Social Media Innovation In Higher Education By Ashley Palumbo MSPC 3050 Social Media Marketing & Communication
Embracing Social Media “As social media becomes moreintegral to students‟ lives, educational institutions are finally catching on, and catching up.” - Matt Silverman * Top 100 Social Media
PeopleWho are you trying to reach? • Prospective & Current Students • Alumni • Faculty & Staff • Parents & Community Members Where are they most active?
Popular Social Media100 90 80 70 60 18-22 23-31 50 32-45 40 46-66 30 67+ 20 10 0 Facebook Linked-In Twitter * July 2011 study by Forrester Research, Inc.
Objectives Why are you using social media?• Attract Students• Retain Students• Enhance Learning• Promote School Pride• Maintain Connections
Strategy What‟s your social media policy? “Imagine how the groundswell will change the way yourun your business over the next few years.” - Charlene Li & Josh Bernoff
TechnologyWhich technologies are most appropriate?
Creating Conversations“There is no „right way‟ • Ask Questions to engage the groundswell.” • Offer Incentives - Charlene Li & Josh • Listen & Bernoff Respond • Energize Groundswell
Ubiquitous Groundswell “We can no more stop its move to our handheld devices than we can stop a landslide.” - Michael Fienan
References• Bernoff, J. And Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA. Forrester Research Inc.• Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed- web.html.• Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities- social-media/index.html.• Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/.• Tsouvalas, D. “Top 100 Social Media Colleges.”