Social Media Small Business Tulsa TechFest 2010


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Social Media: Low Cost Solution for Business Growth!

Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue!

Why do you care about social media?

* Facebook - 124M Unique Visitors / +202% Y/Y Growth

* YouTube - 84M Unique Visitors / +34% Y/Y Growth

* Twitter - 26M Unique Visitors / +660% Y/Y Growth

* LinkedIn - 15M Unique Visitors / +85% Y/Y Growth

* Number 1 activity on the web:

* This is amazing when compared with 304M Population of the United States!

How can you access all of these online customers?

Microsoft Office Live Small Business

* Free hosted websites for small businesses (500 MB storage - I have a site with 55+ pages that is only using 5MB!)

* Imagine a start-up business paying only $14.99/year for a fully functional and very easy to update website!

* I have personally created websites for small businesses in less than 5 hours. They are literally online within 1 day!

* 100 Free email addresses with a custom domain name

* Free online document storage and sharing - collaborate online w/customers/partners/employees!

* Free Contact Manager - manage sales opportunities, contact information, and track customer interactions

* Free Technical Support


* Bing Local Listing - FREE!

* Google Local Business - FREE!

* Social Media - FREE!

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  • describe example or statement on control/organization - like “in traditional marketing companies thought they could control the conversation, but in social, it’s clear we are not (and maybe never were) controlling the conversation. Community and individuals have a platform to speak from… and other people are listening to most of the conversations.
  • I like the next series of slides as they show the impact and serious growth the current social platforms are having. So here we go…
  • This is a statement specific for the US, but don’t be fooled as social platforms are growing globally and so is their adoption rate. I don’t have a global number right now, but I do know it’s increasing. I believe Germany, UK, Australia, Japan and India are the top regions engaged in social. Keep in mind, each region has their own cultures and traditions that define how they interact.
  • Now we have the opportunity to build our personal network past our specific city, state and region. We can now sync and build online relationships with people engaged through social in any part of the world. Keeping in mind that there are some spam accounts that are not real people, but they appear to be real people.
  • Although social media is clearly the leader, email continues to be a significant time consumer. Both email and social media are growing!
  • Keep in mind this is UGC (user generated content). Nobody secured funds to have this content created. It was created by people passionate about the topic.
  • If you are wondering if our partners think Microsoft should have a presence on social media – the answer is a definite YES.
  • But you have to do more than just have a presence, you have to engage. Don’t forget, our partners are already having conversations about MPN – we need to ensure we join their conversations.
    Any questions or statements on social media so far?
  • Now you have an overview of what social media is, you have a basic understanding of why it is important to use it, but what can you use it for?
  • For work, you can use it for PR, customer service, loyalty-building customer acquisition.
    For personal, you can collaborate, define and expand your personal network, find support, research and provide feedback to the companies/products you care about.
  • Just to be clear, this is not a fad. Do not walk away from it. Conversations will continue to grow with or without you/us. You will find more tools, products and processes will have social integrated.
  • I like this quote by Seth Godin as it points out how easy and popular blos are and how they are growing. He also makes it clear that you shouldn’t believe everything that is posted, be smart in what you quote and requote. You can still get in trouble for requoting an unreliable resource.
  • Wiki’s, Forum, Q&A, Social Networks; social accelerators (example: Facebook ‘like’ feature)
  • Listen the conversations going on. There are many tools that support listening, you can use the basics like Bing search or social platform search or you can move to more focused listening tools like Twendz, Bing Tweets (which also show Twitter Trending topics), TwitterSheep (which provides the top keywords for specific accounts).
  • Find a platform that interests you, create a presence, connect with others, join groups and start engaging.
  • Don’t forget you have great things to share too. Lurking is great when you want to learn about a community, but to really be part of the community, you need to share.
  • Social Media Small Business Tulsa TechFest 2010

    1. 1. Social Media By Lisa Palmer Twitter- @palmerlisac Facebook-!/ LisaWilliamsPalmer LinkedIn- isa-palmer/2/193/822 Tulsa TechFest 2010 “It’s ALL Geek to Me!” November 12, 2010
    2. 2. What is Social Media? Why Should We Care? What can we use it for? How do others use it? I just don’t have time for social media. http://Social Media Glossary
    3. 3. Social Media is
    4. 4. Blogs Wikis Podcasts RSS Mashups Social Networks Microblogs Social Bookmarking Message Boards Video Sharing Sites
    5. 5. Well… sort of.
    6. 6. Social Media Really is…
    7. 7. A conversation…
    8. 8. That is powered by…
    9. 9. Blogs Wikis Podcasts RSS Mashups Social Networks Microblogs Social Bookmarking Message Boards Video Sharing Sites
    10. 10. It is a conversation between…
    11. 11. Companies…
    12. 12. Partners…
    13. 13. Customers…
    14. 14. …People!
    15. 15. The social media conversation is…
    16. 16. Not Organized &…
    17. 17. Not Controlled.
    18. 18. Why Should We Care?
    19. 19. 124M Unique Visitors / +202% Y/Y Growth 84M Unique Visitors / +34% Y/Y Growth 26M Unique Visitors / +660% Y/Y Growth 15M Unique Visitors / +85% Y/Y Growth 304M Population of the United States Number 1 activity on the web:
    20. 20. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL. Nielsen - What Americans Do Online: Social Media and Games Dominate Activity, June 2010 REASON #3
    21. 21. What Can We Use It For?
    23. 23. The old communication model was a monologue
    24. 24. The average person is exposed to 3,000 advertising messages/day & only 14% of people trust advertisement
    26. 26. 14% VS. 78% HMMM…
    27. 27. The new communication model is dialogue
    29. 29. So How Do We Get Started? “It’s about conversations, and the best communicators start as the best listeners.” Brian Solis, Social Media Manifesto
    30. 30. • Video Channel • Bookmarking Relevant Content • Mobile Interaction Understand Social Media Platforms  Corporate blogs  Disseminate information  Receive customer feedback  Demonstrate industry thought leadership  LinkedIn  Company Profile page  Groups  Answers  Facebook  Disseminate information  Fan page  Groups  Twitter  Disseminate information  Engage in two-way conversation
    31. 31. A. Listen
    32. 32. B. Immerse yourself in the conversations
    33. 33. C. Share some cool stuff
    34. 34. 53 Where do your consumers start their day?  58% of online consumers check email as their 1st online activity of the day Conclusion: When creating your campaigns or thinking of social strategy, ensure you create an integrated marketing plan. Social works best when integrated with other traditional marketing channels.
    35. 35. Tips & Tricks  Cross promote within other social channels  Spark community involvement through contests and giveaways  Use hashtags, use consistently  Select top 3-5 keywords & use at least 1 in each comms  Shortened URL services  Subject matter expert guests  Supplemental media buys on LinkedIn, Facebook, YouTube (banners and CPC/CPA) to drive traffic to profile pages
    36. 36. 55 How to approach social media
    37. 37. Take 15 minutes to ask yourself these questions and provide answers: The exercise:  Think about you audience.  How are you reaching out to them now?  How might you improve the communication to the audience?  What is their current opinion of TCC?  What is valuable to them?  What will be the most important vehicle for persuasion: emotions, facts, stories or something else?  If they’re already listening to news and facts about your organization, what are they hearing?
    38. 38. Examples - Tulsa Corporate Employers: Current Social Media Presence  Facebook  Twitter  Facebook  Twitter  YouTube  Facebook  YouTube  RSS  RSS  Facebook  Flickr  Twitter  YouTube
    39. 39. Five reasons why a decision flow- chart makes sense 1. Scalability – Staff can be brought into the social media workflow quicker with simple directions. 2. Consistency - A simple response policy means that you’ll more likely respond as one voice, instead of many disjointed voices. 3. Alignment - You can ensure that tactical responses on social media aligns with your over-arching business goals. 4. Speed - The quicker foot-soldiers understand protocol, the quicker comments get responded to. 5. Smarts - Granting the ability for staff to make decision on how to respond means that legal council can spend time on genuine legal issues. By John Haydon Example of Facebook Comment Decision Flow Chart By Steve Heye of the YMCA of Metro Chicago