EUROPEAN YOUTH INTELLIGENCE      TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE. EUROPEANV...
INTRODUCTIONSo there we were, in our asteroid-proof bunker, among the canning jars, pepper sprays andfreezers full of DNA....
Take a minute. Think about it.                      Tom, Trendwolves
1.                                                                   5.                                                   ...
Trendwatcher and partner at Trendwolves TomPalmaerts inspires your team or audience with anawesome presentation about yout...
APOCAHOLISM
APOCAHOLISM AND                  GENERATION ZOMBIE                  The end of the world was taken seriously in 2012. For ...
trend   Dramatique Excentrique   “There is melancholy in the wind and sorrow in the grass” - Charles Kuralt
trend survival of the bravest
trend femmes batailles
Evolution of a female warrior
Prehistoryof the Futuretrend re-civilize civilization
trend paleo lifestyle
trend primal gastronomy
forget about retro ...a new generation with (finally) different aesthetics
Tra$hy = Cla$$y                  Unusual Magic
Scuzzy Glam trend search for new aesthetics                       aka Cata Pirata
Digital Disguise
trend de-facing
trend closed networks (I know, again;)
trend chaffering   (flexible pricing)
trend cycle thinking   www.lifecycleinitiative.org
trend usership and accessibility
trend focus on Quality
trend repair manuals
trend process transparency                             C-Fabriek
trend survival craft
trend low cost technology
trend tween crafters
Makers make it together                      Maker Faire
Data-mentoring                 xxx
Science is hot
trend single tasking
trend: Sense-ation
Natura Pura
trend Body Revolution
Harder Better FasterStronger
nicer Better slowerStronger
trend soft focus                   Julia Holter Goddess Eyes I
trend slow motion perspective
trend beauty of boredom   Felix Boehm
trend: cocooning away                        Sewn as a Site
trend   Sur-realm                    Mona Friedman
Table of contentsMore information?Table of contents of The European Youth Trend ReportTRENDS 2013                         ...
hungry for more & more?YOUTHRyouth trends , insights & coolhunts databaseInterested in a yearly subscription? Contactmaart...
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
European Youth Trends
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European Youth Trends

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My trend presentation based on Trendwolves' European Youth Trend Report.

In this presentation I go into 8 bigger consumer trends for the next 5 to 10 years.
Please, take a minute. Think about it.

I hope you can hear and watch me do this trend talk in the near future.

Published in: Business

Transcript of "European Youth Trends "

  1. 1. EUROPEAN YOUTH INTELLIGENCE TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE. EUROPEANVISUALISATION OF OUR TREND REPORT 2012 BE INSPIRED BY THE YOUTH INTELLIGENCE WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER? ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE. WWW.TRENDWOLVES.COM BE INSPIRED BY THE VISUALISATION OF OUR TREND REPORT 2012 WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER? ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON WWW.TRENDWOLVES.COMTREND ZEITGEISTRESEARCH RESEARCHGENERAL TREND REPORTS OR CREATIVE QUANTITATIVE AND TRENDSPECIFIC SECTOR REPORTSBACKED BY RESEARCH AND INPUT ZEITGEIST QUALITATIVE RESEARCH BY MEANS OF ONLINE SURVEYS, YOUTHLABS, RESEARCHFROM A EUROPEAN NETWORK OF RESEARCH DIARIES, IN-DEPTH INTERVIEWS, SOCIAL NETWORK SCANS, FIELDTRENDSETTERS AND INNOVATORS. GENERAL TREND REPORTS OR RESEARCH. QUANTITATIVE AND CREATIVE SPECIFIC SECTOR REPORTS QUALITATIVE RESEARCH BY MEANS BACKED BY RESEARCH AND INPUT OF ONLINE SURVEYS, YOUTHLABS, trendwolves.com FROM A EUROPEAN NETWORK OF DIARIES, IN-DEPTH INTERVIEWS, Follow our trend insights youthr.com INSPIRATION TRENDSETTERS AND INNOVATORS. SOCIAL NETWORK SCANS, FIELD RESEARCH. WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO THINKING AND BRAINSTORMING. talk to us INSPIRATION twitter @trendwolves or @palmaerts TREND IMPLEMENTATION WE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO . THINKING AND BRAINSTORMING mail info(at)trendwolves(dot)com WE TURN TREND AND RESEARCH FINDINGS INTO CONCRETE CAMPAIGNS AND BOTTOM-UP BUSINESS STRATEGIES.
  2. 2. INTRODUCTIONSo there we were, in our asteroid-proof bunker, among the canning jars, pepper sprays andfreezers full of DNA. It had survival course written all over it. We had quickly made contacta sect that promised us a place in the Hereafter, so we said goodbye to our dear non-be-lievers. We were ready for it – the End. And then it happened... nothing. No apocalypse. Noalien invasion. No planetary objects hitting the earth. Not even a black-out. The Mayans hadus where they wanted us. But it was a no-show. “The future is here. We are building it. It is uncertain, but we are building it”, says Luna Miguel (22). The young people of today are aware that things are changing. And they areSo should we trust the New Agers? They believe that 21 December 2012 is the start of a tran- looking for solutions with a striking realism. Not on the basis of grand ideals but by makingsition in which the Earth and her inhabitants will undergo a physical and/or spiritual transfor- daily contributions within the realm of what is possible for them. Because every step counts.mation and that 2013 will mark the start of a new age? This is not an unattractive idea in and They are not afraid to roll up their sleeves and work together. Furthermore, the innovations they bring to the market provide a breath of fresh air and have left more than one CEOof itself. We have reflected on human mortality and we realise that it will endure, at least for breathless.now. So let’s start again, from scratch. And go for it. How do they do it? Young people are the first to pick up new technologies and to see digitalMillennials are predominantly optimistic but a lot of young people are still lost. The quest possibilities. They have the flexibility that a rapidly changing society demands. Although theyfor identity, which is particular to being young, remains a difficult one. The online culture of live at a fast pace, they don’t let themselves just get dragged along. They understand thatviewing and comparing created by social networks does not take the edge off this process. delivering quality requires time. And that they need to take time off every now and then, inWhat’s more, young people’s expectations and the range of choices open to them are still order to maintain that fast pace. It helps them to remember what they’re working on. Afterincreasing, while economic conditions are not favourable for them. What we are seeing, all, awareness enriches life. And yes, young people are getting back to yoga.however, is a “hands-on” mentality. In the last couple of years, reports of doom and gloom and tales of crisis have depressed almost all generations. But not those who will be in charge tomorrow. They have a different approach in ways that previous generations will not always understand at first. However, this is the most important characteristic of a new generation and precisely what we need for the future. Because, young people are the drivers of change.
  3. 3. Take a minute. Think about it. Tom, Trendwolves
  4. 4. 1. 5. WONDERFUL WORLD OF THE WORLD WIDE WEBAPOCAHOLISM & GENERATION ZOMBIE BUILDING FROM SCRATCHCRAZY CLOWN TIME BUILDING BY MIXINGDRAMATIQUE EXCENTRIQUE DO-IT-YOURSELF MENTALITYTOP 10 HITS OF THE END OF THE WORLD YOUNG MAKER MAKE IT TOGETHEREVERYTHING IS FUCKED, EVERYTHING IS OK OFFLINE ACCELERATING2. R TIME FOSESURVIVALBODY OF MODIFICATION: THE BRAVEST FROM ÖTZI TO POSH 6. FIND EXPERTI YOUR OWN GREATNESSFEMMES BATAILLES LEARNING OUTSIDE CLASSPREHISTORY OF THE FUTURE GOOGLE SCIENCETRA$HY = CLA$$Y DATA-MENTORING ICIOUS MINDS SCIENCE IS HOT3. SUSPDEFENCERECOMBINANT BY DE-FACING FICTION 7. SENSE AN D SENSITIVITYDIGITAL TRACKING SENSE-ATIONHACKTIVISM BODY REVOLUTIONCHAFFERING NATURAL DESIGNLIMITED SOCIAL IN PURSUIT OF HAPPINESS LIFE IN COMMUNITY 8.4. SLOWING DOWNTHINK TANKS: IF NOT NOW, THEN WHEN? LOGGING OFFCYCLE THINKING BEAUTY OF BOREDOM COCOONING AWAYPROCESS FOCUS DREAM FOR THE FUTURE
  5. 5. Trendwatcher and partner at Trendwolves TomPalmaerts inspires your team or audience with anawesome presentation about youth lifestyle trendsin combination with your market. Become futureready in one hour!Palmaerts is a worldwide keynote speaker andTrendwolves trend consultant. In 2009 - as a resultof his drive, originality & passion - he was awarded"specialist trendwatcher of the year" by thetrendwatching platform Second Sight.Contact us for more information
  6. 6. APOCAHOLISM
  7. 7. APOCAHOLISM AND GENERATION ZOMBIE The end of the world was taken seriously in 2012. For as long as 50 years, we have been receiving warnings of population explosions, famine, plagues, energy crises, shortages of minerals, water wars, thinning ozone, acidifying rain, nuclear winters, Y2K bugs, mad-Total Lost cow epidemics, killer bees, sex-change fish, cell phone-induced brain cancer epidemics and climate catastrophes. And then at last, it was time for the cherry on top: the world’s final game over. It’s hard to believe how the whole world listened to apocalyptic screamers of doom and gloom. And those who did not listen will certainly have seen the odd zombie passing by on their TV screen, in the newspaper or down the street on Halloween. Zombies were a real hype among young people. Horror has been popu- lar with youngster for a while now. They are used to continuously receiving impulses and love being frightened once in a while. The following is a small impression of the doom craze, the most extreme example being the Doomsday Preppers. Because, honestly, who would want to be a sole survi- vor in a world ruled by the scum you see here? Vampires are too romantic 18
  8. 8. trend Dramatique Excentrique “There is melancholy in the wind and sorrow in the grass” - Charles Kuralt
  9. 9. trend survival of the bravest
  10. 10. trend femmes batailles
  11. 11. Evolution of a female warrior
  12. 12. Prehistoryof the Futuretrend re-civilize civilization
  13. 13. trend paleo lifestyle
  14. 14. trend primal gastronomy
  15. 15. forget about retro ...a new generation with (finally) different aesthetics
  16. 16. Tra$hy = Cla$$y Unusual Magic
  17. 17. Scuzzy Glam trend search for new aesthetics aka Cata Pirata
  18. 18. Digital Disguise
  19. 19. trend de-facing
  20. 20. trend closed networks (I know, again;)
  21. 21. trend chaffering (flexible pricing)
  22. 22. trend cycle thinking www.lifecycleinitiative.org
  23. 23. trend usership and accessibility
  24. 24. trend focus on Quality
  25. 25. trend repair manuals
  26. 26. trend process transparency C-Fabriek
  27. 27. trend survival craft
  28. 28. trend low cost technology
  29. 29. trend tween crafters
  30. 30. Makers make it together Maker Faire
  31. 31. Data-mentoring xxx
  32. 32. Science is hot
  33. 33. trend single tasking
  34. 34. trend: Sense-ation
  35. 35. Natura Pura
  36. 36. trend Body Revolution
  37. 37. Harder Better FasterStronger
  38. 38. nicer Better slowerStronger
  39. 39. trend soft focus Julia Holter Goddess Eyes I
  40. 40. trend slow motion perspective
  41. 41. trend beauty of boredom Felix Boehm
  42. 42. trend: cocooning away Sewn as a Site
  43. 43. trend Sur-realm Mona Friedman
  44. 44. Table of contentsMore information?Table of contents of The European Youth Trend ReportTRENDS 2013 INFLUENCER THEORY GENERATION BY ELEMENTS CITY REPORTS MARKET REPORTS ZEITGEISTWe describe and visualise eight trends in as Although Trendwolves looks ahead, it also Gathering, skills, connectivity, rebellion, he- External trend spotters and cool kids share But what do all these trends and information Who are Europe’s young people? To providemany inspiring chapters. Each trend starts keeps abreast of the current state of affairs. roes, looks, travel, music, sex and happiness. their insights in a short piece. City coolhunt- mean for your company in a specific sec- a good image of who we are always talk-off with a brief summary, followed by the We do research on a continuous basis. We The ten Trendwolves’ Elements help to anal- ers from 10 European cities introduce and tor? We picked out some interesting sectors ing about, we give you the facts and figuresunderlying story and an overflow of concrete keep up to date on European young people yse youth culture and their standing in life. comment on a few cool concepts that they and took a good look at what is happening in about European youth.examples and interviews with young people. by way of online surveys, trend labs, in-depth We zoom in on each of these 10 Elements. spotted in their city. that sector with general trends and specific interviews, observations and diaries. In 2012 examples. 284 HOW MANY?14 TOTAL LOST we did a large research about influencers 160 MUSIC 182 BARCELONA 286 UNEMPLOYMENT26 RAW CULTURE and who exactly they are. 162 SEX 186 PARIS 222 EDUCATION 288 ENTREPRENEURSHIP46 SUSPICIOUS MINDS 164 HAPPINESS 190 PRISHTINA 228 ENERGY 290 LEAVING THE PA-60 FUTURE PREPAREDNESS 130 INFLUENCER THEORY 166 REBELLION 194 LONDON 234 FINANCE RENTAL HOUSHOLD74 YOUNG MAKERS 142 INFLUENCERS 168 HEROES 198 HELSINKI 242 FOOD&DRINKS 292 NOT EMPLOYED, NO EDU-90 TIME FOR EXPERTISE 170 CONNECTIVITY 200 BERLIN 250 GAMING CATION, NO TRAINING102 SENSE AND SENSITIVITY 172 GATHERING 204 LISBON 254 MEDIA & COMMUNICATION 294 HEALTH & WELL-BEING116 DREAMOTION 174 TRAVELLING 208 ANTWERP 260 NIGHTLIFE 296 COMPUTER & 176 SKILLS 212 ISTANBUL 266 BEAUTY, FASHION & SEX INTERNET USE 178 LOOKS 216 AMSTERDAM 276 WORKThe European Youth Trend Report by Trendwolves is the reference par excellencewhen it comes to youth trends. This yearly 300 pages book, bundles figures, insightsand perceptions of trends on the market and among youngsters. It offers tons ofinspiration for business development, product – and service design.  Order now on trendwolves.goodsie.com
  45. 45. hungry for more & more?YOUTHRyouth trends , insights & coolhunts databaseInterested in a yearly subscription? Contactmaarten(at)trendwolves(dot)com for moreinformation
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