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Ppt 4061 Photos

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Presentation to Clinton Global Initiative University

Presentation to Clinton Global Initiative University

Published in: Business

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Transcript

  • 1. Finding money in the ether Facts and strategies for social entrepreneurs Online and mobile fundraising for the 21 st Century
  • 2.
    • Email results: online gifts up by 3% in Q4, 30% of total giving
    • Mobile results: too soon for data, but good start
    • The trends: SMS will grow rapidly; direct mail will slide; email will remain level
    • What to expect: mobile costs will come down, small gifts will go up
    Assessing the ether
  • 3.
    • Target your ask to a specific audience 
    • Make your fundraising goal simple and meaningful.
    • Give people a way to track their contributions.
    • Develop a Voice. 
    • Make It Pretty, but Not Too Pretty.
    • Time it right. - earlier in the week is better,
    • Track everything
    • Include actual hyperlinks, not embedded links.
    • Develop an email and online content calendar
    Email fund raising
  • 4. Websites: the donate button
    • Donate button on every page
    • Home page: video, donor photos
    • Photos of donations in action
    • Photos of donors in action
    • Links to directly to a donate page
    • Limited copy on donate page
    • Streamline the donate form
  • 5. Connect the person. Connect the thought.
  • 6. The donate page: keep it clean
  • 7. Social media
    • Orgs that use social media raise 40% more $
    • But little money raised on social media sites
    • Keeps cause in front of donors
    • Coordinate with other fund raising channels
    • .Create a virtual hub– a FB page or fan page
    • Match the platform's demographics to yours.
    • Help the network expand your audience.
    • Pay attention: update daily
    • Post rich content. Photos, videos links
    • Use widgets and badges, contests, karma points
  • 8. Raising money with video online
    • Visitors expect video
    • Use video to tell your story of how the money is used and how donors enjoy giving
    • Use video to create viral recognition – post on your site, Youtube, blogs, Facebook
    • The two-step ask – user generated video for extra money
  • 9. Online event sales, online auctions
    • Online auction: low cost, high profit
    • Great way to energize volunteers
    • Theme offerings to mission
    • Think ahead for fulfillment –who records winners and ships products
    • Use networks to promote widely – FB, email, Twitter are key
  • 10. Viral fundraising
    • Plan a strategy- how to promote
    • Video works best – Start with Youtube
    • Coordinate FB, Twitter, website, email blast, Google groups
    • All networks to recommend and download
    • Check out the surf dog
  • 11. Mobile giving
    • Status: from Katrina to Haiti: $40 million raised in a few weeks
    • Text giving: Set up fee + $500- $1500 month, some other costs
    • Promoting text giving- the key to success – TV, Twitter, events
    • What to expect – depends on promotion
  • 12. Nuts and bolts
    • Credit cards, Paypal and bank fees
    • Email vendors
    • Online fund raising systems
    • Professional vs. in-house video
    • Using Social networks
    • Widgets and badges
    • FB Causes and games
    • FB Causes, Charity Dynamics, Causeworld, TwitCause, Shopkick, Foursquare, Gowalla
  • 13. Resources
    • FB Causes
    • Care2
    • Good2Give
    • Convio
    • FB games
    • Others
  • 14. Mobile activism
    • Behind the lines in Burma
    • Crowd-sourcing volunteers – does it work
    • Aps: what they can do and how to do them
  • 15. Mobile Resources
    • www. mobile commons.com
    • http:// textgiving.com
    • www.Mgive.com
    • TechSoup, TechSoup Global
    • N2 – remixing the web for social change
  • 16.
    • Where does online or mobile fit in your fund raising
    • Where does mobile fit in your communication
    • Where does mobile fit in your activism
    • Are you an activist, an entrepreneur, a development director
    Putting it all together