Your SlideShare is downloading. ×
0
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Social Media Innovation in Higher Education
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Innovation in Higher Education

143

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
143
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Innovation In Higher Education By Ashley Palumbo MSPC 3050 Social Media Marketing & Communication
  • 2. Embracing Social Media“As social media becomes more integral to students‟ lives, educational institutions are finally catchingon, and catching up.”- Matt * Top 100 Social Media Silverman
  • 3. PeopleWho are you trying toreach? • Prospective & Current Students • Alumni • Faculty & Staff • Parents & Community Members Where are they most active?
  • 4. Popular Social Media100 90 80 70 60 18-22 23-31 50 32-45 40 46-66 30 67+ 20 10 0 Facebook Linked-In Twitter * July 2011 study by Forrester Research, Inc.
  • 5. Objectives• Attract Studentsyou using social Why are• Retain Students media?• Enhance Learning• Promote School Pride• Maintain Connections
  • 6. Strategy What‟s your social media policy? “Imagine how the groundswell willchange the way you run your business over the next few years.” - Charlene Li &
  • 7. TechnologyWhich technologies are most appropriate?
  • 8. Creating Conversations “There is no „right way‟ to engage the • Ask Questions groundswell.” • Offer- Charlene Li & Josh Incentives Bernoff • Listen & Respond • Energize Groundswell
  • 9. Ubiquitous Groundswell“We can no more stop its move to ourhandheld devices than we can stop a landslide.” - Michael Fienan
  • 10. References• Bernoff, J. And Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA. Forrester Research Inc.• Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed- web.html.• Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities- social-media/index.html.• Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/.• Tsouvalas, D. “Top 100 Social Media Colleges.”

×