My talk at stimac2012: the survival of optimism (http://www.stimac2012.be/)
- slow dreaming in a fast moving world.-
Millennials have grown up in a torrent of bad news and images of doom that make it difficult to still believe in the future. They are losing their faith in how the world currently works. The generation that can re-invent itself at lightning speed, who grew up in a multi-screen culture and were exposed from birth to thousands of stimuli per day, even that generation craves stability, security and peace.
Youngsters want to enter a slow-motion mode and enjoy the beauty of boredom. Now retro gives them a dream of beauty and control, but nostalgia comes to an end. New heroes are creative entrepreneurs, crafters and networkers. Tribes with ideas and the guts to change the world. Brands need to be disruptive and focused on a better world to get their attention. Coolness is shifting towards kindness. Don’t be cool … be kind (and fucking mean it!).
Tom will provide you with insights in youth trends and possibilities for marketing and brands.