Tata group is an Indian multinational
Mumbai. Maharashtra, India.
Tata group operates more than 80 companies
ranging from software and automobiles to steel,
consumer goods and telecommunications.
With above 424,365 employees across India, it
is the nation’s largest private employer.
Tata Group remains a family-owned
business, as the descendants of the
founder (from the Tata family) own a
majority stake in the company. The
current chairman of the Tata group
is Cyrus Pallonji Mistry, who took over
Tata group encompasses
seven business sectors:
consumer products and
CONSUMER PRODUCTS:- TATA SALT, TATA
INFORMATION SYSTEM:- NALCO, TCS
PHILANTHROPY AND NATION BUILDING:TATA MEMORIAL HOSPITALS, INDIAN
INSTITUTE OF SCIENCES
AUTOMOBILE SECTOR:- TATA MOTORS
TATA DOCOMO is the TATA Tele service LTD.
TATA DOCOMO makes a significant milestone
in Indian telecom landspace.
First mobile service provider to have second
Worlds leading Japan based telecom company.
Over the years technologies of DOCOMO has defined
industry bench marks like 3G technology.
It is a global leader in value added services.
TYPE- JOINT VENTURE
FOUNDED NOVEMBER 2008
HEADQUARTERS NEW DELHI
INDIA AREA SERVED INDIA
SERVICES- MOBILE NETWORK, FIXED WIRELESS
TELEPHONE, USB INTERNET DONGLE
PARENT- TATA TELESERVICES (70%)
NTT DOCOMO (26%)
SWOT ANALYSIS OF TATA DOCOMO
• First to introduce seconds
tariff plan (seconds pulse)
• Good brand image of Tata
• Having large Varity of plans.
• Plans are affordable by any
• Signal Strength
• Customer services are not
• Price competition from BSNL
• Service centre issue
• Fast expanding cellular market
• Latest and low cost technology
• Untapped rural market
• Competitors low price offering
• Saturation point in basic
• Mobile number portability
• If signal strength is not
increased it may lead to
change in the network service
by the customer.
Tata Docomo having good
range of services. Tata
Docomo provides both
postpaid and prepaid
services. Tata Docomo
having good quality
network which provides
clarity in voice.
It having attractive tariff
plan. Tata Docomo having
1paise/sec. it is applicable
for both prepaid and
It is having good range of distribution. As
Tata already exist in this field of
telecommunication as Tata Indicom. It has
wide range of channels of distribution to sell
Tata Docomo services.
Advertising Tata Docomo following
different style of advertising pattern in TV and
newspapers. Due to that reason it was reaching
public very fast.
A year after taking over as chairman of the Tata group, Cyrus Mistry,
has decided to exit the telecom business completely, according to a
recent report from Economic Times. Tata Group, which includes Tata
Communications and Tata Tele has initiated talks with Vodafone to
sell the company, but the discussions are at an early stage.
NTT Docomo owns 26% stake in Tata Tele and has a put option
which expires on March 31, 2014. It may give a one-year extension
for a deal with Vodafone, according to the report. The Indian
government also holds 26% stake in Tata Communications. As part
of negotiations with Vodafone, Tata Group will buy out
government’s stake in the company and then sell it to Vodafone.
Since both Tata Tele and Tata Communications have large
shareholders, it will be a deal in several stages, the report adds
Why TATA group is selling TATA
According to recent numbers published by the
Department of Telecom, Tata Tele has net worth of minus
5,346.65 crore, which makes them a possible target for
acquisitions. If Vodafone buys Tata Tele, it will be India’s
leading player in terms of subscribers, overtaking Airtel.
According to the ET report both Tata and Vodafone
denied to confirm anything.