Finding Money In The Ether2
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Finding Money In The Ether2

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Final slide show for Clinton Global Initiative 2010

Final slide show for Clinton Global Initiative 2010

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  • Sources: Convio 2009 NP Marketing Benchmark Induex study; Balackbaud; Giving USA. Email is used increasingly more by boomers and less by millenials; boomers give larger gifts; millenials will increse the number of gifts; as generations change, the mix will change High costs of text-giving will give way to inexpensive aps
  • . See : http:// www.echoditto.com /best/fundraising for best practices
  • Tips: http:// www.internetfundraisingtips.com/?p =226 http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
  • Notes: Face book Causes
  • Sources: Techcrunch

Transcript

  • 1. Finding money in the ether Facts and strategies for social entrepreneurs Online and mobile fundraising Prepared for the CGIU, April, 2010 Draft 3/14/10
  • 2. Assessing the ether
    • Email results: online gifts up by 3% in Q4, 2008; total 2008 increase of 14%; 30% of total giving
    • Mobile results: too soon for data, but mobile’s first yr was better than online’s first yr fund raising ; Haiti, SPCA, others rasise millions by SMS
    • The trends: SMS will grow rapidly; direct mail will continue to slide; email will remain level until a generation change
    • What to expect: costs will come down, small gifts will go up
  • 3. Email fund raising
    • Target your ask to a specific audience 
    • Make your fundraising goal simple and meaningful.
    • Give people a way to track their contributions.
    • Develop a Voice. 
    • Make It Pretty, but Not Too Pretty.
    • Time it right. - earlier in the week is better,
    • Track everything
    • Include actual hyperlinks, not embedded links.
    • Develop an email and online content calendar
  • 4. Websites: the donate button
    • Donate button on every page
    • Home page: video, donor photos
    • Photos of donations in action
    • Photos of donors in action
    • Links to directly to a donate page
    • Limited copy on donate page
    • Streamline the donate form
  • 5. Social media
    • Orgs that use social media raise 40% more $
    • But little money raised on social media sites
    • Keeps cause in front of donors
    • Coordinate with other fund raising channels
    • .Create a virtual hub– a FB page or fan page
    • Match the platform's demographics to yours.
    • Help the network expand your audience.
    • Pay attention: update daily
    • Post rich content. Photos, videos links
    • Use widgets and badges, contests, karma points.
  • 6. Raising money with video online
    • Visitors expect video
    • Use video to tell your story of how the money is used and how donors enjoy giving
    • Use video to create viral recognition – post on your site, Youtube, blogs, Facebook
    • The two-step ask – user generated video for extra money
  • 7. Online event sales , online auctions
    • Online auction: low cost, high profit
    • Great way to energize volunteers
    • Theme offerings to mission
    • Think ahead for fulfillment –who records winners and ships products
    • Use networks to promote widely – FB, email, Twitter are key
  • 8. Viral fundraising
    • Plan a strategy- how to promote
    • Video works best – Youtube is the place to start
    • Coordinate FB, Twitter, website, email blast, google groups – all networks to recommend and download
    • Check out the surf dog
  • 9. Mobile giving
    • Status: from Katrina to Haiti: $40 million raised in weeks
    • Text giving: Set up fee + $500- $1500 month, some other costs
    • Promoting text giving- the key to success – TV, Twitter, events
    • What to expect – depends on promotion
  • 10. Nuts and bolts
    • Credit cards, Paypal and bank fees
    • Email vendors
    • Online fund raising systems
    • Professional vs. in-house video
    • Using Social networks
    • Widgets and badges
    • FB Causes and games
    • FB Causes, Charity Dynamics, Causeworld, TwitCause, Shopkick, Foursquare, Gowalla
  • 11. Resources
    • FB Causes
    • Care2
    • Good2Give
    • Convio
    • Others
  • 12. Mobile activism
    • Behind the lines in Burma
    • Crowd-sourcing volunteers – does it work
    • Aps: what they can do and how to do them
  • 13. Mobile Resources
    • www. mobile commons.com
    • http://textgiving.com
    • www.Mgive.com
    • TechSoup, TechSoup Global
    • N2 – remixing the web for social change
  • 14. Putting it all together
    • Where does online or mobile fit in your fund raising
    • Where does mobile fit
    • Your strategy: are you a pioneer, entrepreneur development director