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Link building presentation


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  • 1. What is link building
  • 2. Link building is the process of increasing the number and quality of links pointing to the main pages of your website. Our goals are getting links from:
    Different domains
    Relevant sites
    Keyword anchored links to deep pages
    Authorities sites
  • 3. Links from Relevant Websites
    Fashion website
    Blog about fashion
    Fashion course website
    Fashion news website
    Mum’s blogs
    Men’s blogs
  • 4. Links from Different Domains
  • 5. Links in Keywords anchor text format
    • The most important search ranking factor in 2009, according to Seomoz research.
    • 6. Because of abusive practise of this link building tactic, Google may depreciate the value of anchor text links in the near future. However, it will probably still be a ranking factor.
  • Links from authority Sites
    Who are the popes in your industry?
    Get them to bless your site!
    • Hints that a website is an authority in the subject:
    • 7. Popular in the industry
    • 8. Linked by other popular websites
    • 9. Useful content for your niche
  • Is link building easy?
    It depends...
    A link is a link, but some are better than others.
    Guess which links in the pyramid are more valuable?
  • 10. How to build quality links for a website?
    Without buying links?
  • 11. What are your competitors doing
    That you could do as well?
    Press Releases
    Post on Technorati
    Links on blogs
    Perfect anchor text
  • 12. What are your competitors NOT doing
    That can make you stand out?
  • 13. But there are some tips...
    There is no ‘one fits all’ solution
  • 14. Know your industry
    • What sites and blogs do your customers read?
    • 15. Who are the influencers?
    What sites do they link to and why?
  • 16. Have your Unique Selling Points clear
    • What makes your site/ product/ service unique?
    • 17. If your site/ product/ service sucks, it will be difficult to get industry authorities to endorse it.
  • Have a blog in your site’s subfolder
    • It’s easier to get a link to a blog than to commercial pages
    • 18. If your blog is in your subfolder ( a link to it will benefit your domain
    • 19. Blogs are more flexible. You can include content quicker and use it for link bait
  • Interact with bloggers
    • List all the blogs in your niche and contact them.
    • 20. Do they accept guest posts?
    • 21. Do you have free trial of your product to offer them for a review?
    • 22. Can you offer freebies to their readers?
    • 23. Sometimes it’s enough to e-mail them asking to include your website in their blog roll. Be nice and personal!
  • Act as a PR or hire one
    • Do you have an expert in your company who could be interviewed? Are you releasing a new website/ product/ service? Has your company conducted any industry research?
    • 24. Be friends with journalists, contribute to them. They need news as much as you need links.
    Spread the News!
    (and don’t forget to include links to your site when doing it)
  • 25. Use Social Media
    • Not only because Social Media is a new Ranking Factor
  • Use Social Media
    • Or because social presence helps Google to see you as a “Brand” site – possibly an important ranking factor.
  • If you are doing it in a good and creative way,
    If your website offers a great customer experience
    If you can stand out from your competitors
    Links will be a plus.
    Use Social Media to Interact
    with customers, bloggers and influencers.