Your SlideShare is downloading. ×
0
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Vox naturae english v2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Vox naturae english v2

418

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
418
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Verkefnið býður uppá möguleika á að gera Ísland að vettvangi fyrir einstaka vitundarvakningu um loftlagsbreytingar, jökla, ís og vatn. Býður einnig uppá möguleika til að koma á fót á Íslandi alþjóðlegum verkefnum um ís og vatn – helstu auðlindir landsins. Mig langar til að skýra út fyrir ykkur af hverju verkefnið er mikilvægt, í hverju það felst og mikilvægi þess fyrir Ísland. Mig langaði einnig að ræða ákveðin tækifæri sem í því felast fyrir Íslandsbanka------Verkefnið snýst um að ná fram viðhorfsbreytingu: að fá fólk til að skynja að loftlagsbreytingar séu að gerast núna með miklum afleiðingum og þannig hvetja fólk til aðgerða. Einnig að koma á fót alþjóðlegum verkefnum sem taka á áhrifum loftlagsbreytinga á jökla, ís og vatn. Mig langar til að skýra út fyrir þér af hverju þetta er sérstaklega mikilvægt, hvernig við ætlum að gera það og af hverju við höfum einstaka möguleika til þess að hafa mikil áhrif á Íslandi. -
  • Snow and ice are important components of Earth‘s climate systemIce is the heart driving the great conveyor belt. One of the main factors driving the ocean circulation is th eformation of deep, dense water in the Greenland sea, the sea near Baffin Island in eastern Canada, and in the Weddell Sea in Antartica. Water becomes heavier as it gets saltier and colder. The and saline water sinks and flows along the bottom while the warmer water flows closer to the surface of the ocean to these colder areas where it releases warmth and becomes colder and more saline. Ice and snow keep the Earth cool by radiating most of the solar radiation back to space. It is our heat shield. Sun hitting ice goes into melting the ice rather than heating the Earth. It locks in 30 million cubic meters of water which would otherwise flood our waters oceans. Can also note that ice stores 200 – 400 billion tonnes of carbon in frozen tundra. Ecosystems and biological diversity depends on snow and ice. By example, the zone along the edge of the sea ice is bursting with life. It is a biological oasis in the spring and summer. Many species are specifically adapted to the ice and will have major problems surving should the ice disappear. Ice is a crucial part of the part of the identity and culture of man peoples. Inuites and other arcit indigenous people have depended on snow for millenniaThey are God‘s chisel where they exist. No natural element has the same power for form landscapes as glaciers. Water under glaciers has 11x the erosion power of normal water.
  • World class team sharing the voice of the glacier
  • World class team sharing the voice of the glacier
  • Setja inn allafrá: http://voxnaturae.wix.com/voxnaturae#!partners/ctcy
  • Celebrating the glacier‘s beauty and importanceResponding to what is happening to glaciers and ice around the globe.
  • Andy Warhol said that “In the future, everyone will be world-famous for 15 minutes”. This event could well be the 15 minutes of fame for the issue of climate change and water. The attention it would get needs to be used well. We were therefore organizing other events generating and communicating solutions. This will be the voice of man making itself heard besides the voice of the glacier.
  • Andy Warhol said that “In the future, everyone will be world-famous for 15 minutes”. This event could well be the 15 minutes of fame for the issue of climate change and water. The attention it would get needs to be used well. We were therefore organizing other events generating and communicating solutions. This will be the voice of man making itself heard besides the voice of the glacier.
  • A unique awareness and educational campaign
  • The name „Vox Naturae“ comes from this perspective, that ice has something very important to share with humanity. I also think that ice is communicating in a language that people will listen to. The impact of climate change is usually depicted in charts and other language of science. Ice speaks a different language.
  • The impact of climate change is usually depicted in charts and other language of science. Ice however communicates in a language that people will pay heed to.Ice offers both a tangible and a visible evidence of the fact that our environment is changing. Around the globe has been a dramatic shrinkage since 1980s. If this trend continues, it is estimated that glaciers will disappear from many mountain regions in the coming decades.
  • Around the globe, water for municipal systems and agriculture in the foothills and plains surrounding high mountains comes from melting of both the annual snowpack and much older glacial ice. This is the very water that millions of people drink from the tap, that flushes sewage from from towns and cities and that waters the crops in the fields. This meltwater is particularly important and well timed for agricultural purposes,coming in the spring planting and summer growing seasons. But in a warmer world, where instead of snow, precipitation comes as rain that runs off when it falls, the water is not stored for later delivery during the agricultural season. Potent examples of the implications for water security: US: Snowmelt provides much of the annual agricultural water for California‘s fertile Central Valley. South America: Entire villages, towns and cities on the western slope of the Andes in Peru and Chile are made possible by the water rushing down from melting snow and ice above. La Paz, the administrative capital of Bolivia draws much of its municipal water and all of its electricity from glacial melt. Lima of Peru relies on snowpack and glacial meltwater to flush the sewage to the sea. According to a 2009 World Bank report, the imminent loss of Andean glaciers will affect the water supply of nearly eighty million people and significantly reduce hydroelectric energy production in the reigon. Asia: The ice mass in the Himalayan region is the third largest in the world. Indeed, in Sanskrit, the word Himalaya means „home of the snow“. Each year these glaciers yield meltwater that providesa little less than half of the annual flow volume of the Brahmaputra, Ganges and Indus rivers. The other half comes from the monsoon rains and snowmelt, meaning that meltwater is the principal source of water during the dry months. Ice on the Tibetan plateau also supplied the Irrawaddy and Mekong rivers flowing through Burma, Thailand, Cambodia, Laos and Vietman, and the Yellow and Yangtze rivers coursing through China. Retreating snow and ice means loss of very important sources of water. In addition, the shorter period and smaller area of ice cover has had the consequences of increased loss of water due to more evaporation form the open lakes in winter. This has caused a drop of several feet in certain lake levels over the past two centuries. Taken alogether, one quarter of Earth‘s population will within another few decades begin to be affected significantly by changes in snowfall and glacial ice loss. Glacier’s are humanity’s waterbanks.
  • Ice speaks a language that affects our emotions.
  • Iceland, however, offers unique proximity to glaciers. We want to use that proximity to communicate the language of ice to a global audience. Making iceland a platform for a global message we want to inspire people with ice, with the voice of natureThe story we want to communicate is a story of changes happening all around the globe. We are only offering Iceland as a platform and a venue to communicate that story. As such, its wonderfully suited to the job. (has anyone here been to Iceland?)Access to glaciers is really good. Wearing your trainers you could take the next local bus from the airport and be next to a glacier in a short time. This picture shows it all. The small thing in the foreground of the picture is a bus driving on the principal road in Iceland. Within a kilometre from this glacier is a high-voltage power line supplying green energyThis environment is free from the political and security related challenges I´m certain that you face here And its conveniently located under the main flight routes between Europe and America
  • Let me look into what needs to happen. The Nordic counties launched a Top Level Research Intitiative into Climate Change and Attitude change. The report came out this year. Our project is not based on the approach presented by this research intitiative, but they perfectly fit together. The core finding of this research initiative is that since WWII there have been positive changes in attitude and awareness of the relationship between man and the environment. There is a much better general recognition of the impact that we are having on the planet and that environmental sustainability is crucial for human welfare. These changes are generated by events that jolt the public imagination rather than by through observations, arguments, reasoning and consensus building. A core advantage of events is that they change how we see the world through force of circumstance rather than force of reason. As such, they are hard to argue with. In addtion to affecting personal beliefs, dramatic events simultaneously impact social relations. Points is that opinions are embedded not only in our logical attices but also in our social networks. Opinions and friends come together. It is difficult to believe that the world is getting warmer when all your friends think it is a hoax.
  • We want to use the power of art and do a unique lightshow.
  • The use of lights, ice and water presents endless fascinating and visually capturing possibilities. Let me just give you an idea of technological possibilities. We can use projectors to work with the glacier in its natural state for instance by illuminating the surface of the glacier or to have light coming out of cracks in the glacier.
  • We can also use 3D technogy to generate our own glacial fantasia.
  • We are also collecting sounds from glaciers as it changes, moves, cracks and melts. Phonography
  • This approach has the potential to reach people at several levelsGlobally: We are working with producers that will be disseminating the message through all the major broadcasting networks: BBC, Discovery, HBO and so forth. Although we have not yet started out media outreach, people withinNational Geographic have expressed interest in syncing this event with their work on climate change and glaciers. Their website gets 30 million hits / month in 20+ languages. The editor of one of the world´s most circulated newspapers who heard about wanted to do a big editorial. The headlines will be simple and capturing: Iceland without ice, glacier bids adieu and so forth. We are also doing a documentary about the project. The combination of capturing images, a simple message and a crucial cause gives this the potential to be widely circulated through social media networks, through likes and shares on facebook, twitter and YouTube to name a few.
  • The flood In August 2002 Saxony suffered one of the worst catastrophes of the last 50 years Over 370,000 people were directly affected by the flood – nærriíslenskumfólksfjölda. In Saxony alone, more than 100,000 people had to leave their homes or were temporarily evacuated. 20 people lost their lives to the flood The number of tourists along the Elbe River fell by 80-90 percent following the floodsThe people's sense of worth and their motivation has suffered greatly| The flooding hit an already economically weak region,40,000 jobs were affected| According to initial estimates, the costs to the public infrastructure are between 5.5 and 7 billion euros.Pictures of the catastrophe were seen around the world. Dresden recovered from the flood but not from the pictures ˆtourismand investments continued suffering because people remember the photos.
  • Sýningin 7 desember 2002Under the title "Dresden shines again" Hof lit up the world-famous Semperopera house and its surroundings, one of the most beautiful squares inEurope.A gala of lightThe highlight of the event was Gert Hof's "light symphony" accompaniedby Johann Sebastian Bach's "Toccata". Hof transformed thesquare and opera house with an interplay of coloured light, highlightingthe architecture of this wonderful building – an expression of hopeand joy.Hof decorated the 84-meter-wide facade of the opera house built byGottfried Semper with a chain of light some 10 kilometres long – over15,000 light bulbs in total. Fifty Space Cannon spotlights were mountedon the three portals – the strongest in the world at 70,000 wattand a beam of 70 km. Added to this were another 2,000 light systems.The climax of this light show was the glow of over 3,000 neon tubesenveloping the entire opera house
  • Skipti máli að atburðurinn var í sérstöku sögulegu samhengi. BBC News tbaCNN News tbaFrance 1 News tbaFrance 2 News tbaTV Espana News tbaCzech Television News tbaRAI Uno News tbaTélé 5 News tba... ...Blaðaumfjöllunfyriratburðinn í þýskalandi19.3 milljónirBlaðaumfjölluneftiratburðinn í þýskalandi47.4 milljónirUmfjöllun í sjónvarpi í þýskalandi35.6 millionVefsíðurogútvarpVarekkimæltSamtals í Þýskalandi102.3 milljónirWithin a fortnight 1 million euros had to be raised from sponsors forthe gala of light. The numerous possibilities for presenting the sponsorsincluded conventional advertising, event marketing, public relationsand CRM communication, as well as in scheduling.Styrktaraðilar sóttust eftir að tengjast sýningunni enda um einstakt tækifæri að ræða:til að ná til stórs hóps tengjast jákvæðum og áhugaverðum viðburði BenefitsThe brand is experienced emotionallyStrong presence due to large audience, plus manifold reachto over 100 million consumers via the media (gross OTS)Strengthened image and branding due to social support forthe affected regionPlus economic support, especially for tourismEffect of cultural interest in choosing a unique event and artistA special TV show, broadcast live and on nationwide TV.Global reach via cooperation and PR activities. (GRPs)Regional radio stations gave away trips to the event as prizesExclusive advertising and sales possibilities plus promotionteams allowed direct contact to over 100,000 customers inthe run-up to Christmas. (GRPs)A reception with the Minister President of Saxony and selectedVIPs, attended by the artist.Sponsoring positively influenced decision-makers in the cityand region, cemented by personal contact to the artist, etc.(GRPs)Cross-media knock-on effects
  • In terms of awareness raising, personal storytelling from the people who will attend and be inspired by the event is also important. Our tourism partners will be presenting VoxNaturae in venues like the Cannes Film Festival and the Emmys Awards of Television Arts & Sciences as well as high-end tourism networks giving us the potential to attract celebrities and influential people. These people would become powerful ambassadors for the cause of water and glaciers.
  • Margt fleira: sjávarþangsbaðHealthrelatedtourism, Icelandas a labaratory for healthrelatedtourismHreinleiki vatnsins
  • Ísland hefur einstakt tækifæri til að segja slíkar sögur. Samband okkar við vatn er djúpstætt og fjölbreyttEkki eingöngu til drykkjar, hreinlætis og matarframleiðsluKyndunar á húsumOrkuframleiðslu: bæði jarðvarma- og vatnsaflsvirkjanirMenningarlegt vægi: heitu pottarnir og jöklarnir
  • Grein Helga Björnssonar: Plausible future climate scenarios, coupled with models of mass balance and icedynamics, suggest that the main icecaps will lose 25% to 35% of their present volume within half a century,leaving only small glaciers on the highest peaks after 150–200 yearFrá Ara Trausta: 3mm á SV-horninu vegna landsigs,lækkun sjávarstöðu á SA-horninu vegna riss Vatnajökuls - annars staðar 3mm/árÚrkomuaukning óveruleg á Íslandi - annað allt í gildi (líka sífrerinn - túndran þótt ekki sé hún stór) nema auðvitað stækkun eyðimarka.Gjörbreyting jökla á 50-200 árum sem endar með 95% hvarfi ef fer sem horfir.Rennsli jökulvatna hámarkast um miðja öld (20% aukning) en svo dregur úr því.
  • Energy-saving 'setsuden' campaign sweeps Japan after FukushimaNeon lights are switched off, trains are running slower and billboards flash energy savings as Japan looks to alternative sources of energy beyond nuclear power27% orkusparnaðináðeftirFukishimahttp://www.guardian.co.uk/environment/2011/aug/22/energy-saving-setsuden-japan-fukushima
  • Water is becoming an increasingly crucial issue.UN Water says : Water scarcity already affects every continent. Around 1.2 billion people, or almost one-fifth of the world's population, live in areas of physical scarcity,By 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity, and two-thirds of the world's population could be living under water stressed conditions.(https://www.un.org/waterforlifedecade/scarcity.shtml)Markaður með vatn er sá markaður sem hraðast vaxandi í heiminum. Hann er í dag Markaður með vatn að fara úr 500 milljörðum USD í 1 Trilljón á 10 árum. Það er bara tímaspursmál þar til að fjárfestar og fyrirtæki fara að líta til vatnsauðugusta lands í heimi - Íslands. Vatn er notað til fleira en drykkjar. Undirstaða í flestum iðnaði40 lítar af vatni notaðir til að framleiða eina brauðsneið100.000 tonn af vatni notað til að framleiða eitt flugmóðurskip
  • Transcript

    • 1. Advocating and Mobilizing for Ice
    • 2. Why glaciers and ice are a hot topic
    • 3. Why glaciers and other forms of ice are important to us
    • 4. Ice and snow are the largest sources of freshwater
    • 5. Ice Free Arctic
    • 6. International Icelandic Steering Advisory Board CommiteeThe Project Team
    • 7. Dr.Zafar Adeel Dr.Patricia Wouters Director of the United Director of the UNESCO Nations University Centre for Water Law, Institute for Water. Policy and Science at the University of Dundee Dr.Ania Grobicki Dr.Roberto Lenton Executive Secretary of the Founding Director of the Global Water Partnership Water for Food Institute Dominic Waughray Dr. Charles Vörösmarty Senior Director, Head of Member of the U.S. Arctic Environmental Initiatives Research Commission, World Economic Forum Director of CUNYs Environmental Crossroads Initiative, Professor and NOAA-CREST Distinguished Scientist.Our International Steering Committee
    • 8. Dr. David Molden Director General of ICIMOD Dr. David Molden, is a development specialist with more than 30 years of experience in designing, planning, executing, and monitoring programmes on water management, livelihoods and environment, and ecosystem services.And our newest member...
    • 9. Some of our partners
    • 10. Celebrating Glaciers The Ice Circle An International Year on IceHow we are mobilizing for ice
    • 11. Forum Fund Advocacy Academic Platform THE ICE CIRCLEPolicy, Funding and Academic Initiative
    • 12. AN INTERNATIONAL YEAR ON ICE
    • 13. CELEBRATING GLACIERS
    • 14. Encounters at the end of the world Werner Herzog “Ice is a living being.It is dynamic entity that is producing change that it is communicatingwith the rest of the world, possibly as a response to what the world is broadcasting to the world of ice.” A World Without Ice Henry Pollack Ice everywhere is talking to us – not politically or emotionally or conventionally –but in a language that we must understand and heed. Ice is a sleeping giant that has been awakened, and if we fail to recognize what has been unleashed, it will be at our peril.
    • 15. Sólheimajökull 1997 Sólheimajökull 2003 Sólheimajökull 2009Ice offers a visible and tangible evidence ofclimatic changes
    • 16. Glaciers and snow - an important source of
    • 17. Ice creates a unique world of beauty
    • 18. Ice exists on all continents - but far removed from people
    • 19. Iceland a platform for communicating the language of ice
    • 20. Norden Top-Level Research Initiative Climate Change and Attitude Change• Changes in assumptions and attitudes are generated by events that jolt the public imagination and call for collective action. – Change personal beliefs through force of circumstance rather than force of reason – Impact social relations Our approach: Events Affect Attitudes
    • 21. Placing actual icebergs in major cities
    • 22. Illuminate a Glacier
    • 23. Using Projectors
    • 24. And 3D Technology – Artist Jack Hattingh
    • 25. Augmenting The Voice of Nature
    • 26. Listen to the Voice of the Glacier
    • 27. Global Reach
    • 28. Case study: Dresden year 2002
    • 29. „Dresden Shines Again“
    • 30. Covered by 400 TV Channels – 500 Million Viewers
    • 31. Experience once-in-a-lifetime event Support an important cause Gather with leadersRecruiting new through tourism newambassadors for the cause
    • 32. Our Trailer
    • 33. The site:Skaftafell Svínafellsjökull
    • 34. The site: Svínafellsjökull
    • 35. The Opportunity for Iceland
    • 36. Iceland and Water
    • 37. Iceland a Platform for a Global Message
    • 38. Biggest Social and Environmental Changes We Face
    • 39. Ár 2000 Science Institute at the University of Iceland
    • 40. Ár 2020
    • 41. Ár 2050
    • 42. Ár 2075
    • 43. Ár 2100
    • 44. Ár 2125
    • 45. Ár 2150
    • 46. Ár 2175
    • 47. Ár 2200
    • 48. Example: Fukushima & The Setsuden Movement
    • 49. Water scarcity is a defining issue of this century

    ×