you now want to pull them intoyour press release.That’s accomplished by writing a compelling first paragraph.Your first sentence needs to concisely state what the press release is about.It should expand on the headline and offer a bit of credibility.For example, if your information product is about how to lose weight, you might cite a relevantstatistic and share how your book will help reverse this data.Tip # 3: Remember The BasicsWhen you write a press release there are basic questions you need to answer. They’re called thefive W’s: Who, What, Where, When and Why.- Who is the story about?- What is the actual news?- Where is the story?- When is it happening?- Why is this news? www.MakeMoneyWithPamLawhorne.com
  4. 4. Provide your readers with compelling information however, make sure it is fact.You want your press release to be interesting and to position you and your businessas credible and authoritative.Stick to the facts and don’t make claims or promises.Show how your product can change lives and offer benefits.Tip # 4: Practice Your WritingUse an active voice, strong verbs, and avoid jargon, adverbs, and descriptive words.Use short sentences which are succinct and to the point.Always spell check your press release and ask someone to read it for clarity, grammar, andspelling.Self-editing is difficult so have someone else read it to make sure you didn’t miss anything.Tip # 5: Wrapping It UpInclude information about your company, including website link and contact information. www.MakeMoneyWithPamLawhorne.com
  5. 5. This is typically included at the close of the release.Try to include a call to action in your release.What do you want readers to do with the information?Finally, track your results: how many visitors did you get from your press release?Some publishing sites offer analytics and ranking information.They tell you if people are reading your release and visiting your website and this is valuableinformation make use of it.Success & Blessings!Pam LawhornePS. Would you like to learn how you can use online marketing to get more clients and makemore money then you ever have before?Learn how you can follow the same proven system that I use to make between $300 -$1,000per day working from the comforts of your home! www.MakeMoneyWithPamLawhorne.com
  6. 6. Discover The 3 Strategic Marketing Techniques That Allows You To Literally Create Wealth From From Out Of “Thin Air”! CLICK THE LINK BELOWwww.MakeMoneyWithPamLawhorne.com