VISUAL MERCHANDISING PORTFOLIO_PAULO CALHAU
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VISUAL MERCHANDISING PORTFOLIO_PAULO CALHAU

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VISUAL MERCHANDISING PORTFOLIO_PAULO CALHAU VISUAL MERCHANDISING PORTFOLIO_PAULO CALHAU Presentation Transcript

  • VISUAL MERCHANDISING PORTFOLIO Paulo Calhau paulocalhau.vm@gmail.com
  • Paulo Calhau Born in Lisbon- Portugal in March 1974, graduated in Stage and Costume Design by Instituto Politécnico de Lisboa – Escola Superior de Teatro e Cinema (University of Theatre and Cinema). Starts his career in the retail business in 1998 with Massimo Dutti as a window dresser. Since then is been developing an international career across Europe working with brands such as Hugo Boss, Wrangler, Massimo Dutti and more recently, Bata Branded Shoes. With a strong knowledge of the European market and retail trends he’s been, for the last years, European Visual Merchandising Manager, responsible for create, deliver and implement visual merchandising guidelines for the brands he worked for. At the same time, since 1999, he’s been a trainer in several Retail/Commerce schools in Portugal on Visual Merchandising and Window Design. paulocalhau.vm@gmail.com
  • BATA BRANDED SHOES Compar Spa Padova - Italy EUROPEAN VISUAL MERCHANDISING MANAGER 2012-2013
  • BATA BRANDED SHOES New Store Concept - Campi Bisenzio - Italy 2013
  • BATA BRANDED SHOES New Store Concept - Rouen - France 2013
  • BATA BRANDED SHOES Entry Table SketchUp Project Planogram Implementation European Stores Summer 2013 BATA BRANDED SHOES SketchUp Projects 2013
  • WRANGLER VF Corporation VISUAL MERCHANDISING MANAGER EMEA 2011-2012
  • WRANGLER HQ Showroom - Bornem - Belgium FW2012
  • WRANGLER Paris Showroom Paris-France
  • WRANGLER London Showroom London - UK
  • WRANGLER Visual Merchandising Tools 2012 - 2013
  • WRANGLER DENIM SPA Project - Freestanding Unit Concept- 2012
  • WRANGLER Window Concept Fall/Winter 2012 WRANGLER Window Implementation Fall/Winter 2012 - Italy WRANGLER Instore Implementation Fall/Winter 2012 - Italy
  • WRANGLER Leipzig Store Opening - Germany 2012
  • WRANGLER Stabio Store Project with Mockshop Software Ticino-Switzerland VFC HQ 2012
  • WRANGLER Debenhams SIS Project with Mockshop Software London - UK 2012
  • HUGO BOSS Visual Merchandising Manager Portugal Portugal 2005-2009
  • HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
  • HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
  • HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
  • HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
  • HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
  • HUGO BOSS Lisbon Showroom Lisbon - Portugal 2005-2009
  • HUGO BOSS Stores Portugal 2005-2009
  • HUGO BOSS Stores Portugal 2005-2009
  • HUGO BOSS Stores Portugal 2005-2009
  • HUGO BOSS Golf Tent for European Golf Championship Cascais - Portugal 2005-2009
  • MASSIMO DUTTI Window Dresser Manager 1998-2003 Portugal - Spain
  • MASSIMO DUTTI Windows Portugal - Spain 1998-2003
  • MASSIMO DUTTI Windows Portugal - Spain 1998-2003
  • OTHER PROJECTS Windows for small retailers Portugal- Spain 1998- 2011
  • Mr. Blue Window Design Portugal ANA SOUSA Window Dressing Workshop Barcelos Portugal
  • Curriculum Vitae PERSONAL INFORMATION Paulo Calhau Padova, Padova (Italy) http://www.hugoboss.com/ +39 3426168696; +351 924162459 Responsible for the management of the VM Team Responsible for the trainings in VM techniques for the new VM’s and the Sales Team Responsible for the development of VM workshops for the HB partners Responsible for the management of the windows according to the MKT agenda Responsible for the development and creativity of special window and VM layouts according to regional events Responsible for the assembly of showroom (every season) according to the guidelines of HB AG Responsible for the POS material and VM material orders and management Responsible for the assembly of the V.I.P and Press showroom As a VM, responsible for the HB Stores in Portugal, Angola and Saudi Arabia paulocallao@gmail.com Sex Male | Date of birth 18/03/1974 | Nationality Portuguese PREFERRED JOB Visual Merchandising Manager/Head of Visual Merchandising WORK EXPERIENCE 19 Nov 12 – Present Jun 05 – Nov 05 European Visual Merchandising Manager Visual Merchandiser Bata Branded Shoes, Padova (Italy) http://www.bata.com/ Responsible for VM standards for Bata Branded Stores Network within Europe (345 stores) Responsible for create and deliver VM tools - VM guidelines, Planograms Responsible for training in Visual Merchandising Responsible for windows concept within the network Selection and alignment of merchandise according to MKT calendar 10 Dec 11 – 2 Nov 12 Parfois, Porto (Portugal) www.parfois.com Responsible for the implementation of the VM layout in Stores Responsible for the franchising chain regarding VM and Window Display Jun 04 – Jun 05 Sacoor Brothers, www.sacoor.com EMEA Visual Merchandising Manager Wrangler at VF Europe Development of global VM guidelines and Window concept for retail Responsible for the VM Layout Responsible for the assembly of showroom Responsible of the trainings and management of the VM Team Mannequins and instore display development Relations with suppliers VF EUROPE - Wrangler VF. C.Van Kerckhovenstraat, 110 B2 BE-B-2880 Bornem (Belgium) http://www.wrangler-europe.com/ Development of global visual merchandising guidelines for retail and wholesale (over 385 POS) Responsible for the concept and assembly of showroom in HQ Training of the country VMs all over EMEA Development and implementation of tools for testing and training of standards Development of sell in and sell out VM tools VM and window concepts Mannequins and POS material Workshops on the seasonal VM window and in-store concepts Support of new store openings, and fresh-ups, as well as workshops on visual merchandising, presentation and implementation of brand standards Working closely with Product dept. and Design dept. on the development of windows, in store displays and VM layout in order to present the collection (sell in and sell out) 1 May 10 – 31 Oct 11 Jan 99 – Jun 04 For Massimo Dutti (from Jan.1999 until December 2002): Responsible for the implementation of the shop windows according to HQ guidelines Responsible for the assembly of showroom Management and training of the VM team Order and management of window props For Quebramar (from January 2002 until June 2004): Development of global visual merchandising guidelines Responsible for the implementation of the shop windows and interior's layout Responsible for the assembly of showroom Management and training of the VM Team Selection and training of new elements of the VM teams Relations with suppliers Visual Merchandising/Retail Project Manager Responsible for the management of the VM Team Responsible for the trainings in VM techniques Responsible for the development of VM guidelines booklets for several clients according to their commercial politics Account for several retail clients from Fashion retailers in different fields of operation Responsible for the development and creativity on windows and VM layouts for several brands Experience with retail chains and shopping malls Window Dresser / Head of Visual Merchandising Massimo Dutti and Quebramar (Grupo Regojo), www.massimodutti.com www.quebramar.com Visual Attack - Retail Brand and VM Agency, EDUCATION AND TRAINING 04 – 04 15 Nov 05 – 7 Apr 09 Head of Visual Merchandising Trainer Mestre - Training and Consulting, Visual Merchandising Manager Training Techniques (90 hours) HUGO BOSS, 98 – 98 Trainer Soprofor - Promotion and Training, © European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 1 / 4 © European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 2 / 4