THE BASIC THINGS TO LOOK AFTER1.To find some unique features of the product2.A survey of market3.To find out the specific taste of the age group4.To find out the expectance of the people5.To check the price tag6.To look after the content of the product7.To think in a modified way
SPECIFIC REASONS FOR ADVERTISING• To announce the new product of service• To expand the market to the new buyers• To announce a modification• To announce a price change• To announce a new pack• To make a special offer• To invite enquires, to sell direct ,& to test a medium• To announce the location of stockiest• To obtain stockiest• To educate consumer &maintain sell• To challenge competition&to remind• To retrieve lost sell, to please stockiest,& to recruit staff• To please the sells force ,to export & to announce the training results
COPY ELEMENTS OF AN AD COPYA print ad copy is usually composed of different elementslike headlines, sub headlines, body copy, picture caption,closing idea slug line (the last line) . Its not necessarythat all these elements will have to be assembled in asingle copy. It varies according to product positioning ,ad objectives & creative strategy . The copy elementsstated above obviously cant be utilized in same mannerto radio, TV commercials but the concept of drawingattention in initial sequences (like the body copy) thehard cell message in the flow the basic formats
CHARACTERISTIC OF GOOD ADVERTISE COPY A copy is said to be most effective when it accomplishes in achieving the ad objectives To qualify as a good copy it should have a few qualities or values5. It should have attention value.6. It should have memorizing value.7. It should have conviction value8. It should have sentimental value.9. It should have educative value.10. And emotional appeal value.
HEADLINEThe basic fun of headline is that of a ‘grabber’which is termed in with the main illustration or photograph
SUB HEAD LINEIt is needed to suggest subordinate back up to headlines and it helpto convert readers interest into product, knowledge by expanding or amplifying the main headline. some time problems are posed inheadlines which are answered in the sub headline. They also helps the reader to move on to the body copy &act as a steep between headline body copy
BODY COPYBody copy of an ad has to develop and amplify the ideasuggested in the headline, develop the benefit promise and explains product, features and values. it must logically convince the reader &stimulate linking preference for the given product. the approach of the copy may vary between different ad, but the style of presentation should always be simple
SLOGAN Slogans &jingles make possible the association of memorable with the product of service. being short theyare easily displayed in big letters or signs or posters. they can plug the selling points and can be bribed topical&uptodate helping to suggest a wide awakecompany reiterate the brand name eg- BPL believe in the best