Imc vodafone PPT

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360 degree campaign by VOdafone from Pug to Zoozoos

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  • The new commercial shows the Hutch dog moving out of the pink house and moving into the red house.The tagline “ Hutch is now Vodafone” was translated across multiple channels in multiple languages
  • Vodafone said that its “EveryBody”s Welcome Campaign” is totally unique and a positive manner campaign wherein This campaign has seen the comeback of the pug .The operator also flagged off its dedicated MNP Web page with a guide for how to use the Mobile Number Portability along with 10 reasons for Why to Join Vodafone ? The operator is also flashing all the detailed information over its customer care mechanism, Happy2Help Program, Customers Rewards program Vodafone Delight, as Most Trusted Telecom Brands with Global Presence to all prospective subscribers looking for better network, better service and better products & tariffs.
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  • Imc vodafone PPT

    1. 1. SECTION Z : GROUP 2ANKITA GARG (191127)DHIREN PATEL (191137)ISHAN JAIN (191141)PAYAL SAMANTA (191156)RANGOLI JAIN (191162)
    2. 2. VODAFONE’S DELIGHT and HUTCH CAMPAIGN- EVERYBODY’S WELCOME “ Wherever you go CAMPAIGNour network follows” REBRANDING CAMPAIGN- “Change is good” SPONSORSHIPS “Happy to Help” & EVENTS ZOOZOO CAMPAIGN- VAS “ Make the Most of Now” 3G “SuperHero”
    3. 3. Vodafone 3G Campaign Acquired by Introduction of Vodafone : Pug named 67% Stake ‘Cheeka’ 2011 2009 2007 Essar 2005 Acquisition 2003 Enters 2001 India: 2000 Rebranding IntroductionMaxtouch Turns Pink!! Campaign of Zoozoo 1992 Converted to Orange: Hi Campaign
    4. 4. HUTCH CAMPAIGNThe Hutch network was personified as the adorablepug dog following the cute little owner
    5. 5. TV“Wherever You Go Our Network Follows You” ADS HUTCH PUG.wmv CELEBRITY ENDORSEMENTS Rahul Dravid- to attribute trust and dependability to the Hutch Brand Irfan Khan OUTDOOR Hoardings Billboards
    6. 6. REBRANDING CAMPAIGN- Brand Transition CHANGE IS GOOD HUTCH IS NOW VODAFONE
    7. 7. LOGO CHANGE • Red: For the passion and spirit. • Rock Solid: dependable and empathetic • Restless: always challenging to improve and being funny.
    8. 8. TV Print Internet 24 Hours Road Block Supplementary with Website Makeover ON Star TV Network TV ads across all from pink to redThe commercial shows main newspapersHutch dog moving out of pink house and Outdoormoving into red house. Radio Message appeared HUTCH TO in 150 towns & in New jingle- New VODAFONE.wmv 400,000 shops upbeat version ofThe tagline “ Hutch is the same Hutch Hoardings, sound now Vodafone” was billboards& kioskstranslated in multiple languages
    9. 9. HAPPY TO HELP- Vodafone Customer Care ServiceSymbolize a mobile phone customer care service as willing and eager to help as the little pugHAAPY TO HELP.wmvVodafone kick-started ‘Happy to Help’, in Kerala, tohelp bring relief to commuters during heavyrains. Vodafone ushers were stationed with hugeumbrellas at major railway stations in Kerala to helppeople to and from the platforms.
    10. 10. PUG to ADULTS to ZOOZOOS
    11. 11. INTEGRATED PLAN TV Print25different aired during IPL2 Supplementary with TV adsZOOZOO RECHARGE Ad.wmv across all main newspapers Outdoor Sponsorships- IPL2 Hoardings, billboards& kiosks Internet Social Networking Sites : Facebook Fan Page Downloadabe ringtones, videos,etc Microsites: “What kind of Zoozoos are you?”
    12. 12. Zoozoo Merchandise
    13. 13. VODAFONE – THE ‘3G SUPERMAN’ TEASER ADS Vodafone posted interesting message on their Facebook page whichindicated a campaign that featuring ZooZoos describing about a flyingobject which eventually turns out to be the 3G Superman
    14. 14. INTEGRATED PLAN Print TV ads- Teaser ads and Supplementary with “3G Superman” TV ads across all main Vodafone 3G ad newspapers Zoozoo.avi Internet•Social Networking Sites OOH : ‘Super Weeks’•Youtube
    15. 15. ‘Email Super Week‘ in Mumbai ‘Cricket Super Week’ in Mumbai SUPER ZOOZOO in DLF, Saket and Ambience Mall 40 ft tall 3D Super ZooZoo cut out Branding on buses using LED lights on glasses and the Super ZooZoo smashing the wall‘Cricket Super Week’ in Hyderabad deployed in Ahmedabad and Delhi.
    16. 16. HoardingA series of hoardings deployedwith creative using 3D effectwherein Super ZooZoo wasbreaking the wall in parts and inthe last creative emerges at theSuperman.
    17. 17. VODAFONE DELIGHTSVodafone is promoting “Delights”, a world of exclusive deals and discounts, with a TVadvertising campaign featuring school girls in black and white films. “Classroom”,“Cycles” and “Annual Day” show the emotional response associated with receivingspecial gifts.
    18. 18. RESULTS Videos had 3 million hits in 3 weeks Most watched viral videos for 2 weeks88% awareness of the re-branding, a day after 24 hour road block on Star TV network 327, 660 fans on the Facebook fan page
    19. 19. SPONSORSHIPS- BIGG BOSS•“Vodafone Bigg Boss Voice SMS competition”: Vodafonemobile subscribers can ask a question to their favorite BigBoss House Mate during BiggBoss 3•“Vodafone Bigg Boss Ask Question to BiggBoss5housemates ”
    20. 20. RACE TO FAME CONTEST- October 2011 One of the winners of the Vodafone Race to Fame contest with Lewis Hamilton and Jenson Button VODAFONE RACE CONTEST.wmv
    21. 21. Date : 28th October, 2007Prize Money = $ 160,000Celebrity Marathoner : Javed Jaffrey
    22. 22. CONCLUSIONIMC APPROACH OF VODAFONE CAMPAIGNS
    23. 23. ISHANJAIN PAYAL RANGOLI JAIN ANKITA GARG SAMA DHIREN PATEL

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