Dreamotion

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My talk at stimac2012: the survival of optimism (http://www.stimac2012.be/)

DREAMOTION
- slow dreaming in a fast moving world.-

Millennials have grown up in a torrent of bad news and images of doom that make it difficult to still believe in the future. They are losing their faith in how the world currently works. The generation that can re-invent itself at lightning speed, who grew up in a multi-screen culture and were exposed from birth to thousands of stimuli per day, even that generation craves stability, security and peace.

Youngsters want to enter a slow-motion mode and enjoy the beauty of boredom. Now retro gives them a dream of beauty and control, but nostalgia comes to an end. New heroes are creative entrepreneurs, crafters and networkers. Tribes with ideas and the guts to change the world. Brands need to be disruptive and focused on a better world to get their attention. Coolness is shifting towards kindness. Don’t be cool … be kind (and fucking mean it!).

Tom will provide you with insights in youth trends and possibilities for marketing and brands.

Published in: Business

Dreamotion

  1. 1. DREAMOTION at stimac2012.be please mention @palmaerts inspire and engage your friends tom palmaerts trendwolves.comFollow our insights youthr.com
  2. 2. foto credits jokko.be
  3. 3. APOCAHOLISM
  4. 4. get your own countdown official2012countdown.comend of the world Countdown12 dagen - 13 uur - 48 minuten
  5. 5. get your own countdown official2012countdown.comend of the world Countdown12 dagen - 13 uur - 47 minuten
  6. 6. DREAMOTION
  7. 7. Harder Better FasterStronger
  8. 8. nicer Better slowerStronger
  9. 9. Julia Holter Goddess Eyes I
  10. 10. NOSTALGIA
  11. 11. RETRO PASSE
  12. 12. DREAMS
  13. 13. dreaming about A nice world
  14. 14. dreams + 1. Simplicity
  15. 15. dreams + 2. Beautification
  16. 16. dreams + 3. Control
  17. 17. dreams + 4. Circulair Denken
  18. 18. dreaming about A stronger world dreams + 4. Do It Together
  19. 19. dreams + 5. Made in Belgium
  20. 20. MOTION
  21. 21. dreaming about A slow world
  22. 22. Motion + 1. Small networks
  23. 23. Motion + 2. Beauty of boredom
  24. 24. Motion + 3. Senses
  25. 25. Motion + 4. Slow motion expertise
  26. 26. Motion + 5. Listen and solve
  27. 27. MARKETING
  28. 28. MARKETING how to generate a creative pause?
  29. 29. @Marie_ke @LienBerden @EmilieDecoutere@cazaerru @Adgenius @Dieter_88
  30. 30. MARKETING how to work on a dream?
  31. 31. foto credits jokko.be
  32. 32. DREAMOTIONSLOW DREAMING IN A FAST MOVING WORLD
  33. 33. (adamas font;-) THANKS please send me your ideas on dreamotion @palmaertsmore information:youthr.com - trendwolves.com - tompalmaerts.comwatch this presentationslideshare.net/palmaerts

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