Transcript of "Ritupallav goswami -digital media consutlant"
Digital Media Consultant
I create stuff out of nothing - be it teams , products , solutions or clients . I love to
interact and engage with colleagues and clients across the world . I happen to have
some idea about Strategy, Finance , Online Marketing and the tit-bits to establish and
sustain a big business. I have some analytic foundations and combine the same to
build products and new businesses . But in a nutshell ' I am a simple curious and
collaborative professional ' surrounded by extraordinary colleagues and clients who
constantly help me become more evolved and enriched.
I’ve always been a creative person
and I painted and travelled my way
through school and college.
I Have a Degree in
Bachelor of Business Administration
I’m a Digital Marketing Consultant
and, like I said, I do digital marketing.
But more importantly, I do it well.
I’ve provided digital expertise and
guidance on a variety of projects.
SEO, PPC and analytics
Blogging and content marketing
Social media strategy
Word of mouth marketing
I’ve worked with brands big and
small, helping them develop and
optimise their digital offering.
I’m a Digital Marketing Strategist,
I’m passionate about Internet Marketing and as a Digital Marketing Strategist enjoys developing Digital Marketing Plans for Corporate
companies as well as for small to medium businesses.
Companies hire me for one of the following five reasons:
★ To conduct a Digital or Social Media Assessment.
★ To develop a Social Media strategic plan that supports your marketing initiatives.
★ To be an accountable partner on their marketing team.
★ To help establish an impressive online brand that earns trust and credibility with your specific target market through Social Media.
★ To provide one-on-one mentorship in creating an online personal brand that demonstrates your credibility.
I holds a Degree in Business administration,
I also have a vast knowledge of the Technology Services industry and am highly capable of Marketing new product, branding,
developing new business, business strategies, strengthening existing client / customer relationships, building strong teams and
delivering projects within tight deadlines.
I have helped many companies startup digital verticals as their portfolio.
I constantly work towards expanding his professional network through tools such as LinkedIn, Twitter, YouTube, FaceBook and more.
I have a strong technical background allows him to empathize with clients, successfully meeting their ever changing needs and
requirements. My experience lends me an expertise to deliver integrated solutions incorporating high margin services. This integrated
approach has enabled Pallav to develop new business accounts into long term trusted clients with significant repeat and annuity
Product Manager, Digital Brand Strategy , Marketing , Social Media Strategist
•Analysis of Company website and competitor website. Analysing search results via Web Analytics and other specialist software.
•ON Page optimization (Meta tag, Title tag, H1 tag, Alt Tag) and content optimization
•Providing recommendation to the pages from SEO prospective to achieve higher ranking on search engines.
•Internal and Backing link building like directory submission, article submission, blog posting, forum posting etc.
•Generate Sitemap in XML and HTML for websites and index in Google webmaster.
•Work on paid search like PPC, paid ads on google, using adword for keyword analysis.
•Generating Report for Traffic Analysis using Google Analytics, sitecatalyst, Coremetrics, Google webmaster, Bing webmaster and
preparing the report in Excel format
•Internet Market Research and web research
•Survey Analysis (finding where customers are facing problems and reporting the same to clients.
•Participated in client meetings and conference calls and do quality check
• Responsible for all marketing and Digital activities in the India U.S. and 45 International countries including overall strategies,
forecasts, and budgets. Managed online and catalog marketing planning, media planning, brand building, communications,
product development, research, and measurement of all advertising and promotional campaigns.
• Delivered 149% sales growth from $16.5 million in ’09 to over $41 million by end of ’10:
• Search engine marketing sales up 337%.
• Email marketing sales gained 738%.
• Award winning affiliate marketing program with sales growth over 221%.
• Managed $5 million marketing budget while increasing the overall marketing ROAS by 15%.
• Implemented one of the first streaming media/video applications with “view and buy” capabilities for a “QVC” style costume
show and large PR campaign resulting in national coverage.
• Media Planning, budgeting & buying.
Established and executed online marketing and sales directives for a direct to consumer and wholesale
food gifting company Developed strategic marketing and promotional plans, forecasts and budgets to
grow revenue and build brand awareness through online and integrated marketing efforts with the
catalog and direct sales divisions.
•Increased online sales 168% with visitor traffic growing 189% in a one year period:
•Search engine marketing sales increased over 250% and organic search up 440%.
•Email marketing sales gained 196%.
•Meida Planning, budgeting & buying
•Analyzing the market conditions and client demands about the company's product
•Analyzing current marketing strategy and client communication strategy
•Making changes and developments in marketing strategy of a company to make the
marketing campaign successful
•Introducing innovative marketing tactics and techniques in the process of development of
digital marketing strategy
•Creatively using social media and social networking for digital marketing purpose
•Keeping constant tab on the market conditions
•Making recommendations to the development team in improvement of quality of a product according to
client needs and changing market conditions using the newest techniques and technologies Analyzing client
interaction and client support techniques of the support teams (product support, customer support, etc.,),
and suggesting improvements accordingly
•Ensuring correct and precise documentation of communication strategy, product development strategy,
product support strategy, proposals, etc.
•Planning & conducting internal meetings about critical issues and changes. Planning & conducting meetings
•Educating clients about the company's product and its use
•Helping in Digital Media Strategy, Planning & Buying
•Client servicing for Website and Media Creative Development
•Client servicing for SEM / SEO
•Social Media Strategy planner.
• SME - Online Marketing , Web analytics , Text Analytics , Social Media Analytics and Applications , Mobile Analytics
• I spearhead Online Marketing capability creation in Research and Analytics in WNS across verticals and functions.
• My job includes team set up, recruitment , training , setting up the solution framework, Pre Sales , POC , budgeting ,
client engagement and consulting.