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Social Media Innovation in Higher Education

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  • 1. Social Media Innovation In Higher Education By Ashley Palumbo MSPC 3050 Social Media Marketing & Communication
  • 2. Embracing Social Media “As social media becomes moreintegral to students‟ lives, educational institutions are finally catching on, and catching up.” - Matt Silverman * Top 100 Social Media
  • 3. PeopleWho are you trying to reach? • Prospective & Current Students • Alumni • Faculty & Staff • Parents & Community Members Where are they most active?
  • 4. Popular Social Media100 90 80 70 60 18-22 23-31 50 32-45 40 46-66 30 67+ 20 10 0 Facebook Linked-In Twitter * July 2011 study by Forrester Research, Inc.
  • 5. Objectives Why are you using social media?• Attract Students• Retain Students• Enhance Learning• Promote School Pride• Maintain Connections
  • 6. Strategy What‟s your social media policy? “Imagine how the groundswell will change the way yourun your business over the next few years.” - Charlene Li & Josh Bernoff
  • 7. TechnologyWhich technologies are most appropriate?
  • 8. Creating Conversations“There is no „right way‟ • Ask Questions to engage the groundswell.” • Offer Incentives - Charlene Li & Josh • Listen & Bernoff Respond • Energize Groundswell
  • 9. Ubiquitous Groundswell “We can no more stop its move to our handheld devices than we can stop a landslide.” - Michael Fienan
  • 10. References• Bernoff, J. And Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA. Forrester Research Inc.• Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed- web.html.• Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities- social-media/index.html.• Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/.• Tsouvalas, D. “Top 100 Social Media Colleges.”