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Social Media Small Business Tulsa TechFest 2010

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Social Media: Low Cost Solution for Business Growth!...

Social Media: Low Cost Solution for Business Growth!

Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue!

Why do you care about social media?

* Facebook - 124M Unique Visitors / +202% Y/Y Growth

* YouTube - 84M Unique Visitors / +34% Y/Y Growth

* Twitter - 26M Unique Visitors / +660% Y/Y Growth

* LinkedIn - 15M Unique Visitors / +85% Y/Y Growth

* Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8

* This is amazing when compared with 304M Population of the United States!

How can you access all of these online customers?

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* Free Technical Support

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  • describe example or statement on control/organization - like “in traditional marketing companies thought they could control the conversation, but in social, it’s clear we are not (and maybe never were) controlling the conversation. Community and individuals have a platform to speak from… and other people are listening to most of the conversations.
  • I like the next series of slides as they show the impact and serious growth the current social platforms are having. So here we go…
  • This is a statement specific for the US, but don’t be fooled as social platforms are growing globally and so is their adoption rate. I don’t have a global number right now, but I do know it’s increasing. I believe Germany, UK, Australia, Japan and India are the top regions engaged in social. Keep in mind, each region has their own cultures and traditions that define how they interact.
  • Now we have the opportunity to build our personal network past our specific city, state and region. We can now sync and build online relationships with people engaged through social in any part of the world. Keeping in mind that there are some spam accounts that are not real people, but they appear to be real people.
  • Although social media is clearly the leader, email continues to be a significant time consumer. Both email and social media are growing!
  • Keep in mind this is UGC (user generated content). Nobody secured funds to have this content created. It was created by people passionate about the topic.
  • If you are wondering if our partners think Microsoft should have a presence on social media – the answer is a definite YES.
  • But you have to do more than just have a presence, you have to engage. Don’t forget, our partners are already having conversations about MPN – we need to ensure we join their conversations.Any questions or statements on social media so far?
  • Now you have an overview of what social media is, you have a basic understanding of why it is important to use it, but what can you use it for?
  • For work, you can use it for PR, customer service, loyalty-building customer acquisition.For personal, you can collaborate, define and expand your personal network, find support, research and provide feedback to the companies/products you care about.
  • Just to be clear, this is not a fad. Do not walk away from it. Conversations will continue to grow with or without you/us. You will find more tools, products and processes will have social integrated.
  • I like this quote by SethGodin as it points out how easy and popular blos are and how they are growing. He also makes it clear that you shouldn’t believe everything that is posted, be smart in what you quote and requote. You can still get in trouble for requoting an unreliable resource.
  • Wiki’s, Forum, Q&A, Social Networks; social accelerators (example: Facebook ‘like’ feature)
  • Listen the conversations going on. There are many tools that support listening, you can use the basics like Bing search or social platform search or you can move to more focused listening tools like Twendz, Bing Tweets (which also show Twitter Trending topics), TwitterSheep (which provides the top keywords for specific accounts).
  • Find a platform that interests you, create a presence, connect with others, join groups and start engaging.
  • Don’t forget you have great things to share too. Lurking is great when you want to learn about a community, but to really be part of the community, you need to share.

Social Media Small Business Tulsa TechFest 2010 Social Media Small Business Tulsa TechFest 2010 Presentation Transcript

  • Social Media
    Tulsa TechFest 2010
    “It’s ALL Geek to Me!”
    November 12, 2010
    By Lisa Palmer
    Twitter- @palmerlisac
    Facebook- http://www.facebook.com/#!/LisaWilliamsPalmer
    LinkedIn- http://www.linkedin.com/pub/lisa-palmer/2/193/822
  • Agenda
    • What is Social Media?
    • Why should we care?
    • What can we use it for?
    • How do we get started?
    • Getting your Social Media environment engaged!
  • What is Social Media?
    Why Should We Care?
    What can we use it for?
    I just don’t have time for social media.
    How do others use it?
    http://Social Media Glossary
  • Social Media is…
  • Video Sharing Sites
    Blogs
    Social Networks
    Wikis
    RSS
    Microblogs
    Podcasts
    Message Boards
    Social Bookmarking
    Mashups
  • Well…
    sort of.
  • Social Media
    Really
    is…
  • A conversation…
  • That is powered by…
  • Video Sharing Sites
    Blogs
    Social Networks
    Wikis
    RSS
    Microblogs
    Podcasts
    Message Boards
    Social Bookmarking
    Mashups
  • It is a conversation between…
  • Companies…
  • Partners…
  • Customers…
  • …People!
  • The social media conversation is…
  • Not Organized &…
  • Not Controlled.
  • Why Should We Care?
  • 124M Unique Visitors / +202% Y/Y Growth
    84M Unique Visitors / +34% Y/Y Growth
    26M Unique Visitors / +660% Y/Y Growth
    15M Unique Visitors / +85% Y/Y Growth
    304M Population of the United States
    Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8
  • REASON #3
    BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL.
    Nielsen - What Americans Do Online: Social Media and Games Dominate Activity, June 2010
  • What Can We Use It For?
  • IT’S NOT A FAD.IT’S A FUNDAMENTALSHIFT IN THE WAYWE COMMUNICATE!
  • The old communication modelwas a monologue
  • The average person is exposed to 3,000 advertising messages/day& only 14% of people trust advertisement
  • 78%OF PEOPLE TRUST THERECOMMENDATIONS OF OTHER CONSUMERS
  • 14% VS. 78%HMMM…
  • The new communication model is dialogue
  • Which means it’s…
    • TRANSPARENT
    • INCLUSIVE
    • AUTHENTIC
    • VIBRANT
    • CONSUMER-DRIVEN
  • So How Do We Get Started?
    “It’s about conversations,
    and the best communicators
    start as the best listeners.”
    Brian Solis, Social Media Manifesto
  • Understand Social Media Platforms
    • Corporate blogs
    • Disseminate information
    • Receive customer feedback
    • Demonstrate industry thought leadership
    • LinkedIn
    • Company Profile page
    • Groups
    • Answers
    • Facebook
    • Disseminate information
    • Fan page
    • Groups
    • Twitter
    • Disseminate information
    • Engage in two-way conversation
    • Video Channel
    • Bookmarking Relevant Content
    • Mobile Interaction
  • A.Listen
  • B.Immerse yourself in the conversations
  • C.Share some cool stuff
  • Where do your consumers start their day?
    • 58% of online consumers check email as their 1st online activity of the day
    Conclusion: When creating your campaigns or thinking of social strategy, ensure you create an integrated marketing plan. Social works best when integrated with other traditional marketing channels.
  • Tips & Tricks
    • Cross promote within other social channels
    • Spark community involvement through contests and giveaways
    • Use hashtags, use consistently
    • Select top 3-5 keywords & use at least 1 in each comms
    • Shortened URL services
    • Subject matter expert guests
    • Supplemental media buys on LinkedIn, Facebook, YouTube (banners and CPC/CPA) to drive traffic to profile pages
  • How to approach social media
  • Getting your social media environment engaged…
  • Why Use Social Media?
    • Establish your brand and create trusted expertise in the marketplace
    • Reach more companies / partners / customers
    • Externally and internally
    • People connect with people
    • Word of Mouth is the best sales tool
    • Allows you to OWN your story
    • To companies
    • To partners
    • To customers
    • Continually tell about our future direction!
    • Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8
  • Take 15 minutes to ask yourself these questions and provide answers:
    The exercise:
    • Think about you audience.
    • How are you reaching out to them now?
    • How might you improve the communication to the audience?
    • What is their current opinion of TCC?
    • What is valuable to them?
    • What will be the most important vehicle for persuasion: emotions, facts, stories or something else?
    • If they’re already listening to news and facts about your organization, what are they hearing?
    Know Your Audience
  • Examples - Tulsa Corporate Employers: Current Social Media Presence
    • Facebook
    • Twitter
    • Facebook
    • Twitter
    • YouTube
    • Facebook
    • YouTube
    • RSS
    • RSS
    • Facebook
    • Flickr
    • Twitter
    • YouTube
    • Develop your plan
    • Identify audience
    • Choose social media tools
    • Clarify goals/outcomes
    • Create your presence
    • Build site
    • Regularly update content
    • Market your presence
    • Internal stakeholder emails
    • Publicize updates using Twitter, Facebook, etc.
    • Announce presence on other social media – product blogs, other influencer bloggers, people with large Twitter followings, etc.
    • Build your community
    • Create interesting, frequent content
    • Guest blog on other sites to drive traffic to your site
    • Monetize your presence
    • Market your products and services!
    Immediate Next Steps…
  • Questions?
  • Appendix
  • Five reasons why a decision flow-chart makes sense
    Scalability – Staff can be brought into the social media workflow quicker with simple directions.
    Consistency - A simple response policy means that you’ll more likely respond as one voice, instead of many disjointed voices.
    Alignment - You can ensure that tactical responses on social media aligns with your over-arching business goals.
    Speed - The quicker foot-soldiers understand protocol, the quicker comments get responded to.
    Smarts - Granting the ability for staff to make decision on how to respond means that legal council can spend time on genuine legal issues.
    Example of Facebook Comment Decision Flow Chart
    By Steve Heye of the YMCA of Metro Chicago
    By John Haydon