Rhetoric is a process of recognizing and using the most effective strategies for influencing thought.
Every time someone offers information, describes something a particular way, or arranges information in a particular way so that someone else will accept a claim, he or she is making rhetorical decisions.
A savvy writer will include social, cultural, and historical situations to his/her advantage.
They will try to make a conncetion by sharing the audience’s values, assumptions, emotions, and beliefs as well as cultural, past and present political trends, discoveries, local events, and widely used literature.
Appeals to Character: draw attention to the arguer’s personal nature, integrity, experience, wisdom, or personality. Fend off doubts about arguer’s credibility and make the audience comfortable so as to accept the arguer’s claim.
Enthymemes: are not certain in all situations but emerge in particular situations; contain a number of steps or premises—more than three; contain a missing or unstated premise—those that are obvious are often not state.
Do not require a lot of support, if any, to be taken as truth